Perdita Nouril

Perdita Nouril specialises in beauty coverage that blends trend spotting with clear, science-led explanations of how and why products work. Her work at Who What Wear UK focuses on nails, hair, skincare, makeup and fragrance, often combining expert insight with her own product testing to give readers practical, grounded recommendations. Alongside this, she holds senior beauty and grooming roles at Women’s Health UK and Men’s Health UK, bringing more than 15 years of beauty and health media experience to everything she writes.

Healthy-Looking Nails and Short-Nail Styling

Nouril’s most distinctive strand of work at Who What Wear UK is nail-focused service journalism that treats nails as a core part of personal style rather than an afterthought.

In pieces on affordable tools for healthy-looking nails, she zeroes in on overlooked techniques and products, explaining how they improve nail condition in simple, direct language. Her coverage of short nails is unusually specific: she details the exact colours, finishes and designs she is wearing herself, offering multiple, clearly described ways to keep short nails chic and polished while remaining practical.

When she writes about seasonal nail colour trends or new finishes like milky, moonlit tips, she anchors the trend in real-world wearability, showing how each shade works across different occasions and personal aesthetics. Across these articles she maintains a narrow, technical focus - health, strength, longevity and visual impact - rather than treating nail trends as purely decorative.

Volumising Powders and Wavy Hair Solutions

Hair coverage is another recurring thread, with a strong emphasis on solving problems for fine or texture-prone hair.

In guides to volumising powders and styling products, she draws on her own experience of fine hair, spelling out where certain formulas can weigh hair down or feel sticky and which textures avoid those pitfalls. Product round-ups are built around clearly defined outcomes - root lift, hold, definition or softness - and she presents each recommendation with a short, precise explanation of what it does and who it suits. Her features on wavy hair products and spring hair accessories pair product advice with styling context, showing how tools like French pins or lace scarves work within current fashion trends while still being easy to use day-to-day.

Expert voices are used to deepen the guidance rather than decorate it, with hair specialists helping to explain mechanisms like grip, volume and damage prevention in straightforward terms.

Collagen Creams, Korean Makeup and Floral Fragrance

Nouril’s skincare, makeup and fragrance pieces share the same service-first, evidence-focused approach.

In her collagen cream guides, she breaks down what collagen-supporting formulas can and cannot do, working with dermatologists and other industry experts to explain texture, ingredients and realistic outcomes for plump-looking skin. Her Korean makeup coverage centres on natural-looking finishes, selecting products that deliver lightweight coverage, subtle glow and easy application, and then walking through exactly how they achieve that effect on different skin types.

When she writes about tinted moisturisers, she treats shade range, undertone and wear time as practical criteria, not marketing language, and maps each product to specific needs such as everyday wear or buildable coverage. Her fragrance writing leans into the unexpected - fresh and addictive floral perfumes that feel cool rather than conventional - using concise sensory descriptions to distinguish each scent and explain why it stands out in a crowded category. Across these beats she consistently relies on expert interviews and long-term testing to separate hype from performance.

Long-Form Beauty Expertise and Industry Background

Beyond Who What Wear UK, Nouril’s career gives her coverage an industry-level perspective on beauty and grooming. Her work has appeared in leading national newspapers and magazines, including The Telegraph, Sunday Times Style, Harper’s Bazaar, Vogue, Grazia, Stylist, Refinery29 and Vice, as well as titles such as Psychologies, Look, Fabulous and Boots Magazine.

She currently works as Beauty Editor at Women’s Health UK and Grooming Editor at Men’s Health UK, roles that involve sustained reporting and product testing across skincare, fitness-adjacent beauty, and men’s grooming. She also co-hosts The Outspoken Beauty Podcast, extending her expertise into audio through interviews and discussions with figures across the beauty industry.

Earlier in her career she spent around a decade in beauty and lifestyle PR, devising strategies and campaigns for brands including Liz Earle, Avon, Shiseido and Vivienne Westwood, and working with agencies such as Hill & Knowlton, B. The Agency and Mediahubb. That combination of editorial authority, scientific curiosity and brand-side experience underpins her current work, which focuses on debunking myths, decoding beauty science and challenging narrow ideas of what beauty should look like.