Mimi Droeshout
Mimi Droeshout connects fashion week reporting, luxury brand storytelling, and beauty product curation under a single editorial vision at Savoir Flair. Her work tracks the movement of designers and houses across the major fashion capitals while keeping a tight focus on how collections, jewelry, and products land with a contemporary digital audience. She now leads the masthead’s editorial agenda while still writing and shaping pieces that range from runway dispatches to heritage features and beauty roundups.
Milan and Paris Fashion Week coverage
Droeshout’s bylines at Savoir Flair include regular reporting from Milan and Paris fashion weeks. In Milan, she has written “The Trashiest Show of Milan Fashion Week,” a concise two‑minute read that signals an interest in shows that push against polished convention. In Paris, she signs “Models Off-Duty at Paris Fashion Week,” another two‑minute read that shifts attention from the runway to the way models dress and carry themselves between shows. Her author page also associates her name with Paris Fashion Week coverage and a Spring 2026 collection by Julie Kegels, showing that she returns to the same circuit and designers over multiple seasons.
Across these pieces, her fashion week work combines show-focused articles with street and backstage angles, keeping to short, digitally friendly formats.
Cartier and high jewelry storytelling
Droeshout extends her fashion coverage into luxury jewelry, particularly the world of Cartier. She writes a retrospective on the Cartier Trinity ring as it marks its 100th anniversary, taking readers through a brief history of the design and its departure from the house’s traditional focus on precious stones.
In another project, she is credited in the editorial team behind “Untamed Glamour: Cartier Unveils Nature Sauvage Collection,” a feature built around the unveiling of a high jewelry collection and a full production with model, stylist, photographer, and beauty teams. This combination of a historical Trinity piece and a Nature Sauvage launch places her at the point where heritage, design storytelling, and fashion editorial meet.
Her work with Cartier content shows that she treats jewelry not as an accessory but as part of a broader luxury and fashion narrative.
Beauty product picks and category coverage
Droeshout contributes directly to the masthead’s beauty coverage as well as its fashion reporting.
In “Best of Beauty 2023: The Year's Top Makeup, Hair, and Skincare Products,” she appears as Fashion & Beauty Editor, offering a specific skincare recommendation in the form of the COSRX Advanced Snail 92 All-In-One Cream. That contribution anchors her in practical product selection, connecting the masthead’s editorial voice to concrete items readers can buy and use. Beyond individual picks, Savoir Flair describes her remit as managing fashion and beauty verticals across digital and social, which includes editorial features, styling pieces, gift guides, and trend stories. Together, those responsibilities and her presence in beauty roundups show that she operates across both the storytelling side of fashion and the more service-oriented side of beauty journalism.
Editorial direction and visual projects
Within the masthead, Droeshout has progressed from Fashion & Beauty Editor to Editorial Director, a role that widens her scope beyond fashion into culture, lifestyle, travel, and branded content. As Editorial Director, she oversees day-to-day editorial operations and works with Founder and Editor-in-Chief Haleh Nia on content strategy, team development, and major creative projects.
Her name appears in the credits for large-scale visual and branded editorials, including shoots such as the “Burberry Festival Collection on Brick Lane,” where she is listed as photographer in a full team that spans publishing, creative, and production roles. She is also part of the editorial and production lineup on campaigns like the Elyanna of Nazareth photoshoot and interview, where she is credited alongside the masthead’s senior editorial and creative staff.
These roles show that she not only writes and curates fashion and beauty content but also shapes and executes visual stories and campaigns that sit at the intersection of editorial and brand.
Across runway reports from Milan and Paris, Cartier features, beauty product lists, and multi-team shoots, Droeshout’s work is defined by its blend of concise digital coverage and structured, high-production storytelling. Her position at Savoir Flair gives her reach across the masthead’s fashion and beauty pages while placing her at the center of its broader editorial and branded projects.
4 more fashion journalists.
Adam Cheung
Adam Cheung is a style writer at British GQ with a specialist focus on sneakers, streetwear and menswear product coverage. He treats sneakers and streetwear as culture and design objects, writing about individual models, new silhouettes and the details that make them stand out. His work spans men’s style, watches and grooming, keeping attention on how people can wear and buy into emerging trends. He produces service-led shopping edits on shoes, bags and accessories, built around clear recommendations and concise reasoning. He covers brands and market trends with an emphasis on wearable takeaways for everyday style and occasion dressing. His British GQ features are republished across international GQ editions, and he runs Typed Hype, an Instazine dedicated to sneaker culture, extending his coverage across mainstream menswear, niche releases and culture-facing commentary.
Alexandra Fullerton
Alexandra Fullerton is a freelance stylist and fashion writer for The Telegraph, known for turning professional styling methods into simple, practical rules for dressing. She covers outfit formulas, wardrobe edits, seasonal dressing, tights, festive knitwear, high-street fashion, smart shopping and investment pieces. Her advice focuses on what to keep, what to buy and how to wear it in real life, rather than fashion news or abstract trends. She draws on a long career as a fashion director and editor at Stylist and Glamour, styling shoots and working with actors, musicians and presenters. She also styles commercial campaigns and individual clients. Fullerton writes fashion books, including guides to everyday dressing and Chanel bags, and runs the My3Words shopping concept based on her three-word method.
Alexandria Dale
Alexandria Dale specialises in turning celebrity style and emerging trends into affordable high street shopping guides. She is Digital Fashion Writer at Cosmopolitan UK, covering fashion news, trend analysis and product-led features. Her beat includes seasonal colours, fabrics, transitional dressing, polished looks on a budget, sustainable fashion and new brands. She finds high street alternatives to luxury pieces and identifies trends worth investing in, with a focus on fit, fabric, versatility and repeat wear. Her guides often centre on one trend or wardrobe staple, with specific buys under a clear price cap. Recent work includes Victoria Beckham-inspired burgundy leather midi skirts, Primark wide-leg trousers, M&S argyle jumpers and Primark home delivery. She has six years of fashion journalism experience across digital and print titles, including Glamour and Ok!, and reports with practical styling advice and product detail.
Alice Reynolds
Alice Reynolds is a writer and production journalist on The Independent’s IndyBest shopping desk who tests accessible supermarket and high-street products in real life. She focuses on fashion, beauty, food and fitness, reviewing supermarket food and drink, protein bars and creatine supplements, and high-street clothing and beauty launches. Her beat spans supermarket staples such as dark chocolate, pizzas, Easter eggs and Greek yoghurt, plus workout snacks and performance supplements, and value-led fashion like viral jackets, wrap skirts and beauty advent calendars. She runs comparative “best of” round-ups that weigh flavour, texture, thickness, quality, price and usefulness, using hands-on trials and taste tests. Her reporting is plain, practical and grounded in repeated supermarket and high-street testing, informed by interests in food, fitness and lifestyle shopping and earlier experience across travel and news formats.