Lucy Maguire
Lucy Maguire is features director at Vogue Business, specialising in fashion industry coverage that connects runway calendars, creative leadership and emerging brands with consumer behaviour and digital culture. Her work focuses on fashion industry moves, international fashion weeks, trends and consumer behaviour, often framed through service-led formats such as cheat sheets, takeaway pieces and in-depth reports. She combines trend forecasting with reporting on youth culture, digital strategies and the creator economy, and leads the Vogue Business Next-Gen Edit spotlighting emerging fashion and beauty startups.
Fashion weeks, menswear calendars and creative shifts
Maguire has a consistent focus on fashion weeks and trade shows, particularly the menswear calendar and its shifting dynamics.
She covers Pitti Uomo and Milan Fashion Week Men’s in both preview and analytical formats, producing a “Cheat Sheet” that lays out guest designers, key shows and schedule structure, and a separate “5 Key Takeaways” piece that distils what the season meant for the menswear market. In these stories she reports on exhibitor numbers, international brand mix and thematic installations at Pitti Uomo, as well as runway and presentation counts and notable debuts during Milan Fashion Week Men’s. Her Milan Fashion Week Cheat Sheet for Spring/Summer 2027 extends this calendar view to the broader week, combining show and presentation line-ups with highlights such as visiting designers and city-wide events.
Beyond schedules, she writes quick-reaction features on creative milestones, including first impressions of Drew Henry’s Courrèges and Loris Messina and Simone Rizzo’s debut at Moschino, which capture how new creative directions land with industry observers. This combination of calendar reporting, trade show detail and creative-debut analysis distinguishes her fashion week coverage from straightforward show reports.
Consumer behaviour, sizing and market reports
A second strand of Maguire’s work focuses on how consumers interact with fashion, with particular attention to fit, sizing and purchasing behaviour.
In “Sizing is stopping consumers from shopping. Here’s what brands need to know”, co-written with a colleague, she examines how inconsistent sizing deters purchases and sets out what brands must address to unlock demand. She follows this with the Vogue Business Fall/Winter 2026 Size Inclusivity Report, a data-led piece that assesses how labels are improving or lagging in size ranges, positioning the findings as both a consumer and competitive landscape issue.
Her article on fashion sourcers, “Cash-Rich, Time-Poor? Fashion Sourcers Are Luxury’s New Secret Weapon”, looks at a growing niche of professionals who source items for affluent clients, tying this service model to evolving luxury shopping habits. At Shanghai Fashion Week, she identifies four Chinese consumer trends through interviews with established brands, showing how local preferences and behaviours influence product and marketing strategies.
Earlier work such as “How the Depop generation thinks” explores youth resale culture and the mindset of digital-native shoppers. Across these pieces, Maguire uses reporting, interviews and data to translate consumer pain points, emerging behaviours and regional trends into concrete implications for fashion and luxury businesses.
Youth culture, digital platforms and the creator economy
Maguire’s beat extends into youth culture and the digital ecosystems that shape fashion trends. She covers youth-oriented resale and community platforms in “How the Depop generation thinks”, examining how a new generation approaches fashion, value and self-expression.
Her Vogue Business TikTok Trend Tracker focuses on the platform’s influence on fashion, cataloguing emerging aesthetics and viral moments that brands need to follow. In “Will AI Kill the Creator Economy?”, she looks at how artificial intelligence tools intersect with creator-led fashion content, raising questions about the future of digital creators and their relationships with brands.
These pieces sit alongside her broader brief on digital strategies and youth culture, as described in her editorial role, and show a sustained interest in how social platforms and technology reshape trend formation and brand communication. This digital and youth-culture lens gives her industry reporting a forward-looking character that goes beyond traditional runway and retail coverage.
Emerging brands, industry figures and careers
Through the Vogue Business Next-Gen Edit, Maguire leads coverage of emerging brands and startups across fashion and beauty, positioning early-stage businesses within wider market and cultural shifts. She profiles industry figures such as David Siwicki in “The World According to David Siwicki”, using long-form interviews to explore how key players think about fashion, culture and strategy.
Her reaction pieces to new creative directors and designer debuts at houses like Courrèges and Moschino focus on how these appointments reset brand narratives and aesthetic direction.
Her features director role involves writing and commissioning stories across all verticals at Vogue Business, ensuring that movements in design, retail, technology and consumer behaviour are covered with a cohesive editorial perspective. Beyond published articles, she also moderates and fronts career-focused events such as “What You Missed at the Building a Career in Fashion Event”, where she discusses pathways into the industry in conversation with colleagues.
Taken together, her work on emerging labels, influential executives and career development underscores a broader interest in the next generation of fashion talent and the structures that support it.
4 more fashion journalists.
Adam Cheung
Adam Cheung is a style writer at British GQ with a specialist focus on sneakers, streetwear and menswear product coverage. He treats sneakers and streetwear as culture and design objects, writing about individual models, new silhouettes and the details that make them stand out. His work spans men’s style, watches and grooming, keeping attention on how people can wear and buy into emerging trends. He produces service-led shopping edits on shoes, bags and accessories, built around clear recommendations and concise reasoning. He covers brands and market trends with an emphasis on wearable takeaways for everyday style and occasion dressing. His British GQ features are republished across international GQ editions, and he runs Typed Hype, an Instazine dedicated to sneaker culture, extending his coverage across mainstream menswear, niche releases and culture-facing commentary.
Alexandra Fullerton
Alexandra Fullerton is a freelance stylist and fashion writer for The Telegraph, known for turning professional styling methods into simple, practical rules for dressing. She covers outfit formulas, wardrobe edits, seasonal dressing, tights, festive knitwear, high-street fashion, smart shopping and investment pieces. Her advice focuses on what to keep, what to buy and how to wear it in real life, rather than fashion news or abstract trends. She draws on a long career as a fashion director and editor at Stylist and Glamour, styling shoots and working with actors, musicians and presenters. She also styles commercial campaigns and individual clients. Fullerton writes fashion books, including guides to everyday dressing and Chanel bags, and runs the My3Words shopping concept based on her three-word method.
Alexandria Dale
Alexandria Dale specialises in turning celebrity style and emerging trends into affordable high street shopping guides. She is Digital Fashion Writer at Cosmopolitan UK, covering fashion news, trend analysis and product-led features. Her beat includes seasonal colours, fabrics, transitional dressing, polished looks on a budget, sustainable fashion and new brands. She finds high street alternatives to luxury pieces and identifies trends worth investing in, with a focus on fit, fabric, versatility and repeat wear. Her guides often centre on one trend or wardrobe staple, with specific buys under a clear price cap. Recent work includes Victoria Beckham-inspired burgundy leather midi skirts, Primark wide-leg trousers, M&S argyle jumpers and Primark home delivery. She has six years of fashion journalism experience across digital and print titles, including Glamour and Ok!, and reports with practical styling advice and product detail.
Alice Reynolds
Alice Reynolds is a writer and production journalist on The Independent’s IndyBest shopping desk who tests accessible supermarket and high-street products in real life. She focuses on fashion, beauty, food and fitness, reviewing supermarket food and drink, protein bars and creatine supplements, and high-street clothing and beauty launches. Her beat spans supermarket staples such as dark chocolate, pizzas, Easter eggs and Greek yoghurt, plus workout snacks and performance supplements, and value-led fashion like viral jackets, wrap skirts and beauty advent calendars. She runs comparative “best of” round-ups that weigh flavour, texture, thickness, quality, price and usefulness, using hands-on trials and taste tests. Her reporting is plain, practical and grounded in repeated supermarket and high-street testing, informed by interests in food, fitness and lifestyle shopping and earlier experience across travel and news formats.