Melanie Wilkinson
Melanie Wilkinson is a fashion stylist and editor who works as styling editor at the Guardian, with a brief that centres on shopping-led coverage and practical outfit building. Her pieces focus on how to wear specific garments in everyday life, using clear combinations, brands and price points rather than abstract trend talk. She writes in a straight, service tone that keeps attention on what to buy and how to put it together.
Shopping and styling columns
Her fashion coverage is built around styling guides that start from a single item and show how to make it work in a full look. In her crop shop feature on culottes, she treats the trouser shape as the anchor and then pairs it with tops, outerwear and footwear that make the proportions feel balanced and wearable. The advice is practical rather than theoretical, with outfit suggestions that can be followed as-is or adapted.
She uses the structure of the column to take readers from the idea of a garment through to the details of cuts, colours and fabrics that make it easier to wear.
Across her work she stays close to the mechanics of getting dressed: which silhouettes work together, which pieces are doing the heavy lifting in an outfit, and where a statement item needs something simpler around it.
The emphasis is on solving real wardrobe questions, such as how to style a tricky piece or update a familiar shape, rather than on celebrity looks or designer show coverage. Her copy is uncluttered, with short descriptions that explain why each item has been chosen and how it contributes to the overall look.
High-street brands and price points
Wilkinson’s styling columns lean heavily on accessible brands and clearly marked prices. Outfit credits feature high-street names such as Gap and Arket, with each item described alongside its cost.
This keeps the reader’s attention on what can realistically be bought and worn, and it positions her work at the intersection of editorial fashion and shopping advice. The price transparency also allows the reader to see how a whole look adds up, rather than treating each piece in isolation.
Her selections mix straightforward wardrobe staples with pieces that add shape or texture, but they stay within the frame of everyday dressing rather than luxury fantasy. By grounding each recommendation in a known retailer and a specific price, she makes it easy for readers to move from reading the column to making a purchase.
The brands she features sit in the mainstream fashion market, which keeps the column aligned with readers who are updating their wardrobe rather than overhauling it.
Styling and editorial background
Wilkinson brings a long-standing styling background into her fashion coverage at the Guardian. Her professional profile describes her as an innovative, confident stylist and editor with expertise in producing engaging editorial, commercial and digital content. She has worked as a stylist and fashion editor in both freelance and staff capacities, giving her experience of working to a publication’s tone while also responding to commercial briefs. Earlier roles as a shopping editor and fashion writer at magazines and newspapers underpin her focus on product, price and usability.
This mix of editorial and commercial work shapes the way she approaches fashion stories. She writes as someone used to building looks for shoots and campaigns, but translates that eye into direct guidance for readers who are shopping for themselves. Her background in shopping pages means she is comfortable structuring content around specific items and categories, and her styling experience helps her explain how those items sit on the body and work together in combinations. The result is coverage that is grounded in the realities of fashion retail while still meeting the needs of a newspaper’s style section.
4 more fashion journalists.
Adam Cheung
Adam Cheung is a style writer at British GQ with a specialist focus on sneakers, streetwear and menswear product coverage. He treats sneakers and streetwear as culture and design objects, writing about individual models, new silhouettes and the details that make them stand out. His work spans men’s style, watches and grooming, keeping attention on how people can wear and buy into emerging trends. He produces service-led shopping edits on shoes, bags and accessories, built around clear recommendations and concise reasoning. He covers brands and market trends with an emphasis on wearable takeaways for everyday style and occasion dressing. His British GQ features are republished across international GQ editions, and he runs Typed Hype, an Instazine dedicated to sneaker culture, extending his coverage across mainstream menswear, niche releases and culture-facing commentary.
Alexandra Fullerton
Alexandra Fullerton is a freelance stylist and fashion writer for The Telegraph, known for turning professional styling methods into simple, practical rules for dressing. She covers outfit formulas, wardrobe edits, seasonal dressing, tights, festive knitwear, high-street fashion, smart shopping and investment pieces. Her advice focuses on what to keep, what to buy and how to wear it in real life, rather than fashion news or abstract trends. She draws on a long career as a fashion director and editor at Stylist and Glamour, styling shoots and working with actors, musicians and presenters. She also styles commercial campaigns and individual clients. Fullerton writes fashion books, including guides to everyday dressing and Chanel bags, and runs the My3Words shopping concept based on her three-word method.
Alexandria Dale
Alexandria Dale specialises in turning celebrity style and emerging trends into affordable high street shopping guides. She is Digital Fashion Writer at Cosmopolitan UK, covering fashion news, trend analysis and product-led features. Her beat includes seasonal colours, fabrics, transitional dressing, polished looks on a budget, sustainable fashion and new brands. She finds high street alternatives to luxury pieces and identifies trends worth investing in, with a focus on fit, fabric, versatility and repeat wear. Her guides often centre on one trend or wardrobe staple, with specific buys under a clear price cap. Recent work includes Victoria Beckham-inspired burgundy leather midi skirts, Primark wide-leg trousers, M&S argyle jumpers and Primark home delivery. She has six years of fashion journalism experience across digital and print titles, including Glamour and Ok!, and reports with practical styling advice and product detail.
Alice Reynolds
Alice Reynolds is a writer and production journalist on The Independent’s IndyBest shopping desk who tests accessible supermarket and high-street products in real life. She focuses on fashion, beauty, food and fitness, reviewing supermarket food and drink, protein bars and creatine supplements, and high-street clothing and beauty launches. Her beat spans supermarket staples such as dark chocolate, pizzas, Easter eggs and Greek yoghurt, plus workout snacks and performance supplements, and value-led fashion like viral jackets, wrap skirts and beauty advent calendars. She runs comparative “best of” round-ups that weigh flavour, texture, thickness, quality, price and usefulness, using hands-on trials and taste tests. Her reporting is plain, practical and grounded in repeated supermarket and high-street testing, informed by interests in food, fitness and lifestyle shopping and earlier experience across travel and news formats.