Naomi Pike
Naomi Pike connects runway fashion, celebrity and royal style, and shoppable guides into a coherent, trend-led fashion narrative at ELLE UK. Her work focuses on translating high-fashion moments and culturally resonant outfits into clear, accessible direction on what to wear now.
Fashion Editing And Commissioning
Pike is the commissioning editor at ELLE UK, with a role that spans editing the front-of-book, overseeing runway fashion and cultural trend coverage, writing major features, and commissioning contributors. She shapes the fashion section’s mix of quick-hit service pieces, deeper cover stories, and well features, ensuring consistency of tone and point of view across the magazine’s fashion output. Her remit includes choosing and guiding writers for key fashion stories, which places her work at the intersection of editorial strategy and on-the-ground style reporting.
In addition to her print and digital responsibilities, she regularly chairs panels and reader events and interviews talent on camera, extending her fashion perspective into live and video formats.
Runway Coverage And Trend Reporting
Pike covers the major fashion weeks with highlight rundowns that organise collections into clear themes and takeaways, such as her Milan Fashion Week spring/summer 2026 “Runway Rundown” that distils the shows into key trends and standout looks. Her runway reporting emphasises how directional catwalk ideas translate into real-world wardrobes, linking designers’ seasonal narratives with practical styling notes. She also writes trend-led features that examine specific aesthetics on high-profile figures, such as a piece on how Daisy Edgar-Jones and Dakota Johnson approach sequins with a grittier, more grounded styling strategy.
Across this work, she returns to the idea that runway and red carpet style are most useful when broken down into wearable silhouettes, fabrics, and mood, rather than treated as distant spectacle.
Celebrity And Royal Style Spotlights
A significant strand of Pike’s coverage focuses on celebrity and royal outfits, treating them as case studies in contemporary style rather than simple paparazzi moments. She writes recurring “Celebrity Style” and similar columns that detail what notable figures wear, from Kate Moss trading her usual skinny jeans for a new denim silhouette to weekly roundups of what stars have been wearing. Royal fashion is a particular focus: she has broken down the Princess of Wales’ chocolate brown trench as the coat of the season and explained the sentiment behind a £145 chain necklace chosen for a return-to-work engagement, each time anchoring the analysis in exact products and styling cues. Her event-driven pieces, such as coverage of the best-dressed guests at Wimbledon, use high-visibility occasions to show how dress codes, trends and personality combine at major cultural fixtures.
She also profiles award winners and cultural figures like Dolly Alderton in ELLE Style Awards coverage, balancing conversation about career and personality with close attention to what they wear and why it resonates.
Shopping Guides And British Brands
Pike’s service journalism centres on detailed shopping guidance, especially around British labels and everyday wardrobe building. In her guide to “Best British Brands: 30 Brit Clothing Labels To Know In 2026,” she spotlights a broad range of local clothing names, from established houses to newer labels, positioning each within the wider fashion landscape and suggesting what they add to a reader’s wardrobe. She frequently focuses on specific products tied to high-profile wearers, such as the London shoe brand favoured by Kate and Meghan launching its first trainers collection, and explains how those items fit into current footwear trends and different price points.
Many of her celebrity and royal style stories include exact item IDs and shopping links, bridging aspirational imagery with concrete options for readers who want to replicate or riff on the look.
Panels, Awards And Talent Interviews
Beyond written pieces, Pike’s role includes hosting panels and reader events, reflecting her position as a public-facing voice on fashion and culture for the brand. She appears at ELLE awards and style-focused gatherings, where she interviews talent and moderates discussions that connect personal style to broader cultural themes. Her interviewing extends to high-profile entertainment and music figures for ELLE features, such as her conversation with Lisa in which she explores the artist’s own relationship to her music alongside visual identity and styling.
This strand of her work rounds out her profile as someone who not only analyses clothes on public figures but also draws out how those figures think about their image, performance, and place in contemporary culture.
Career Across Fashion Media
Pike began her career at British Vogue and has since written as a freelancer for major fashion and culture outlets including The Guardian, The Cut, American Vogue, The Daily Telegraph, Porter and The Sunday Times Style. This background gives her a broad view of how fashion is covered across different mastheads, from newspaper style desks to luxury magazines and digital-first platforms.
It informs a tone at ELLE UK that blends magazine-level polish with clear, service-led guidance, making her coverage both authoritative within the industry and usable for readers deciding what to wear.
4 more fashion journalists.
Adam Cheung
Adam Cheung is a style writer at British GQ with a specialist focus on sneakers, streetwear and menswear product coverage. He treats sneakers and streetwear as culture and design objects, writing about individual models, new silhouettes and the details that make them stand out. His work spans men’s style, watches and grooming, keeping attention on how people can wear and buy into emerging trends. He produces service-led shopping edits on shoes, bags and accessories, built around clear recommendations and concise reasoning. He covers brands and market trends with an emphasis on wearable takeaways for everyday style and occasion dressing. His British GQ features are republished across international GQ editions, and he runs Typed Hype, an Instazine dedicated to sneaker culture, extending his coverage across mainstream menswear, niche releases and culture-facing commentary.
Alexandra Fullerton
Alexandra Fullerton is a freelance stylist and fashion writer for The Telegraph, known for turning professional styling methods into simple, practical rules for dressing. She covers outfit formulas, wardrobe edits, seasonal dressing, tights, festive knitwear, high-street fashion, smart shopping and investment pieces. Her advice focuses on what to keep, what to buy and how to wear it in real life, rather than fashion news or abstract trends. She draws on a long career as a fashion director and editor at Stylist and Glamour, styling shoots and working with actors, musicians and presenters. She also styles commercial campaigns and individual clients. Fullerton writes fashion books, including guides to everyday dressing and Chanel bags, and runs the My3Words shopping concept based on her three-word method.
Alexandria Dale
Alexandria Dale specialises in turning celebrity style and emerging trends into affordable high street shopping guides. She is Digital Fashion Writer at Cosmopolitan UK, covering fashion news, trend analysis and product-led features. Her beat includes seasonal colours, fabrics, transitional dressing, polished looks on a budget, sustainable fashion and new brands. She finds high street alternatives to luxury pieces and identifies trends worth investing in, with a focus on fit, fabric, versatility and repeat wear. Her guides often centre on one trend or wardrobe staple, with specific buys under a clear price cap. Recent work includes Victoria Beckham-inspired burgundy leather midi skirts, Primark wide-leg trousers, M&S argyle jumpers and Primark home delivery. She has six years of fashion journalism experience across digital and print titles, including Glamour and Ok!, and reports with practical styling advice and product detail.
Alice Reynolds
Alice Reynolds is a writer and production journalist on The Independent’s IndyBest shopping desk who tests accessible supermarket and high-street products in real life. She focuses on fashion, beauty, food and fitness, reviewing supermarket food and drink, protein bars and creatine supplements, and high-street clothing and beauty launches. Her beat spans supermarket staples such as dark chocolate, pizzas, Easter eggs and Greek yoghurt, plus workout snacks and performance supplements, and value-led fashion like viral jackets, wrap skirts and beauty advent calendars. She runs comparative “best of” round-ups that weigh flavour, texture, thickness, quality, price and usefulness, using hands-on trials and taste tests. Her reporting is plain, practical and grounded in repeated supermarket and high-street testing, informed by interests in food, fitness and lifestyle shopping and earlier experience across travel and news formats.