Lucy Addicott
Lucy Addicott focuses on practical fashion, beauty and lifestyle buys that make everyday routines feel more polished without overspending. As a Lifestyle Writer at The Mirror, she covers shopping content across fashion, beauty and interiors, with a particular emphasis on new product launches, money-saving deals and celebrity-inspired looks. She is a Lifestyle Shopping Writer across Reach titles including the Mirror, Daily Star and Express, bringing a consistent tried-and-tested, value-conscious lens to everything from clothing and accessories to skincare and home comforts.
Her background is rooted in consumer fashion and beauty journalism, with seven years’ experience as a beauty writer. Before joining The Mirror in 2023, she worked as a Fashion & Beauty Writer at magazines including heat, Closer and Bella, and held roles at other popular weekly titles where she covered celebrity and style content. She has also worked as a digital commerce writer for Hitched, producing shopping stories that guide couples and guests through wedding-related purchases.
M&S autumn jackets and tried-and-tested boots
Much of Addicott’s fashion coverage is built around items she has personally worn and evaluated, rather than abstract trend pieces. She heads into high street stores such as Marks & Spencer to try on seasonal collections, selecting autumn jackets that balance warmth, style and price and sharing clear verdicts and wish-list picks.
Her coverage of winter footwear, including waterproof walking boots from brands like Karrimor, is grounded in long-term use, with detail on comfort over hours of walking, durability across seasons and performance in wet, cold conditions.
She gives equal attention to loungewear and casual pieces, testing Oodie’s hoodies and joggers as “airport attire” by wearing them for work, walks and travel and reporting on fit, fabric and practicality. In high street fashion stories such as polka dot capri trousers that “smooth everything out” for £32, she highlights flattering cuts, confidence-boosting fits and accessible price points.
From Toy Story-themed Crocs to crease-proof Roman tops and trousers designed to stay cool in hot weather, her wardrobe content centres on everyday wearability as much as aesthetics.
Beauty advent calendars and high-value sets
Beauty and skincare shopping features form a major strand of her work, often anchored in detailed unboxings of high-value advent calendars and sets. She dives into prestige calendars such as Avant Skincare’s beauty advent calendar worth over £1,000, assessing why it sells out each year and how the contents justify the spend for regular beauty users.
Similar coverage of Cult Beauty’s advent calendar breaks down the difference between retail value and ticket price, helping readers decide if a £250 calendar packed with popular products represents genuine savings. She unboxes brand-specific calendars such as OPI’s nail polish collection and explains how quickly at-home manicures can be achieved from the mix of shades and tools inside. Individual products receive the same practical treatment: a Laura Mercier concealer palette hailed as a “best buy ever” for its ability to camouflage imperfections; LED masks discounted by over £200 and bundled with free gifts; and skincare duos that leave mature skin “younger” and “glowing” using affordable formulations.
Her fragrance coverage includes testing Katy Perry’s “captivating” perfume, highlighting its empowering feel and price reductions, and exploring a £25 perfume set positioned as a cost-effective way to identify a new signature scent while saving hundreds of pounds.
Celebrity-inspired jewellery and accessories
Addicott often uses celebrity style as a starting point for accessible shopping guides, especially in jewellery and accessories. She dissects Claudia Winkleman’s “faithful accessory collection”, spotlighting the presenter’s chunky gold rings from brands such as Edge of Ember and Missoma and explaining where fashion fans can buy the same pieces to mirror her Traitors outfits. Royal style features prominently in her work: she highlights Princess Kate’s Monica Vinader earrings as ideal for Christmas gifting, reviewing the design and suggesting how they fit into wider jewellery collections.
High street royal fashion finds, including pieces inspired by the wardrobes of senior royals, are positioned as ways to channel that look at more accessible prices. She profiles Olivia Attwood’s personalised raffia bag for holidays, unpacking why a specific style or customisation feels practical and aspirational at the same time.
Across these stories, the emphasis is on translating celebrity styling into concrete shopping options, with clear brand, product and price details rather than general trend commentary.
Sleep sprays, blankets and seasonal home comforts
Alongside fashion and beauty, Addicott covers home and lifestyle products that address seasonal needs, always with a focus on cost per use and everyday utility.
In sleep-related pieces, she compares different sleep sprays, ultimately endorsing an 11p-per-night mist that helped her fall asleep quickly and became a staple in her bedtime routine. Energy-conscious comfort is another recurring theme: she writes about self-heating blankets from brands like Silentnight that keep her warm “for free” as price caps rise, describing how they fit into winter coping strategies. Her coverage of compact desk fans looks at how home workers cope with forecast heatwaves, weighing noise, cooling power and value against rising temperatures.
School uniform shopping guides focus on non-crease shirts and multipacks that stand up to daily wear while benefiting from promotions such as 20% discounts. Seasonal gift and countdown content leans heavily on advent calendars beyond beauty, including mystery jewellery calendars that guarantee higher-value contents than the purchase price, and she explains how such deals work in practice.
Across these lifestyle stories, she connects products to specific moments - heatwaves, winter energy costs, festive gifting - while spelling out savings, comfort gains and real-world performance.
Taken together, Addicott’s work offers a clear through-line: she tests and explains fashion, beauty and lifestyle products in detail, foregrounding fit, feel and function alongside discounts and value calculations. Her pieces consistently combine first-person experience with precise product information, making her coverage distinct from generic trend writing and closely aligned with readers’ everyday shopping decisions.
4 more fashion journalists.
Adam Cheung
Adam Cheung is a style writer at British GQ with a specialist focus on sneakers, streetwear and menswear product coverage. He treats sneakers and streetwear as culture and design objects, writing about individual models, new silhouettes and the details that make them stand out. His work spans men’s style, watches and grooming, keeping attention on how people can wear and buy into emerging trends. He produces service-led shopping edits on shoes, bags and accessories, built around clear recommendations and concise reasoning. He covers brands and market trends with an emphasis on wearable takeaways for everyday style and occasion dressing. His British GQ features are republished across international GQ editions, and he runs Typed Hype, an Instazine dedicated to sneaker culture, extending his coverage across mainstream menswear, niche releases and culture-facing commentary.
Alexandra Fullerton
Alexandra Fullerton is a freelance stylist and fashion writer for The Telegraph, known for turning professional styling methods into simple, practical rules for dressing. She covers outfit formulas, wardrobe edits, seasonal dressing, tights, festive knitwear, high-street fashion, smart shopping and investment pieces. Her advice focuses on what to keep, what to buy and how to wear it in real life, rather than fashion news or abstract trends. She draws on a long career as a fashion director and editor at Stylist and Glamour, styling shoots and working with actors, musicians and presenters. She also styles commercial campaigns and individual clients. Fullerton writes fashion books, including guides to everyday dressing and Chanel bags, and runs the My3Words shopping concept based on her three-word method.
Alexandria Dale
Alexandria Dale specialises in turning celebrity style and emerging trends into affordable high street shopping guides. She is Digital Fashion Writer at Cosmopolitan UK, covering fashion news, trend analysis and product-led features. Her beat includes seasonal colours, fabrics, transitional dressing, polished looks on a budget, sustainable fashion and new brands. She finds high street alternatives to luxury pieces and identifies trends worth investing in, with a focus on fit, fabric, versatility and repeat wear. Her guides often centre on one trend or wardrobe staple, with specific buys under a clear price cap. Recent work includes Victoria Beckham-inspired burgundy leather midi skirts, Primark wide-leg trousers, M&S argyle jumpers and Primark home delivery. She has six years of fashion journalism experience across digital and print titles, including Glamour and Ok!, and reports with practical styling advice and product detail.
Alice Reynolds
Alice Reynolds is a writer and production journalist on The Independent’s IndyBest shopping desk who tests accessible supermarket and high-street products in real life. She focuses on fashion, beauty, food and fitness, reviewing supermarket food and drink, protein bars and creatine supplements, and high-street clothing and beauty launches. Her beat spans supermarket staples such as dark chocolate, pizzas, Easter eggs and Greek yoghurt, plus workout snacks and performance supplements, and value-led fashion like viral jackets, wrap skirts and beauty advent calendars. She runs comparative “best of” round-ups that weigh flavour, texture, thickness, quality, price and usefulness, using hands-on trials and taste tests. Her reporting is plain, practical and grounded in repeated supermarket and high-street testing, informed by interests in food, fitness and lifestyle shopping and earlier experience across travel and news formats.