Rivkie Baum

Rivkie Baum is fashion channel editor at Woman & Home, where she focuses on inclusive, accessible style that turns editorial fashion expertise into practical wardrobes for everyday wear. Her work is driven by plus size advocacy and a belief that style is for every body, combining shopping guidance with clear, lived-in styling advice. With two decades in fashion editing, styling and journalism, she brings runway, high street and personal styling experience together in one voice.

Plus size fashion and wardrobe building

Plus size fashion and capsule wardrobes sit at the core of Baum’s coverage, and she writes from the perspective of a size 18 fashion editor and personal stylist. In her feature on building a plus size capsule wardrobe, she sets out the key pieces and combinations that create a versatile closet for fuller figures, foregrounding fit, fabric and the specific challenges of size inclusivity. Her capsule wardrobe pieces go beyond shopping lists to address common mistakes she has seen in clients’ wardrobes, drawing on years of personal styling work to correct over-buying, under-planning and gaps in everyday basics. Across these articles she emphasises structure, comfort and confidence, turning editorial trends into repeatable outfits that work across seasons for plus size readers. This focus reflects her wider career, where she has consistently championed better representation for plus size women through fashion media and broadcast appearances.

High street edits and shopping pages

Baum’s regular fashion news and shopping pieces concentrate on the high street, curating detailed edits from brands such as Marks & Spencer, John Lewis, Boden, Jigsaw, Zara, Mint Velvet, Uniqlo and H&M.

She produces targeted round-ups, from under-£50 wardrobe updates to new-in collections, highlighting specific items she expects to sell out and explaining why each earns a place in a working wardrobe. Her brand-focused features - such as her John Lewis affordable luxury report and heritage-led Boden new-in coverage - frame collections in terms of longevity, everyday wearability and value rather than novelty alone.

She often uses celebrity and editor-tested pieces as entry points for these guides, such as a boho summer dress inspired by Sarah Jessica Parker or joyful statement skirts styled multiple ways, then shows how readers can translate those looks with accessible high street options. Across these shopping pages she stresses quality over quantity, encouraging investment in pieces that will be loved and worn for years.

Trend reports and colour stories

Alongside brand edits, Baum writes broader trend reports that decode seasonal shifts in fashion for a non-specialist audience.

Her autumn/winter colour trend features, for example, move from runway palettes to clear guidance on how to wear bold or moss-green tones with neutrals and brights, always anchored in outfit formulas rather than abstract mood boards. She covers accessories as enduring investments, such as her handbag trend round-up that focuses on silhouettes with proven staying power, framed as autumn/winter updates that elevate existing wardrobes.

Earlier work on Quiet Luxury shoes, summer trends and capsule travel wardrobes shows the same pattern: naming the trend, identifying its most useful expressions, and specifying where to shop it on a realistic budget. In these pieces Baum uses her editorial background to sift short-lived buzz from ideas that genuinely earn space in a closet, keeping the emphasis on re-wearability and polish.

Personal style columns and media work

Baum regularly steps into first-person columns, using her own proportions and day-to-day outfits to illustrate how trends can be worn off the page. She writes about monochrome dressing and explains how she softens black-and-white looks to avoid severity, sharing styling hacks that move from theory to practice.

In her spring statement skirt piece, she details how she would wear a joyful pink Boden design for daytime and occasionwear, mapping specific tops, layers and shoes to different contexts.

Payday wishlists and commuter diary-style pieces, such as her knitwear column about being stopped repeatedly over a Boden jumper, show her testing garments in real life and then feeding back on comfort, versatility and compliments received. Elsewhere she spotlights supportive trainers like the Sole Bliss Hero style, assessing how they ease aches and pains while still fitting within smart-casual outfits. These columns sit alongside her broader media career: Baum has styled international photoshoots, delivered tasks on a curve-focused cycle of Scandinavia’s Next Top Model, and appears as a talking head on radio and television discussing plus size fashion and representation.

Before joining Woman & Home, she held senior fashion roles at national newspaper groups and edited her own plus size fashion and lifestyle magazine, adding print, digital and entrepreneurial perspectives to her current editorial work.