Samantha Crozier
Samantha Crozier builds fashion coverage around hard testing, turning trend-driven pieces into evidence-based guides for women’s clothing, shoes, and accessories. She is the women's style editor for Insider Reviews, where she leads women’s style coverage and the testing programs that underpin it. Her work centers on comfort, durability, and cost-per-wear, whether she is walking a mile in dozens of pairs of heels or carrying a vegan-leather bag for years to see how it holds up. Across shoes, workwear, bags, and sleepwear, her guides translate online buzz into specific recommendations that are meant to perform in daily use.
Testing methods behind women's style guides
Crozier’s role is defined by designing testing methodology for women’s clothing, shoes, and accessories and working with writers to deliver shopping guides grounded in real-world use. She builds test plans that consider comfort, quality, durability, and practicality, making sure recommendations are based on wearing and using products, not just marketing claims.
Her bio stresses a lifetime of putting fashion trends to the test and several years of structured product testing and writing, which shows up in guides that explain why a piece is worth buying, not just that it is on trend.
That same analytical approach carries over from earlier health coverage on skincare, nutrition, mental health, and relationships, where she focused on understanding evidence and translating it into clear takeaways. In current fashion work she uses similar lenses, weighing cost-per-wear, fabric performance, and usability alongside aesthetics.
She is particularly associated with women’s shoes, petite fashion, workwear, swimwear, and jewelry, and those categories appear repeatedly across her byline. Crozier also leads coverage around major sales moments, contributing testing-driven shopping advice for events like Prime Day and seasonal brand promotions.
In roundups and brand explainers, she returns to the same core criteria: pieces should be comfortable to wear, feel polished, and justify their price over time.
Women's shoes and comfort-focused footwear
Crozier’s shoe coverage is a central thread in her work, with a stated focus on women’s shoes and specific experience testing heels and boots. She has literally walked a mile in more than 80 pairs of heels to narrow down the most comfortable options available online, using that distance as a practical threshold for real-life wear. Her testing on boots ranges from low-cost Amazon styles to bespoke leather pairs, giving her a view across price points and construction quality when she decides what is “really worth it.”
In addition to classic heels and boots, she writes about trend-led shoes such as heeled flip-flops, applying the same comfort and walkability standards and singling out only the few pairs that feel good over time.
Within footwear guides she writes with clear use cases in mind: commuting, long office days, and events where standing and walking are non-negotiable.
She pays attention to fit issues like petite sizing and width, and to details such as cushioning, heel height, and materials that affect how a shoe feels after hours of wear. Her shoes coverage consistently distinguishes between styles that look good for a photo and those that hold up through a full day, which is a key differentiator from generic trend roundups.
Workwear, handbags, and office-ready wardrobes
Crozier has deep coverage of workwear and work bags, reflecting specific expertise in women’s work clothing and professional accessories.
She has tested dozens of laptop bags, totes, and blazers, and that testing feeds directly into guides on luxury work bags and more affordable office-ready options. In one piece she ranks nine luxury work bags that feel spacious, chic, and worth the price, focusing on smart internal organization, materials that can handle daily use, and silhouettes that look polished in a professional setting.
In another, she highlights six work bags around the $150 mark that deliver premium features at below-average prices, balancing budget against durability and function.
Her clothing coverage includes guides to women’s suits, where she tries on dozens of options from different brands to identify the best places to shop. She pays attention to fit, tailoring, and fabric in this workwear, often emphasizing wrinkle-resistant materials and pieces that move comfortably through a full workday. Crozier also reviews handbags beyond the office context, such as purse-brand roundups and a long-term review of Freja’s vegan-leather bags, where she evaluates how the material looks after more than two years of regular use and whether it peels or deteriorates.
Across these stories she treats bags as everyday tools as much as style statements, weighing pocket layout, strap comfort, and longevity alongside design.
Sleepwear, basics, and everyday essentials
Beyond office dressing, Crozier covers sleepwear and casual essentials with the same testing-first mindset.
She has authored guides to the best nightgowns and pajamas after testing more than 30 sets over months, concentrating on softness, breathability, and how fabrics feel through repeated washes. Her sweaters coverage includes a ranking of the best sweaters for women, where she looks at warmth, comfort, and how pieces manage to feel both cozy and polished on cold days. She also singles out specific staples like a 100% cotton fisherman sweater from L.L.Bean as a “holy grail” fall essential, citing its combination of durability and timeless style.
Her everyday essentials work extends to women’s basics brands, where she helps categorize which labels deliver reliable T-shirts, button-downs, and other foundational pieces that justify building a wardrobe around them.
She contributes to gift guides focused on women, selecting items that balance trend appeal with lasting usefulness, and to coverage of climate-control bedding products for people who sleep hot, assessing how they affect comfort and sleep quality in practice. Across these categories, Crozier keeps the emphasis on how garments and products feel and function in real life, turning style coverage into a form of product testing that is directly tied to wearers’ comfort and daily routines.
4 more fashion journalists.
Aaron Royce
Aaron Royce turns runway moments and celebrity event dressing into clear, wearable stories that show readers how trends move from the red carpet to real life. He is a fashion news writer at The Zoe Report, where he covers fashion, trends, celebrity style, and related news across the site. He also works in a fashion news editing role at The Daily Front Row, extending his reporting into the industry’s front row and party circuit. As a contributing and freelance journalist, he writes for fashion and lifestyle magazines including People, InStyle, Marie Claire, and other outlets, with a focus on shopping, beauty, and culture. His reporting centers on fashion’s visual language, celebrity influence, and shoppable outcomes across fashion, beauty, fragrance, jewelry, skincare, menswear, wellness, accessories, shoes, pop culture, and celebrity news.
Abigail Connolly
Abigail Connolly stands out for covering celebrity culture and fashion as a visual story about outfits, images, and online reaction. She writes for Yahoo and SheFinds, where she covers celebrity news, fashion, and related lifestyle topics. Her beat focuses on stars, royals, and political figures, with stories on red carpet looks, runway trends, state-visit wardrobes, and social media posts that shape public image. She has written about Oprah Winfrey’s all-white Cannes look, Paris Fashion Week fur, Anya Taylor-Joy’s Dior dress, Melania Trump’s style, and royal figures such as Queen Camilla and Prince William. Her reporting is short, tightly focused, and descriptive, using fan comments, captions, and sourced claims to show how a single look or post drives conversation online.
Aemilia Madden
Aemilia Madden writes about how people actually live in their clothes, blending disciplined wardrobe editing with specific shopping recommendations and a clear point of view on taste and restraint. A fashion and lifestyle journalist, former senior fashion writer at Vogue, and now a freelance writer, editor, and consultant, she focuses on service-driven fashion and lifestyle stories grounded in personal testing, long-term wear, and real scenarios. Her work connects shopping lists, trend coverage, and essays into a focus on more intentional choices about what to buy and how to wear it. She reports through first-person experiments, practical shopping guides, sale roundups, and trend explainers, and her portfolio spans Vogue, Harper’s Bazaar, Elle, T Magazine, The Cut, The Wall Street Journal, and her newsletter Taeste Bud, where she extends her interest in archival references, obsessions, and inside-the-closet cleanses.
Air Mail
Batsheva Hay writes fashion and culture pieces for Air Mail with the sensibility of a working designer rather than a conventional style reporter. She is the founder of the cult label Batsheva, known for prairie dresses and vintage-inflected, modest silhouettes that rethink traditions of feminine dress. At Air Mail she sits inside style and lifestyle coverage, writing about fashion and shopping from the point of view of someone who designs the kinds of clothes she describes. Her background as a former lawyer shapes a structured, argumentative way of taking apart dress codes and conventions. She focuses on vintage clothing, modesty, subversion, and how old styles gain new meaning. In guides such as her Upper West Side piece, she treats locations as mood boards and supporting characters, using sensory detail and lived-in references to map the cultural influences behind her clothes and the world her label inhabits.