Naomi Jamieson
Naomi Jamieson focuses on translating fragrance and beauty trends into clear, lived-in recommendations that sit naturally alongside fashion and everyday style. She covers beauty for Woman & Home, with a particular emphasis on perfume and nail looks that feel chic but attainable, supported by her own testing and a strong sense of value. Her work is grounded in detailed product reviews, seasonal guides and awards judging, giving her a broad view of what genuinely performs across scent, skincare, makeup and hair.
Fragrance reviews and scent-led features
Fragrance is the centre of Jamieson’s coverage, and she treats it as both a personal ritual and an extension of style.
Her pieces range from deep-dive reviews of launches, such as Chanel’s latest addition to the Coco Mademoiselle line, to roundups of destination-inspired summer perfumes tied to notes like fig, airy florals and soft musks. She regularly writes about cosy autumn blends, gourmand scents that “smell delicious,” and Parisian collections that match different moods, showing a command of olfactory families and how they wear across the day.
Her features often group fragrances by occasion or feeling - spring wedding days, sun-drenched holidays, knitted-sweater season - while explaining why specific compositions feel elegant, contemporary or dated. Price and accessibility are part of the brief: she highlights chic perfumes under a set budget, mini bottles that allow experimentation for less, and under-the-radar luxury houses that still sit in a reachable bracket. Throughout, she anchors recommendations in her own routine, describing how she tracks launches in her calendar, the scents she’s planning to wear for major events, and the blends she comes back to repeatedly.
Nail trends and seasonal manicures
Jamieson’s nail coverage mirrors her fragrance work in its focus on wearable trends and detail.
She writes about specific shades - chocolate browns for autumn, tomato reds and Santorini blues for summer, soft blushes and blue-reds for classic looks - always tying colour choices to seasons and outfits. Her pieces on “iced vanilla” nails, milky neutrals and beige manicures emphasise low-key, polished finishes that suit both short and long nails and move easily between occasions.
Pedicure stories focus on how to “dress up” toes with tonal, chic colours rather than novelty designs, keeping the aesthetic close to fashion-led styling.
She also covers practical upkeep, from expert advice on filing feet and maintaining soft heels to ideas for keeping manicure trends looking fresh beyond the first salon visit. Across nails and pedicures, she treats trends as a way to refine a personal look rather than chase overtly experimental styles, and her language stays focused on texture, undertone and how colours read in real life.
Skincare, hair and glow-focused routines
Beyond scent and nails, Jamieson writes service pieces on skincare and hair that address specific, everyday concerns. She tests products in demanding conditions - such as relying on a particular SPF oil during an outdoor wedding in high heat - and then reports on performance in terms of protection, comfort and finish. Her coverage of rich eye creams, hydrating ranges from brands like Laneige and glow-boosting highlighters centres on dry or flaky skin, explaining how textures sit under makeup and how they contribute to a “lustre” rather than a heavy sheen.
Foundation and base products appear in her work as part of a broader complexion routine, with attention paid to how formulas serve glowy preferences and drier skin types over time. She also writes about haircuts and styling, offering quick approaches for bobs, ways to make “outgrown” pixie lengths look deliberate, and techniques that favour flattering movement over intricate styling. Feet, hands and body care are treated with the same mindset: she highlights simple methods and targeted products that maintain salon-level results at home without turning routines into complex regimes.
Her tone stays practical and descriptive, with step-by-step guidance and clear explanations of why particular textures or formats earn a place in her own bathroom cabinet.
Shopping intelligence and awards judging
Jamieson’s role includes explicit shopping guidance, and she writes as both a consumer and an awards judge. She is part of Woman & Home’s annual skincare, hair and beauty awards, giving her regular access to new launches and established staples across categories.
That judging experience feeds into her features on team “empties,” collective recommendations and shared tips, where products are assessed on value, longevity and repeat use rather than short-term hype. Her shopping content spans price points: under-£20 French pharmacy finds, accessible French fragrance lines, mid-range body mists, and premium brands at retailers like Space NK that she deems “worth every penny.”
She often frames picks within tight budgets or specific briefs - perfume under a given price, minis for gifting, hardworking staples that travel well - so readers can match recommendations to realistic constraints. Earlier in her career she worked as a lifestyle news writer, using social platforms and celebrity coverage to track beauty buzzwords, fashion movements and must-have products; that experience now shows in her ability to filter trend cycles and highlight the launches likely to endure.
Across her body of work, Jamieson’s distinction lies in combining awards-level testing with personal, fashion-conscious storytelling, making beauty choices feel both aspirational and grounded.
4 more fashion journalists.
Adam Cheung
Adam Cheung is a style writer at British GQ with a specialist focus on sneakers, streetwear and menswear product coverage. He treats sneakers and streetwear as culture and design objects, writing about individual models, new silhouettes and the details that make them stand out. His work spans men’s style, watches and grooming, keeping attention on how people can wear and buy into emerging trends. He produces service-led shopping edits on shoes, bags and accessories, built around clear recommendations and concise reasoning. He covers brands and market trends with an emphasis on wearable takeaways for everyday style and occasion dressing. His British GQ features are republished across international GQ editions, and he runs Typed Hype, an Instazine dedicated to sneaker culture, extending his coverage across mainstream menswear, niche releases and culture-facing commentary.
Alexandra Fullerton
Alexandra Fullerton is a freelance stylist and fashion writer for The Telegraph, known for turning professional styling methods into simple, practical rules for dressing. She covers outfit formulas, wardrobe edits, seasonal dressing, tights, festive knitwear, high-street fashion, smart shopping and investment pieces. Her advice focuses on what to keep, what to buy and how to wear it in real life, rather than fashion news or abstract trends. She draws on a long career as a fashion director and editor at Stylist and Glamour, styling shoots and working with actors, musicians and presenters. She also styles commercial campaigns and individual clients. Fullerton writes fashion books, including guides to everyday dressing and Chanel bags, and runs the My3Words shopping concept based on her three-word method.
Alexandria Dale
Alexandria Dale specialises in turning celebrity style and emerging trends into affordable high street shopping guides. She is Digital Fashion Writer at Cosmopolitan UK, covering fashion news, trend analysis and product-led features. Her beat includes seasonal colours, fabrics, transitional dressing, polished looks on a budget, sustainable fashion and new brands. She finds high street alternatives to luxury pieces and identifies trends worth investing in, with a focus on fit, fabric, versatility and repeat wear. Her guides often centre on one trend or wardrobe staple, with specific buys under a clear price cap. Recent work includes Victoria Beckham-inspired burgundy leather midi skirts, Primark wide-leg trousers, M&S argyle jumpers and Primark home delivery. She has six years of fashion journalism experience across digital and print titles, including Glamour and Ok!, and reports with practical styling advice and product detail.
Alice Reynolds
Alice Reynolds is a writer and production journalist on The Independent’s IndyBest shopping desk who tests accessible supermarket and high-street products in real life. She focuses on fashion, beauty, food and fitness, reviewing supermarket food and drink, protein bars and creatine supplements, and high-street clothing and beauty launches. Her beat spans supermarket staples such as dark chocolate, pizzas, Easter eggs and Greek yoghurt, plus workout snacks and performance supplements, and value-led fashion like viral jackets, wrap skirts and beauty advent calendars. She runs comparative “best of” round-ups that weigh flavour, texture, thickness, quality, price and usefulness, using hands-on trials and taste tests. Her reporting is plain, practical and grounded in repeated supermarket and high-street testing, informed by interests in food, fitness and lifestyle shopping and earlier experience across travel and news formats.