Neil Long
Neil Long focuses on the business and strategy of mobile games, using exclusive news, interviews and industry insight to explain how companies build, launch and manage mobile titles. He is the founder and editor of Mobilegamer.biz, a specialist outlet for the mobile games business that prioritises original reporting and access to decision-makers. His coverage stands out for its concentration on the commercial realities behind game projects and on the people and structures that decide which titles move forward and which are shut down.
Exclusive mobile games business news
Neil’s news reporting centres on significant moves within the mobile games industry, with a clear emphasis on studio decisions, project pipelines and business outcomes.
He covers events such as major developers cancelling or shelving games, including Supercell shutting down one of its US game projects while another remains unaccounted for, and frames them as business decisions rather than isolated creative setbacks. His stories typically identify the studios involved, track the status of specific titles and tie those changes back to the wider mobile market, highlighting how company strategy evolves over time.
Rather than chasing general gaming announcements, he concentrates on developments that affect mobile-first businesses, investor confidence and the long-term viability of particular projects.
Across his output at Mobilegamer.biz, Neil’s voice is direct and news-led, relying on clear headlines and concise copy to surface what has changed, who is responsible and why it matters to the mobile sector. He writes for readers who already understand the basics of games and platforms, so his articles focus on the structural and commercial angles: leadership decisions, team movements, cancellations, launches and other events that shift the business landscape. This makes his coverage useful to anyone tracking the health of specific studios or trying to understand how mobile game portfolios are being reshaped.
Interviews and insights with industry leaders
Mobilegamer.biz is positioned as a site specialising in exclusive news, interviews and insights for the mobile games business, and Neil’s work reflects that mandate. He builds coverage around conversations with executives, producers and other key figures, using interviews to illuminate how mobile games are conceived, funded, marketed and maintained. These pieces are less about personality and more about process: they explore how teams structure development, approach user acquisition and retention, and respond to platform changes or market shifts. The result is a body of work that gives readers a view into how decisions are made inside mobile-first companies.
Neil uses interviews and analysis to connect individual titles and studio moves back to broader trends in mobile gaming. He draws out practical details from industry figures - roadmaps, feature priorities, business model changes - and places them alongside news coverage so that readers see both what has happened and the thinking behind it. This emphasis on insight means his work often functions as a record of how the mobile games business is organised, rather than as surface-level commentary on game content.
Editorial perspective shaped by games media and platforms
Neil brings nearly two decades of experience in games and media to his current role, which informs both his choice of stories and his editorial tone.
He started his media career on the UK games industry publication MCV, then moved to a major publisher where he served as editor of Official Nintendo Magazine. He went on to create and launch the interactive iPad magazine iGamer and later became editor of Edge Online, giving him deep familiarity with both specialist consumer coverage and digital-first formats. This background shows in his work at Mobilegamer.biz, where he combines trade-style business reporting with an understanding of how players and platforms interact.
Neil also spent several years at Apple as an App Store games editor, where he was responsible for featuring decisions and editorial strategy for games. That platform-side experience gives him an insider’s grasp of how mobile titles are selected, presented and promoted in a major digital storefront.
It influences his reporting by keeping attention on discoverability, curation and the factors that determine whether a game reaches an audience. Since leaving Apple in late 2021, he has focused on Mobilegamer.biz, which he launched in March 2022 as a dedicated outlet for the mobile games business.
The site’s remit and his own background align closely: he writes about mobile games not just as entertainment products, but as businesses shaped by editorial systems, platform policies and industry structures.
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