Sam Peters
Sam Peters turns fashion and beauty trends into shoppable, expert-backed guides that connect what people wear and use with how products actually perform. As Senior Fashion and Luxury Commerce Editor at Hearst Magazines, she edits and writes across Harper’s Bazaar, ELLE, Esquire, and other titles, with nearly a decade of experience covering style, beauty, and home interiors. Her work is defined by rigorous product research, interviews with specialists, and a clear focus on translating runway and street style into practical formulas for getting dressed and buying well. In 2024, she co-launched ELLE’s first advisory board, bringing together more than 45 authorities in beauty, wellness, and medicine to underpin service coverage with technical expertise.
The Most Stylish French Women Are Wearing These 7 Heatwave-Proof Outfit Formulas
In her heatwave-proof outfit story, Sam Peters uses French style as a lens to show how readers can stay polished in extreme temperatures without sacrificing comfort or fabric integrity.[anchor] She frames the piece around “outfit formulas,” emphasizing repeatable combinations rather than one-off looks, which reflects her broader habit of breaking trends down into usable patterns.[anchor] The focus on dressing for specific weather conditions links to other work that treats environmental factors - like heat and humidity - as central to wardrobe decisions, rather than an afterthought. Across fashion pieces, she favors concrete categories (silhouettes, fabrics, footwear types) and explains how each element works together, a structure that reappears in trench coat and shoe trend features.
The 6 Spring Trench Coat Trends Everyone Will Be Wearing, From Cropped Cuts To Funnel Necks
Sam Peters’ trench coat trend coverage shows her approach to outerwear as both a style statement and a functional layer, cataloguing cuts from cropped to funnel-neck with clear descriptions of how they sit in a modern wardrobe. She situates trends within a seasonal context, pairing directional details with guidance on wearability and longevity, which distinguishes her from purely runway-focused reporting. In related work on jazz shoes as an autumn shoe trend, she again connects micro-trends to existing wardrobes, outlining elevated ways to style new pieces with what readers already own.
This combination of trend identification and practical integration is a consistent thread across her fashion writing, including coverage of major retail events where she highlights what editors are buying during sales.
The Best Aluminum-Free Deodorants, Tested & Reviewed for 2025
Sam Peters’ commerce reporting in beauty centers on tested, expert-informed product roundups, exemplified by her feature on aluminum-free deodorants for 2025. She positions herself as a contributing writer who personally tests products, and she draws on brand research, expert interviews, and customer feedback to evaluate performance, texture, scent, and ingredient profiles.
Similar pieces on mushroom-based skincare, tattoo lotions, hand creams, Korean oil cleansers, weighted eye masks, and dewy foundations build detailed comparisons within each category, focusing on specific use cases such as dry skin, post-tattoo healing, or achieving a dewy finish. Her emphasis on cutting-edge skincare brands and emerging talents in fashion is backed by hundreds of hours spent researching and testing products, which she highlights as central to her editorial method.
That process sits within a wider portfolio that includes perfume trend coverage, where she tracks seasonal fragrance shifts and links them to mood, notes, and consumer behavior.
The Best Sleep Products and Expert Tips for Better Rest
Sam Peters also extends her commerce beat into wellness, as seen in her coverage of sleep products and expert tips for better rest.
In this work, she builds a hybrid format that combines product recommendations - such as magnesium-infused body care and pillow sprays - with detailed guidance from sleep specialists on routines, light exposure, temperature, and breathing techniques. She uses named methods, like military-style and 4-7-8 breathing approaches, alongside concrete parameters such as thermostat ranges and alcohol cut-off times, to frame products within a broader behavioral strategy.
This integration of expert advice and shopping guidance recurs in her beauty reporting, where she consults dermatologists, tattoo artists, and Korean skincare professionals to explain why certain formulations or application methods matter. The advisory board she helped launch reinforces this orientation toward medically and scientifically informed content, giving her service pieces an additional layer of credibility beyond standard product curation.
Across fashion, beauty, and lifestyle, Sam Peters’ distinguishing mark is a commerce-driven, expert-supported approach that treats trends, products, and routines as parts of a coherent system rather than isolated purchases. Her coverage is tightly structured, focused on specific categories and scenarios, and consistently anchored in testing and professional input, making her a key voice in translating style and wellness conversations into practical decisions about what to buy and how to use it.
4 more fashion journalists.
Adam Cheung
Adam Cheung is a style writer at British GQ with a specialist focus on sneakers, streetwear and menswear product coverage. He treats sneakers and streetwear as culture and design objects, writing about individual models, new silhouettes and the details that make them stand out. His work spans men’s style, watches and grooming, keeping attention on how people can wear and buy into emerging trends. He produces service-led shopping edits on shoes, bags and accessories, built around clear recommendations and concise reasoning. He covers brands and market trends with an emphasis on wearable takeaways for everyday style and occasion dressing. His British GQ features are republished across international GQ editions, and he runs Typed Hype, an Instazine dedicated to sneaker culture, extending his coverage across mainstream menswear, niche releases and culture-facing commentary.
Alexandra Fullerton
Alexandra Fullerton is a freelance stylist and fashion writer for The Telegraph, known for turning professional styling methods into simple, practical rules for dressing. She covers outfit formulas, wardrobe edits, seasonal dressing, tights, festive knitwear, high-street fashion, smart shopping and investment pieces. Her advice focuses on what to keep, what to buy and how to wear it in real life, rather than fashion news or abstract trends. She draws on a long career as a fashion director and editor at Stylist and Glamour, styling shoots and working with actors, musicians and presenters. She also styles commercial campaigns and individual clients. Fullerton writes fashion books, including guides to everyday dressing and Chanel bags, and runs the My3Words shopping concept based on her three-word method.
Alexandria Dale
Alexandria Dale specialises in turning celebrity style and emerging trends into affordable high street shopping guides. She is Digital Fashion Writer at Cosmopolitan UK, covering fashion news, trend analysis and product-led features. Her beat includes seasonal colours, fabrics, transitional dressing, polished looks on a budget, sustainable fashion and new brands. She finds high street alternatives to luxury pieces and identifies trends worth investing in, with a focus on fit, fabric, versatility and repeat wear. Her guides often centre on one trend or wardrobe staple, with specific buys under a clear price cap. Recent work includes Victoria Beckham-inspired burgundy leather midi skirts, Primark wide-leg trousers, M&S argyle jumpers and Primark home delivery. She has six years of fashion journalism experience across digital and print titles, including Glamour and Ok!, and reports with practical styling advice and product detail.
Alice Reynolds
Alice Reynolds is a writer and production journalist on The Independent’s IndyBest shopping desk who tests accessible supermarket and high-street products in real life. She focuses on fashion, beauty, food and fitness, reviewing supermarket food and drink, protein bars and creatine supplements, and high-street clothing and beauty launches. Her beat spans supermarket staples such as dark chocolate, pizzas, Easter eggs and Greek yoghurt, plus workout snacks and performance supplements, and value-led fashion like viral jackets, wrap skirts and beauty advent calendars. She runs comparative “best of” round-ups that weigh flavour, texture, thickness, quality, price and usefulness, using hands-on trials and taste tests. Her reporting is plain, practical and grounded in repeated supermarket and high-street testing, informed by interests in food, fitness and lifestyle shopping and earlier experience across travel and news formats.