Sabina Weston
Sabina Weston covers how fashion brands move, collaborate and innovate, with a focus on the products, labels and retail strategies that matter to Drapers’ audience.
At Drapers she works across news and fashion coverage, writing on designer-led labels, footwear and apparel collaborations, trade shows and shifts in global retail. Her recent work ranges from reporting Alice Temperley’s exit from Temperley London to tracking how international brands position themselves in different markets.
Designer exits at fashion houses
Weston’s coverage of Alice Temperley’s departure from Temperley London shows her interest in moments when a label’s founding figure or creative lead steps away and a brand enters a new chapter.
She treats these moves as hard news, anchoring them in clear timelines and the direct impact on the business rather than gossip or personality. This gives her pieces on designer exits a practical weight for readers who follow brand stability and future collections as closely as they follow the individuals involved.
Collaborations, brands and trade shows
Weston reports on fashion and footwear collaborations, including a first look at the Dr Martens x Heaven by Marc Jacobs tie-up, where she introduces the partnership and its collection as a product story rather than a marketing stunt.
She also contributes Drapers’ round-ups from major trade shows such as CIFF AW24, highlighting “pick of the brands” and drawing out tangible details like rain-proof urban outerwear and 3D-effect jacquard knits that signal what buyers can expect to see on shop floors. Across these pieces she stays close to fabric, cut, function and price point, making trend coverage feel specific and useable rather than abstract.
Preloved childrenswear and sustainability
Weston’s portfolio includes work on childrenswear and resale, such as an article on how Swedish brand Pop is popularising its preloved childrenswear offer. In that strand she looks at how brands structure preloved programmes, position them within their wider assortments and communicate value to parents who are balancing budget, quality and sustainability.
Her reporting in this area keeps the focus on practical mechanics - how schemes work, how stock flows and how consumers respond - more than on broad sustainability rhetoric, which makes the coverage useful for anyone watching how resale is moving into the mainstream of kids’ fashion.
Retail innovation and global brands
Weston writes interviews and comment pieces that link fashion to technology and international retail strategy. Her profile of Carol Hilsum, framed around a “journey in tech from Topshop to Farfetch” ahead of a Drapers Future of Fashion conference appearance, focuses on how a senior innovation lead thinks about tools, communication and new ventures inside a luxury e-commerce business. In her comment “Global brands are getting smarter about US retail”, she examines how large labels adapt their store and brand strategies to a challenging market, bringing together brand tracking, consumer behaviour and format decisions in a single piece. Beyond Drapers, she has bylines in technology and lifestyle titles such as It Pro and Gay Times, which adds depth when she tackles topics like digital retail and fashion-tech crossover.
Taken together, this strand distinguishes her coverage: she treats fashion not just as product but as part of a wider system of innovation, infrastructure and global brand management.
4 more fashion journalists.
Adam Cheung
Adam Cheung is a style writer at British GQ with a specialist focus on sneakers, streetwear and menswear product coverage. He treats sneakers and streetwear as culture and design objects, writing about individual models, new silhouettes and the details that make them stand out. His work spans men’s style, watches and grooming, keeping attention on how people can wear and buy into emerging trends. He produces service-led shopping edits on shoes, bags and accessories, built around clear recommendations and concise reasoning. He covers brands and market trends with an emphasis on wearable takeaways for everyday style and occasion dressing. His British GQ features are republished across international GQ editions, and he runs Typed Hype, an Instazine dedicated to sneaker culture, extending his coverage across mainstream menswear, niche releases and culture-facing commentary.
Alexandra Fullerton
Alexandra Fullerton is a freelance stylist and fashion writer for The Telegraph, known for turning professional styling methods into simple, practical rules for dressing. She covers outfit formulas, wardrobe edits, seasonal dressing, tights, festive knitwear, high-street fashion, smart shopping and investment pieces. Her advice focuses on what to keep, what to buy and how to wear it in real life, rather than fashion news or abstract trends. She draws on a long career as a fashion director and editor at Stylist and Glamour, styling shoots and working with actors, musicians and presenters. She also styles commercial campaigns and individual clients. Fullerton writes fashion books, including guides to everyday dressing and Chanel bags, and runs the My3Words shopping concept based on her three-word method.
Alexandria Dale
Alexandria Dale specialises in turning celebrity style and emerging trends into affordable high street shopping guides. She is Digital Fashion Writer at Cosmopolitan UK, covering fashion news, trend analysis and product-led features. Her beat includes seasonal colours, fabrics, transitional dressing, polished looks on a budget, sustainable fashion and new brands. She finds high street alternatives to luxury pieces and identifies trends worth investing in, with a focus on fit, fabric, versatility and repeat wear. Her guides often centre on one trend or wardrobe staple, with specific buys under a clear price cap. Recent work includes Victoria Beckham-inspired burgundy leather midi skirts, Primark wide-leg trousers, M&S argyle jumpers and Primark home delivery. She has six years of fashion journalism experience across digital and print titles, including Glamour and Ok!, and reports with practical styling advice and product detail.
Alice Reynolds
Alice Reynolds is a writer and production journalist on The Independent’s IndyBest shopping desk who tests accessible supermarket and high-street products in real life. She focuses on fashion, beauty, food and fitness, reviewing supermarket food and drink, protein bars and creatine supplements, and high-street clothing and beauty launches. Her beat spans supermarket staples such as dark chocolate, pizzas, Easter eggs and Greek yoghurt, plus workout snacks and performance supplements, and value-led fashion like viral jackets, wrap skirts and beauty advent calendars. She runs comparative “best of” round-ups that weigh flavour, texture, thickness, quality, price and usefulness, using hands-on trials and taste tests. Her reporting is plain, practical and grounded in repeated supermarket and high-street testing, informed by interests in food, fitness and lifestyle shopping and earlier experience across travel and news formats.