Sarah Bradbury
Sarah Bradbury focuses on turning fashion, beauty and lifestyle products into clear, practical shopping decisions for readers of Metro. Her coverage is built around hands-on testing and detailed comparisons, with a strong emphasis on accessible price points and high-street alternatives. She works in a junior publisher role on Metro’s commerce operation, bringing extensive fashion and beauty experience into a broad consumer shopping brief.
Fashion finds and high-street alternatives
Fashion coverage for Sarah means foregrounding specific products and showing how they fit into everyday wardrobes, rather than abstract trend pieces. Recent work includes highlighting a £35 cross-body bag from M&S that recalls a luxury Celine design, with attention to details like shape, hardware and versatility at a much lower price point.
In another shopping-led piece, she spotlights items from brands such as Dune and other high-street names, framing them as current favourites within a wider edit of what she is “loving” right now. Across these pieces she consistently links aesthetics, quality and price, explaining why a particular cut, finish or brand heritage matters for someone choosing between similar options.
Her tone stays firmly in the service of the reader’s budget, repeatedly drawing out value and dupe potential rather than focusing on runway coverage or designer personalities.
Beauty testing and performance-led reviews
Sarah’s beauty coverage centres on products she has tried herself, with clear judgements on texture, finish and wear rather than vague enthusiasm.
In a recent feature on No7’s bestselling foundations and a new Pro Artist Silk Glaze Skin Tint launch, she documents how the formulas sit on the skin, who they suit and how they compare to earlier ranges from the brand. The piece combines her role as junior publisher with a testing mindset, using her desk as a literal testing ground for new launches before they are recommended more widely. Her wider professional profile describes her as a fashion and beauty expert with years of experience in these categories, and Metro’s own commerce content positions her at the front of coverage for new skincare and makeup drops.
That expertise shows up in the way she breaks down shade ranges, coverage levels and finish claims so that readers can match products to real-world needs such as office wear, night-out looks or everyday base makeup.
Seasonal gifting, chocolate and novelty food
Beyond fashion and beauty, Sarah regularly treats seasonal products and food items as part of the shopping beat, weighing them up with the same consumer lens. Her review of a controversial £12.99 crisp Easter egg assesses not just the concept but the flavour balance, describing the chocolate as “cheap” and noting that the mix of sweet and savoury is not harmonious enough for the price point. In a piece on what she calls the best advent calendar for Christmas 2024, she focuses on “divine” chocolate, versatile mini products inside, and value at a £12 price, again tying enjoyment to affordability and use-case rather than branding alone. These articles show a willingness to give blunt negative feedback when products do not justify the spend, alongside enthusiastic recommendations when they do, which distinguishes her work from softer, purely promotional commerce copy. Seasonal cycles such as Christmas and Easter become occasions to test and compare limited-edition items so readers can decide which specials are worth the annual splurge.
Broad commerce remit across lifestyle categories
Sarah’s current role at Metro extends beyond a narrow fashion beat into a wider commerce remit across beauty, food, drink, travel, technology, entertainment and sport. Professional profiles describe her as leading or driving commerce content, using her fashion and beauty background as a base while expanding into other product areas. Her interview for Metro’s corporate media arm highlights “boatloads of experience” in fashion and beauty and notes that she still writes about those topics while also covering many other product types for the title.
Before joining Metro she held affiliate and commerce roles at other major publishers, building out fashion and beauty-led shopping content across magazines and news brands.
That mix of experience shapes her current output: fashion and beauty remain the core, but she is comfortable switching into categories like food or consumer tech when they sit under the shopping umbrella. For story fit, this means she is best aligned to pitches that come with a clear product, price point and consumer use-case, particularly where there is a fashion, beauty or lifestyle angle that can be tested or compared against alternatives.
4 more fashion journalists.
Adam Cheung
Adam Cheung is a style writer at British GQ with a specialist focus on sneakers, streetwear and menswear product coverage. He treats sneakers and streetwear as culture and design objects, writing about individual models, new silhouettes and the details that make them stand out. His work spans men’s style, watches and grooming, keeping attention on how people can wear and buy into emerging trends. He produces service-led shopping edits on shoes, bags and accessories, built around clear recommendations and concise reasoning. He covers brands and market trends with an emphasis on wearable takeaways for everyday style and occasion dressing. His British GQ features are republished across international GQ editions, and he runs Typed Hype, an Instazine dedicated to sneaker culture, extending his coverage across mainstream menswear, niche releases and culture-facing commentary.
Alexandra Fullerton
Alexandra Fullerton is a freelance stylist and fashion writer for The Telegraph, known for turning professional styling methods into simple, practical rules for dressing. She covers outfit formulas, wardrobe edits, seasonal dressing, tights, festive knitwear, high-street fashion, smart shopping and investment pieces. Her advice focuses on what to keep, what to buy and how to wear it in real life, rather than fashion news or abstract trends. She draws on a long career as a fashion director and editor at Stylist and Glamour, styling shoots and working with actors, musicians and presenters. She also styles commercial campaigns and individual clients. Fullerton writes fashion books, including guides to everyday dressing and Chanel bags, and runs the My3Words shopping concept based on her three-word method.
Alexandria Dale
Alexandria Dale specialises in turning celebrity style and emerging trends into affordable high street shopping guides. She is Digital Fashion Writer at Cosmopolitan UK, covering fashion news, trend analysis and product-led features. Her beat includes seasonal colours, fabrics, transitional dressing, polished looks on a budget, sustainable fashion and new brands. She finds high street alternatives to luxury pieces and identifies trends worth investing in, with a focus on fit, fabric, versatility and repeat wear. Her guides often centre on one trend or wardrobe staple, with specific buys under a clear price cap. Recent work includes Victoria Beckham-inspired burgundy leather midi skirts, Primark wide-leg trousers, M&S argyle jumpers and Primark home delivery. She has six years of fashion journalism experience across digital and print titles, including Glamour and Ok!, and reports with practical styling advice and product detail.
Alice Reynolds
Alice Reynolds is a writer and production journalist on The Independent’s IndyBest shopping desk who tests accessible supermarket and high-street products in real life. She focuses on fashion, beauty, food and fitness, reviewing supermarket food and drink, protein bars and creatine supplements, and high-street clothing and beauty launches. Her beat spans supermarket staples such as dark chocolate, pizzas, Easter eggs and Greek yoghurt, plus workout snacks and performance supplements, and value-led fashion like viral jackets, wrap skirts and beauty advent calendars. She runs comparative “best of” round-ups that weigh flavour, texture, thickness, quality, price and usefulness, using hands-on trials and taste tests. Her reporting is plain, practical and grounded in repeated supermarket and high-street testing, informed by interests in food, fitness and lifestyle shopping and earlier experience across travel and news formats.