Phoebe Denman
Phoebe Denman writes about fashion for Heat, focusing on practical style advice that is tied closely to major pop culture moments. Her work centres on what people wear to specific events, with an emphasis on helping readers translate the mood of those occasions into outfits they can actually put together and wear. She treats fashion as something lived in real settings rather than on the runway, guiding fans on how to dress in ways that feel both expressive and achievable.
Fashion advice for live events
Phoebe’s coverage includes event-specific guides such as “What to Wear to Harry Styles' Together, Together Tour,” where the subject is the fan’s wardrobe for a particular concert experience. She writes around the question of what to wear for a night out that is anchored in music and performance, making the clothes part of the wider experience rather than an abstract trend piece. This kind of work gives readers a clear starting point when they are planning outfits for high-energy, high-anticipation occasions.
Service-led fashion writing
Her fashion pieces are built around direct, usable advice, with headlines that foreground the decision a reader is trying to make about their clothes. By structuring stories around a single, practical question, she positions herself in the service journalism tradition, where the value lies in helping someone choose what to put on, not just describing what exists in the market. This approach keeps her coverage straightforward and solution-focused, aimed at readers who want guidance rather than industry commentary.
Pop culture and fan-focused style
Phoebe writes in a space where fashion meets fandom, using tours and other cultural touchpoints as the frame for her style advice. She treats the fan experience as central, matching outfit guidance to the atmosphere and identity of the events people care about. In doing so, she speaks to readers as participants in pop culture, showing them how to dress in ways that reflect the artists and moments they are excited about while still being grounded in everyday wearability.
4 more fashion journalists.
Aaron Royce
Aaron Royce turns runway moments and celebrity event dressing into clear, wearable stories that show readers how trends move from the red carpet to real life. He is a fashion news writer at The Zoe Report, where he covers fashion, trends, celebrity style, and related news across the site. He also works in a fashion news editing role at The Daily Front Row, extending his reporting into the industry’s front row and party circuit. As a contributing and freelance journalist, he writes for fashion and lifestyle magazines including People, InStyle, Marie Claire, and other outlets, with a focus on shopping, beauty, and culture. His reporting centers on fashion’s visual language, celebrity influence, and shoppable outcomes across fashion, beauty, fragrance, jewelry, skincare, menswear, wellness, accessories, shoes, pop culture, and celebrity news.
Abigail Connolly
Abigail Connolly stands out for covering celebrity culture and fashion as a visual story about outfits, images, and online reaction. She writes for Yahoo and SheFinds, where she covers celebrity news, fashion, and related lifestyle topics. Her beat focuses on stars, royals, and political figures, with stories on red carpet looks, runway trends, state-visit wardrobes, and social media posts that shape public image. She has written about Oprah Winfrey’s all-white Cannes look, Paris Fashion Week fur, Anya Taylor-Joy’s Dior dress, Melania Trump’s style, and royal figures such as Queen Camilla and Prince William. Her reporting is short, tightly focused, and descriptive, using fan comments, captions, and sourced claims to show how a single look or post drives conversation online.
Aemilia Madden
Aemilia Madden writes about how people actually live in their clothes, blending disciplined wardrobe editing with specific shopping recommendations and a clear point of view on taste and restraint. A fashion and lifestyle journalist, former senior fashion writer at Vogue, and now a freelance writer, editor, and consultant, she focuses on service-driven fashion and lifestyle stories grounded in personal testing, long-term wear, and real scenarios. Her work connects shopping lists, trend coverage, and essays into a focus on more intentional choices about what to buy and how to wear it. She reports through first-person experiments, practical shopping guides, sale roundups, and trend explainers, and her portfolio spans Vogue, Harper’s Bazaar, Elle, T Magazine, The Cut, The Wall Street Journal, and her newsletter Taeste Bud, where she extends her interest in archival references, obsessions, and inside-the-closet cleanses.
Air Mail
Batsheva Hay writes fashion and culture pieces for Air Mail with the sensibility of a working designer rather than a conventional style reporter. She is the founder of the cult label Batsheva, known for prairie dresses and vintage-inflected, modest silhouettes that rethink traditions of feminine dress. At Air Mail she sits inside style and lifestyle coverage, writing about fashion and shopping from the point of view of someone who designs the kinds of clothes she describes. Her background as a former lawyer shapes a structured, argumentative way of taking apart dress codes and conventions. She focuses on vintage clothing, modesty, subversion, and how old styles gain new meaning. In guides such as her Upper West Side piece, she treats locations as mood boards and supporting characters, using sensory detail and lived-in references to map the cultural influences behind her clothes and the world her label inhabits.