Olivia Hanson
Olivia Hanson turns trends and celebrity looks into concrete shopping decisions, with a focus on pieces that feel current, solve everyday style problems and stay within accessible price ranges. She is Celebrity Commerce Assistant Editor at Us Weekly, part of the commerce team since January 2024, overseeing coverage across shopping, celebrity style, fashion, beauty, sales, gifts and product testing. Her beat sits squarely in service journalism: she tests products, studies shopper reviews and translates e-commerce data into clear recommendations that readers can buy immediately.
Amazon’s Fall Fashion Edit and ‘shop for a living’ stories
A recurring thread in Hanson’s work is deep engagement with Amazon’s fashion ecosystem and other mass-market platforms. In her feature on Amazon’s Fall Fashion Edit, she frames herself as someone who “shops for a living,” then distills what she sees on fashion feeds into specific It-girl trends like chocolate brown, burgundy, suede, oversized accessories and relaxed silhouettes.
The piece links those themes directly to product picks - chunky sweaters, retro sneakers, statement bags, baggy denim and rich textures that deliver the look of cool-girl brands at non-designer prices.
In her ’90s jelly shoe story, she uses a narrative arc of initial skepticism followed by hands-on testing of a $40 Amazon bestseller, ending in a practical verdict on comfort, wearability and value. Taken together, these stories show a pattern: she builds features around a specific trend or capsule edit, then anchors it with shoppable Amazon finds that feel fashion-forward but explicitly budget-conscious.
Problem-solving fashion roundups, from batwings to jelly shoes
Hanson’s fashion coverage regularly treats clothing as a tool to solve concrete wardrobe issues while still feeling stylish. In her lantern-sleeve dress roundup, she opens with the problem of “batwings” and upper-arm coverage, then argues that lantern sleeves make coverage feel like a style choice rather than something to hide.
The piece walks through 19 dresses - from oversized sweater styles to flowy florals and shiny satin - and ties each one to specific benefits like movement, volume and a “fashion-forward finish,” with prices starting around $20.
That format matches how her author bio describes her focus on “problem-solving fashion,” where the value proposition is as much about comfort, coverage and confidence as it is about trend alignment. The jelly shoe comeback story follows the same logic: she interrogates whether a nostalgic ’90s trend can work for modern wear, tests a single affordable pair, and then breaks down fit, feel and styling potential in plain language.
Across these pieces, she favours clear use cases, sizing and fabric notes over abstract commentary, making her a go-to for stories that need practical solutions for specific style pain points.
Celebrity style, beauty and product testing
Beyond general fashion trends, Hanson is positioned as a specialist in celebrity style and beauty-driven shopping content.
Her author page highlights her expertise in celebrity style, fashion, beauty, sales, gifts and product testing, and notes her skill in finding affordable alternatives to looks worn by names like Kate Middleton, Katie Holmes and Gisele Bündchen. Internal commerce guidelines emphasise that she actively tests products as part of her work, underscoring a hands-on approach rather than desk-only curation. Beauty coverage fits into the same service-first lens: one verified piece focuses on a lash-lengthening serum a celebrity uses, sold on Amazon, where she connects visible results to ingredient details, price and accessibility for everyday shoppers.
The combination of celebrity references, beauty efficacy and clear shopping links gives her work a hybrid character - part celebrity style translator, part product reviewer - distinct from more purely editorial fashion reporting.
Shopping writing beyond Us Weekly
Hanson’s commerce focus extends beyond the magazine, reinforcing her identity as a dedicated shopping writer rather than a general fashion reporter. At TheStreet, she is described as a seasoned shopping writer with several years of experience in e-commerce journalism, with particular strength in fashion, beauty and home coverage.
That profile notes that she immerses herself in product testing, shopper reviews and sale stories, mirroring the mix of trend pieces, evergreen roundups and deal-focused content seen on her primary beat. Professional records describe a broader background in e-commerce editorial work, including responsibilities like affiliate link creation, SEO, newsletters and campaign management, which inform the SEO-friendly structure and commercially savvy framing of her shopping guides.
This wider portfolio underlines a through-line: whether she is writing about dresses that slim the upper arms, jelly shoes or lash serums, the stories are constructed to drive confident purchases, backed by testing and grounded in clear, searchable language.
4 more fashion journalists.
Aaron Royce
Aaron Royce turns runway moments and celebrity event dressing into clear, wearable stories that show readers how trends move from the red carpet to real life. He is a fashion news writer at The Zoe Report, where he covers fashion, trends, celebrity style, and related news across the site. He also works in a fashion news editing role at The Daily Front Row, extending his reporting into the industry’s front row and party circuit. As a contributing and freelance journalist, he writes for fashion and lifestyle magazines including People, InStyle, Marie Claire, and other outlets, with a focus on shopping, beauty, and culture. His reporting centers on fashion’s visual language, celebrity influence, and shoppable outcomes across fashion, beauty, fragrance, jewelry, skincare, menswear, wellness, accessories, shoes, pop culture, and celebrity news.
Abigail Connolly
Abigail Connolly stands out for covering celebrity culture and fashion as a visual story about outfits, images, and online reaction. She writes for Yahoo and SheFinds, where she covers celebrity news, fashion, and related lifestyle topics. Her beat focuses on stars, royals, and political figures, with stories on red carpet looks, runway trends, state-visit wardrobes, and social media posts that shape public image. She has written about Oprah Winfrey’s all-white Cannes look, Paris Fashion Week fur, Anya Taylor-Joy’s Dior dress, Melania Trump’s style, and royal figures such as Queen Camilla and Prince William. Her reporting is short, tightly focused, and descriptive, using fan comments, captions, and sourced claims to show how a single look or post drives conversation online.
Aemilia Madden
Aemilia Madden writes about how people actually live in their clothes, blending disciplined wardrobe editing with specific shopping recommendations and a clear point of view on taste and restraint. A fashion and lifestyle journalist, former senior fashion writer at Vogue, and now a freelance writer, editor, and consultant, she focuses on service-driven fashion and lifestyle stories grounded in personal testing, long-term wear, and real scenarios. Her work connects shopping lists, trend coverage, and essays into a focus on more intentional choices about what to buy and how to wear it. She reports through first-person experiments, practical shopping guides, sale roundups, and trend explainers, and her portfolio spans Vogue, Harper’s Bazaar, Elle, T Magazine, The Cut, The Wall Street Journal, and her newsletter Taeste Bud, where she extends her interest in archival references, obsessions, and inside-the-closet cleanses.
Air Mail
Batsheva Hay writes fashion and culture pieces for Air Mail with the sensibility of a working designer rather than a conventional style reporter. She is the founder of the cult label Batsheva, known for prairie dresses and vintage-inflected, modest silhouettes that rethink traditions of feminine dress. At Air Mail she sits inside style and lifestyle coverage, writing about fashion and shopping from the point of view of someone who designs the kinds of clothes she describes. Her background as a former lawyer shapes a structured, argumentative way of taking apart dress codes and conventions. She focuses on vintage clothing, modesty, subversion, and how old styles gain new meaning. In guides such as her Upper West Side piece, she treats locations as mood boards and supporting characters, using sensory detail and lived-in references to map the cultural influences behind her clothes and the world her label inhabits.