Natalie Munro
Natalie Munro tracks the fast-moving edge of fashion, turning runway shows, street style and celebrity outfits into daily trend-led news for Who What Wear UK.
As the masthead’s News Writer, she focuses on identifying emerging micro-trends in denim, shoes, outerwear and colour, and pinpoints how fashion-forward dressers are already wearing them.
Her background spans editorial shoots and journalism for major fashion publications, and she now uses that experience to deliver clear, outfit-focused reporting grounded in concrete examples from cities, events and celebrity wardrobes.
Shoe and Denim Micro-Trends
Much of Munro’s output centres on the relationship between jeans or tailored trousers and the shoes that make them feel current, with entire features built around specific combinations and silhouettes.
Recent headlines include deep dives on the revived stovepipe jeans trend and the shoe styles that look best with it in 2026, as well as pieces that forecast which trainer trend chic dressers will wear for the rest of the year.
She consistently frames footwear coverage against what her audience already owns, writing stories such as the new-season heels fashion people are wearing instead of wedges and stilettos, or the divisive shoe trend that is proving cooler than leather and cosier than suede.
Her work also parses flat-shoe and cigarette-jeans pairings in detail, including research-led articles on the flat-shoe trends that look chicest with cigarette jeans and under-the-radar shoe styles that make cigarette trousers look their most polished.
Across these pieces, she narrows broad shoe categories down to specific heel shapes, colours and materials, positioning her coverage as a practical guide to micro-trend adoption rather than generic footwear reporting.
Celebrities as Trend Evidence
Munro regularly uses celebrity outfits as case studies to illustrate how trends move from the runway and fashion capitals into real-world styling.
She has analysed airport dressing via Kate Moss’s choice of impractical heeled boots with wide-leg trousers, and explored how Meryl Streep’s spring shoe colour choice signals a broader shift away from standard neutrals.
Her coverage of Kate Middleton ranges from wealth-quieting winter colour trends to the re-wear of a Gucci gown last seen several years earlier, using these moments to highlight long-term relevance and subtle updates within formalwear.
Other pieces focus on Zendaya’s swap from flip-flops to divisive heeled gladiator sandals, Victoria Beckham’s preference for pink heels with neutral dresses, and Jennifer Lawrence’s double-denim-and-blue-shoes outfits that challenge black as the default pairing for jeans.
She also returns to fashion-adjacent icons and It-girls, from Sienna Miller’s coat and jacket choices to Sarah Jessica Parker’s elegant shoe and midi-skirt combinations that nod to Carrie Bradshaw, treating each look as evidence for wider trends in colour, proportion and fabric.
City and Street-Style Reports
Munro frequently anchors her reporting in specific cities, using street-style observations to show how trends are taking shape on the ground in different fashion centres.
Her Paris coverage includes stories on anti–straight-leg jeans trends that make short jackets look best, as well as anti-jeans alternatives that It-girls pack for trips to the city, all framed around the combinations she keeps spotting there.
She extends this approach to Milan with pieces that catalogue five stylish autumn trends worn by the city’s best-dressed, and to New York with features on the coolest ways the local style set wears jeans with heels.
London appears in her work both as a street-style backdrop and as a weather reality, with articles on how London girls handle snow days in style and on the winter wardrobe staples suitable for freezing temperatures and snow.
Across these reports, she focuses on what people are actually wearing at a given moment - jeans cuts, trouser shapes, coat colours, shoe styles - turning city snapshots into clear, trend-led guidance for readers.
Runway, Red-Carpet and Social Coverage
Alongside street style, Munro covers runway and event dressing, documenting how high-profile moments crystallise trends.
She has produced live coverage from London Fashion Week, summarising shows, emerging trends and celebrity moments for a given season, and written minute-by-minute guides to major nights such as the Fashion Awards.
Her red-carpet articles include roundups of jaw-dropping looks from the Fashion Awards and best-look selections from the VMAs, with a focus on the specific dresses, shoe choices and colour combinations that stand out.
Earlier in her career, Munro worked on editorial shoots for fashion publications including British Vogue, Vogue Ukraine, AnOther Magazine and Elle UK, before moving into journalism roles for other lifestyle brands and eventually taking on the news role at Who What Wear UK.
In addition to her written work, she creates weekly content for the masthead’s TikTok and Instagram channels, extending her trend reporting into short-form visual formats that spotlight outfits, colour stories and accessories in real time.
4 more fashion journalists.
Adam Cheung
Adam Cheung is a style writer at British GQ with a specialist focus on sneakers, streetwear and menswear product coverage. He treats sneakers and streetwear as culture and design objects, writing about individual models, new silhouettes and the details that make them stand out. His work spans men’s style, watches and grooming, keeping attention on how people can wear and buy into emerging trends. He produces service-led shopping edits on shoes, bags and accessories, built around clear recommendations and concise reasoning. He covers brands and market trends with an emphasis on wearable takeaways for everyday style and occasion dressing. His British GQ features are republished across international GQ editions, and he runs Typed Hype, an Instazine dedicated to sneaker culture, extending his coverage across mainstream menswear, niche releases and culture-facing commentary.
Alexandra Fullerton
Alexandra Fullerton is a freelance stylist and fashion writer for The Telegraph, known for turning professional styling methods into simple, practical rules for dressing. She covers outfit formulas, wardrobe edits, seasonal dressing, tights, festive knitwear, high-street fashion, smart shopping and investment pieces. Her advice focuses on what to keep, what to buy and how to wear it in real life, rather than fashion news or abstract trends. She draws on a long career as a fashion director and editor at Stylist and Glamour, styling shoots and working with actors, musicians and presenters. She also styles commercial campaigns and individual clients. Fullerton writes fashion books, including guides to everyday dressing and Chanel bags, and runs the My3Words shopping concept based on her three-word method.
Alexandria Dale
Alexandria Dale specialises in turning celebrity style and emerging trends into affordable high street shopping guides. She is Digital Fashion Writer at Cosmopolitan UK, covering fashion news, trend analysis and product-led features. Her beat includes seasonal colours, fabrics, transitional dressing, polished looks on a budget, sustainable fashion and new brands. She finds high street alternatives to luxury pieces and identifies trends worth investing in, with a focus on fit, fabric, versatility and repeat wear. Her guides often centre on one trend or wardrobe staple, with specific buys under a clear price cap. Recent work includes Victoria Beckham-inspired burgundy leather midi skirts, Primark wide-leg trousers, M&S argyle jumpers and Primark home delivery. She has six years of fashion journalism experience across digital and print titles, including Glamour and Ok!, and reports with practical styling advice and product detail.
Alice Reynolds
Alice Reynolds is a writer and production journalist on The Independent’s IndyBest shopping desk who tests accessible supermarket and high-street products in real life. She focuses on fashion, beauty, food and fitness, reviewing supermarket food and drink, protein bars and creatine supplements, and high-street clothing and beauty launches. Her beat spans supermarket staples such as dark chocolate, pizzas, Easter eggs and Greek yoghurt, plus workout snacks and performance supplements, and value-led fashion like viral jackets, wrap skirts and beauty advent calendars. She runs comparative “best of” round-ups that weigh flavour, texture, thickness, quality, price and usefulness, using hands-on trials and taste tests. Her reporting is plain, practical and grounded in repeated supermarket and high-street testing, informed by interests in food, fitness and lifestyle shopping and earlier experience across travel and news formats.