Lia Mappoura
Lia Mappoura tracks viral celebrity beauty moments and emerging trends, turning them into accessible, inclusive looks grounded in product testing and clear advice. She is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand’s print, social, video and digital platforms. Her beat spans hair, makeup, nails and fragrance, with a stated focus on challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry. She works across digital and print formats and brings interests in beauty, fashion and culture into her coverage.
Celebrity hair and haircut features
Mappoura’s coverage frequently takes a single celebrity hair change and frames it as a named trend with clear benefits for different hair types. Her piece on Hannah Waddingham debuting an Italian bob at Wimbledon presents the cut as a way to add volume to fine hair, using the courtside appearance to anchor a practical styling idea for readers with similar texture. In a feature on Cat Deeley’s face-framing “jellyfish haircut”, she describes the style as youthful and highlights how it adds lift to all hair types, which positions the look as adaptable rather than niche.
These stories typically spell out what the cut does for shape, movement and volume, making the celebrity reference a starting point for guidance rather than the whole focus.
Alongside these named cuts, she writes service-led hair pieces that sort products and routines by concern, such as tried-and-tested shampoos for greasy hair that keep lengths fresh between wash days. In those formats she draws on hands-on testing to judge how formulas manage oil, extend time between washes and avoid weighing hair down, turning technical product claims into everyday outcomes.
Taken together, the haircut features and routine guides show a consistent approach: identify the visual trend, then link it to texture, maintenance and product support so that the look feels achievable off-camera.
Nail trends and seasonal manicures
Mappoura devotes significant space to nail looks, often using a celebrity manicure to define a new seasonal or tonal trend. Her coverage of Vicky McClure’s “coconut glass” nails describes the manicure as both captivating and versatile, and includes step‑by‑step detail on how to recreate the finish. Features on Pamela Anderson’s cloudy French manicure and Anne Hathaway’s glossy “merlot nails” similarly frame these looks as updates on familiar styles, with language that emphasises their wearability and modern feel rather than treating them as one‑off red carpet experiments.
She returns to Anne Hathaway again in a story on a glossy burgundy manicure, positioning the shade as the chicest nail colour to try for autumn. That seasonal framing is typical of her nail coverage: colours and finishes are anchored in a moment on screen or at an event, then opened out into broader guidance on when and how to wear them. Across these pieces, the structure is consistent - clear naming of the trend, a short explanation of what makes it different, and practical information on shades, textures or techniques that allows the look to be replicated at home.
Fragrance and product testing within beauty
Fragrance is a core part of Mappoura’s beat, and she has been recognised for digital perfume coverage that builds authority in the space. A profile of her work notes that she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop in 2025, specifically for outstanding digital fragrance content and for establishing genuine expertise in the category. Her perfume writing ranges from brand‑specific reviews, such as Boots’ new own‑brand scents that “smell expensive”, to personal essays on tropical perfumes that draw more compliments than any other fragrance she owns.
In these pieces she examines longevity, projection and mood, but keeps the focus on how a scent feels in daily wear.
Beyond fragrance, she produces testing‑heavy guides to staple beauty products.
Her round‑up of the best shampoos for greasy hair is explicitly marketed as tried and tested, promising freshness between wash days and leaning on her experience across roles at the magazine to judge what makes a product effective. A separate foundation guide for oily skin compares 13 formulas that reduce shine and minimise pores, providing options across finishes and price points while centring performance on long wear and complexion texture.
These service pieces sit alongside her trend and celebrity coverage, reinforcing her position as someone who both spots the next big beauty look and systematically tests the products that support it.
Across hair, nails and fragrance, Mappoura’s writing maintains a clear through‑line: the trend or celebrity moment is the hook, but the substance lies in explaining who a look or product suits, how it behaves over time, and how it fits into broader conversations about inclusive, stereotype‑challenging beauty.
4 more fashion journalists.
Adam Cheung
Adam Cheung is a style writer at British GQ with a specialist focus on sneakers, streetwear and menswear product coverage. He treats sneakers and streetwear as culture and design objects, writing about individual models, new silhouettes and the details that make them stand out. His work spans men’s style, watches and grooming, keeping attention on how people can wear and buy into emerging trends. He produces service-led shopping edits on shoes, bags and accessories, built around clear recommendations and concise reasoning. He covers brands and market trends with an emphasis on wearable takeaways for everyday style and occasion dressing. His British GQ features are republished across international GQ editions, and he runs Typed Hype, an Instazine dedicated to sneaker culture, extending his coverage across mainstream menswear, niche releases and culture-facing commentary.
Alexandra Fullerton
Alexandra Fullerton is a freelance stylist and fashion writer for The Telegraph, known for turning professional styling methods into simple, practical rules for dressing. She covers outfit formulas, wardrobe edits, seasonal dressing, tights, festive knitwear, high-street fashion, smart shopping and investment pieces. Her advice focuses on what to keep, what to buy and how to wear it in real life, rather than fashion news or abstract trends. She draws on a long career as a fashion director and editor at Stylist and Glamour, styling shoots and working with actors, musicians and presenters. She also styles commercial campaigns and individual clients. Fullerton writes fashion books, including guides to everyday dressing and Chanel bags, and runs the My3Words shopping concept based on her three-word method.
Alexandria Dale
Alexandria Dale specialises in turning celebrity style and emerging trends into affordable high street shopping guides. She is Digital Fashion Writer at Cosmopolitan UK, covering fashion news, trend analysis and product-led features. Her beat includes seasonal colours, fabrics, transitional dressing, polished looks on a budget, sustainable fashion and new brands. She finds high street alternatives to luxury pieces and identifies trends worth investing in, with a focus on fit, fabric, versatility and repeat wear. Her guides often centre on one trend or wardrobe staple, with specific buys under a clear price cap. Recent work includes Victoria Beckham-inspired burgundy leather midi skirts, Primark wide-leg trousers, M&S argyle jumpers and Primark home delivery. She has six years of fashion journalism experience across digital and print titles, including Glamour and Ok!, and reports with practical styling advice and product detail.
Alice Reynolds
Alice Reynolds is a writer and production journalist on The Independent’s IndyBest shopping desk who tests accessible supermarket and high-street products in real life. She focuses on fashion, beauty, food and fitness, reviewing supermarket food and drink, protein bars and creatine supplements, and high-street clothing and beauty launches. Her beat spans supermarket staples such as dark chocolate, pizzas, Easter eggs and Greek yoghurt, plus workout snacks and performance supplements, and value-led fashion like viral jackets, wrap skirts and beauty advent calendars. She runs comparative “best of” round-ups that weigh flavour, texture, thickness, quality, price and usefulness, using hands-on trials and taste tests. Her reporting is plain, practical and grounded in repeated supermarket and high-street testing, informed by interests in food, fitness and lifestyle shopping and earlier experience across travel and news formats.