Matt Broughton

Matt Broughton is editor of MCV/DEVELOP, where he focuses on clear, concise coverage of the business, people and products that shape the games industry. He brings more than three decades of experience in games media and public relations to a news agenda built around industry announcements, commercial milestones and senior moves. His work is distinguished by a tight focus on what a development, deal or appointment means for the companies and careers involved, rather than on game critique or consumer-facing coverage.

Industry news on deals, launches and milestones

A large part of Broughton’s recent output sits under the “Industry news” banner, where he reports on deals, launches and performance milestones in the games business. He covers sales landmarks for major releases, including pieces on 007 First Light reaching 1.5 million units sold in its first 24 hours and Kingdom Come: Deliverance II surpassing 6 million copies worldwide, giving readers quick, headline numbers alongside the publishers and studios behind them. His reporting on Ludo.ai’s API and MCP beta launch places new tools for AI game asset creation within developer workflows, signalling how technology offerings plug into day-to-day production rather than treating them as abstract innovations. Across these articles, he keeps to a tight announcement format: the key figure or launch, the companies involved, and the business context that makes the update noteworthy.

People moves and recognition in the games business

Broughton’s industry news coverage also tracks senior appointments and leadership changes, particularly in communications and studio management. He has written on Jonnie Bryant’s move to Team17 as communications director after a long stint in public relations at a major publisher, framing the story around how the hire supports an expanding marketing team at the independent games company.

Another regular subject is executive movement from large game firms into new ventures, such as former Epic Games leader Ben Board joining CodeDev Group as CEO of performance specialist The Performance Guys, which he presents in terms of how experience at a global studio carries into a more focused optimisation business. Alongside these moves, he covers honours and recognition, including an industry news piece on Amiqus business manager Liz Prince being recognised with an MBE, which fits into his broader interest in how individual careers and contributions are acknowledged within the sector.

Taken together, these stories show a consistent attention to who is making decisions in games companies, where they are moving, and how those shifts affect the wider business.

Editorial leadership and issue coverage

As editor, Broughton also writes about MCV/DEVELOP itself, introducing issues and setting out the mix of coverage. In his piece announcing issue #1007, he presents the magazine as a package that spans business news, consoles, development, esports, events, influence, media and PR, mobile, PC, people, publishing, retail and VR and AR, reflecting his remit across the full commercial and creative ecosystem. This kind of editorial note is less about opinion and more about mapping the terrain: which platforms and segments are in focus, which parts of the industry are being examined, and how the publication is structuring its attention in a given cycle. His role as editor means he is responsible not only for individual news items but also for shaping how different beats interlock - development, distribution, marketing, and careers - within the masthead’s broader view of the games business.

Long background in games media and PR

MCV/DEVELOP describes Broughton as a games industry veteran, and his biography underlines why. He started working in the games industry in 1992 as a writer for EMAP Images, contributing to magazines such as The One for Amiga, C&VG and PC Review, as well as other gaming titles. He later moved into PR roles within the games sector, giving him direct experience on the communications side of the business as well as in editorial. That mix of newsroom and PR work informs his current approach: he understands how announcements are crafted, which details matter to companies, and how to strip those down into straightforward copy that serves a trade readership. The result is coverage that treats press releases and corporate statements as raw material, highlighting the business and career implications while keeping the language spare and factual.