Mariam Qayum
Mariam Qayum is an editorial assistant and writer at SheFinds, focusing on the intersection of celebrity style, beauty, and everyday health and wellness advice. Her through-line is translating high-visibility pop culture moments and expert guidance into practical, list-driven service stories for readers who care about how they look and feel. Alongside her work at SheFinds, she contributes fashion coverage to Yahoo News Singapore, including a piece on Michelle Obama’s chic all-white outfit during an episode of the “IMO” podcast.
Celebrity Style, Red Carpet And Online Reaction
Qayum’s celebrity coverage centers on the visual details of what public figures wear and the reactions those choices provoke, rather than on industry news or insider gossip. Her SheFinds archive features fashion-focused pieces on figures like Kendall Jenner, including a story about Jenner stealing the spotlight in an ivory corset under a draped dress at a L’Oréal “Express Your Worth” show. She writes on Khloé Kardashian’s unfiltered selfie and the way it changed how fans perceived her face, treating the image as both a style moment and a commentary on beauty standards.
She extends this approach to music and film celebrities, highlighting Dua Lipa’s shirt made from 740 vintage buttons as an example of playful, highly specific styling that invites strong fan reactions. Coverage of Jennifer Aniston similarly focuses on cut, fabric and silhouette, such as a thin-strapped black dress that showcases her toned back in a social media photo dump.
Qayum also tracks more contentious fashion and appearance stories, including Ivanka Trump facing criticism over her teenage daughter’s evening dress at a formal state dinner, anchoring the piece in the clash between occasion, age and gown choice.
Her celebrity beat is not limited to clothing; she brings in procedure and technology when they intersect with appearance and public events. One article examines a controversial rib-remodeling procedure with expert warnings about intentionally changing the architecture of the ribcage, framing it as part of a broader conversation on extreme body modification. Another covers “terrifying” robots walking a runway at Milan Fashion Week, documenting how audiences respond when fashion, technology and spectacle collide.
This same lens - what people wear or see on stage, and how the public responds - runs through her Michelle Obama fashion piece for Yahoo News Singapore, which treats the all-white look on the “IMO” podcast as a discrete style moment within a media appearance.
Beauty, Skincare And Ageing Concerns
Qayum’s beauty coverage is grounded in expert commentary and built around concrete problems such as wrinkles, irritation and thinning skin. In a sunscreen-focused story, she interviews a dermatologist about whether sunscreen can help with wrinkles and reverse visible signs of skin aging, emphasizing pairing SPF with hats, sunglasses, protective clothing and shade. She reinforces the practical component by stressing reapplication every two hours when outdoors, sweating or in water, turning a broad anti-aging topic into a specific routine readers can follow.
She frequently structures her beauty pieces around common mistakes, using specialists to diagnose what readers might be doing wrong. One article lays out eight irritating skincare mistakes that could be harming the skin, positioning the expert voices as a checklist for avoiding unnecessary damage. Another focuses on the number one eye cream mistake to avoid over 40 if the goal is to protect thinning skin, directly linking age-related changes to product choice and application. In a story on nutrient-rich foods to combat hair loss, she works with a doctor to identify six important foods, again framing advice as a concise list of actions for readers worried about shedding or scalp health.
Health, Fitness And Everyday Habits
Beyond appearance, Qayum covers health and fitness topics that tie closely to energy, longevity and body composition.
Her fitness reporting includes a piece where a coach explains why readers are still not losing belly fat despite cardio, shifting the focus from effort to strategy by outlining what needs to change in training. Another story has trainers warning that three popular workouts could be risky for people over 50, situating age as a key variable in choosing safe exercise.
She takes a similar list-based approach to everyday habit stories. In one article, doctors share the best daily habits for more energy, emphasizing factors such as high-quality sleep and nutrition in a way that links basic routines to how people feel during the day.
A long-life service piece presents four “simple” habits to support a longer, healthier life, tying longevity to accessible behavioral changes rather than complex regimens. Brain health is addressed through a feature on 11 healthy fats that are “great” for the brain and won’t derail wellness goals, balancing nutritional nuance with reassurance on maintaining a broader diet.
Her coverage of eight unexpected supplements that may be ruining gut health continues this theme, warning readers that products marketed as beneficial can have surprising downsides when not used thoughtfully.
Food Trends And Consumer Experiences
Qayum’s food reporting mixes wellness guidance with consumer sentiment, often highlighting what customers actually say about products and experiences. She writes about disappointing Trader Joe’s items, drawing on customer reactions to identify nine products that did not meet expectations, and presenting the list as a practical caution for shoppers.
In another piece, she covers a McDonald’s customer sharing a photo of a “gross” burger with mold, chronicling the way people online respond and treating the incident as a point of concern around food quality.
Even when food is framed positively - such as healthy fats for brain support or nutrient-dense items to combat hair loss - her stories remain anchored in what readers can choose at the grocery store and how those choices will feel day to day. Across these pieces, she combines visual detail, expert sources and direct quotes from consumers to characterize how products land in the real world. Taken together, her work at SheFinds and in fashion coverage for Yahoo News Singapore positions her as a journalist whose beat sits where celebrity style, beauty, and practical health habits meet, delivered through straightforward, tip-driven stories.
4 more fashion journalists.
Aaron Royce
Aaron Royce turns runway moments and celebrity event dressing into clear, wearable stories that show readers how trends move from the red carpet to real life. He is a fashion news writer at The Zoe Report, where he covers fashion, trends, celebrity style, and related news across the site. He also works in a fashion news editing role at The Daily Front Row, extending his reporting into the industry’s front row and party circuit. As a contributing and freelance journalist, he writes for fashion and lifestyle magazines including People, InStyle, Marie Claire, and other outlets, with a focus on shopping, beauty, and culture. His reporting centers on fashion’s visual language, celebrity influence, and shoppable outcomes across fashion, beauty, fragrance, jewelry, skincare, menswear, wellness, accessories, shoes, pop culture, and celebrity news.
Abigail Connolly
Abigail Connolly stands out for covering celebrity culture and fashion as a visual story about outfits, images, and online reaction. She writes for Yahoo and SheFinds, where she covers celebrity news, fashion, and related lifestyle topics. Her beat focuses on stars, royals, and political figures, with stories on red carpet looks, runway trends, state-visit wardrobes, and social media posts that shape public image. She has written about Oprah Winfrey’s all-white Cannes look, Paris Fashion Week fur, Anya Taylor-Joy’s Dior dress, Melania Trump’s style, and royal figures such as Queen Camilla and Prince William. Her reporting is short, tightly focused, and descriptive, using fan comments, captions, and sourced claims to show how a single look or post drives conversation online.
Aemilia Madden
Aemilia Madden writes about how people actually live in their clothes, blending disciplined wardrobe editing with specific shopping recommendations and a clear point of view on taste and restraint. A fashion and lifestyle journalist, former senior fashion writer at Vogue, and now a freelance writer, editor, and consultant, she focuses on service-driven fashion and lifestyle stories grounded in personal testing, long-term wear, and real scenarios. Her work connects shopping lists, trend coverage, and essays into a focus on more intentional choices about what to buy and how to wear it. She reports through first-person experiments, practical shopping guides, sale roundups, and trend explainers, and her portfolio spans Vogue, Harper’s Bazaar, Elle, T Magazine, The Cut, The Wall Street Journal, and her newsletter Taeste Bud, where she extends her interest in archival references, obsessions, and inside-the-closet cleanses.
Air Mail
Batsheva Hay writes fashion and culture pieces for Air Mail with the sensibility of a working designer rather than a conventional style reporter. She is the founder of the cult label Batsheva, known for prairie dresses and vintage-inflected, modest silhouettes that rethink traditions of feminine dress. At Air Mail she sits inside style and lifestyle coverage, writing about fashion and shopping from the point of view of someone who designs the kinds of clothes she describes. Her background as a former lawyer shapes a structured, argumentative way of taking apart dress codes and conventions. She focuses on vintage clothing, modesty, subversion, and how old styles gain new meaning. In guides such as her Upper West Side piece, she treats locations as mood boards and supporting characters, using sensory detail and lived-in references to map the cultural influences behind her clothes and the world her label inhabits.