Leon Hedgepeth
Leon Hedgepeth covers menswear and style for GQ, focusing on turning celebrity outfits, product-heavy trend stories, and brand narratives into clear, usable wardrobe advice for men. He brings a market editor’s eye to jeans, loafers, sneakers, blazers, belts, sweaters, and everyday staples, often testing and comparing multiple options to show what actually works in real life. With more than a decade of experience in fashion and communications, he writes in a confident, plain style that explains why certain products, labels, and aesthetics cut through the noise now. His work also appears in Huckberry, The Strategist, Sprezza, and Valet, extending his menswear and gear coverage beyond GQ’s pages.
Celebrity outfits as practical templates
Hedgepeth treats celebrity style as a toolkit rather than distant spectacle, breaking down high-profile looks into repeatable formulas.
In pieces like “7 Celebrity Outfits You Should Steal This Month,” he mines red-carpet events, sports suites, and fashion week front rows for fits that can be rebuilt with accessible pieces, spelling out how to make them your own. When he writes about figures such as JFK Jr., he isolates the key elements of their “sui generis swagger” and translates them into four concrete ways to dress, keeping the tone direct and instructional rather than reverential.
The through-line is that celebrity style becomes a set of actionable moves - silhouettes, fabrics, and color combinations - rather than a mood board, and he sticks closely to the clothes themselves.
Product-driven menswear guides and testing
A large part of Hedgepeth’s work is built around deep product guides that read like edited market surveys. His Levi’s 501 “mega-test” article is typical: he tries on 20 versions of the jeans, then ranks and explains which washes and cuts deserve attention, grounding his verdicts in how they fade, drape, and fit.
Similar pieces on horsebit loafers, baggy jeans, canvas sneakers, belts, sweaters, and summer blazers walk through price points, materials, and styling angles while flagging which pairs feel like real upgrades versus hype. He gives the same treatment to hiking shorts, technical canvas sneakers, and non-dorky hiking shoes, positioning them as “Land Rovers for your legs” or everyday kicks that quietly replace half a sneaker rotation. Across these stories, he writes as a working market editor - sorting categories, calling out build quality, and tying each recommendation back to how it fits into current menswear trends and everyday wear.
Brand narratives and heritage-minded stories
Hedgepeth also writes brand-focused features that explain why certain companies resonate across generations.
In his piece on Gap, he traces a long relationship with the brand, showing how its approachable staples can still anchor a wardrobe for a new generation without pretending to have heritage it does not. His Knickerbocker story highlights a small-but-mighty menswear upstart, emphasizing the label’s specific point of view and the way its designs slot into a modern, vintage-aware closet.
A feature on Patagonia’s die-hard fans explores the appeal of the brand’s vintage gear, connecting its technical history and environmental ethos to the emotional pull collectors feel.
Even when he covers Hawaiian shirts and other warm-weather staples, he tends to frame them in terms of what they say about a brand’s identity and how they signal “out of office” in a way that still feels intentional. These pieces show him moving easily between product detail and narrative, using plain language to explain why certain labels earn sustained loyalty.
Grooming, skin care, and everyday routines
Alongside clothing, Hedgepeth writes about grooming and skin care with the same practical, routine-focused approach. His “My 9-Step, Headache-Free Morning Routine for Sensitive Skin” walks through a full regimen, explaining each step in terms of irritation control, time constraints, and consistency rather than abstract self-care.
In his Aveeno roundup and coverage of the best hair care brands on Amazon, he focuses on affordable products that solve specific problems, offering straightforward descriptions of textures, ingredients, and performance. He brings his communications background into these pieces, translating expert advice into simple sequences and anchoring recommendations in lived experience - what is easy to maintain, what actually calms sensitive skin, and what fits into a busy schedule.
Taken together with his fashion work, his grooming stories reinforce a broader beat: helping readers assemble systems - of clothes and products - that are coherent, practical, and aligned with how they really live.
4 more fashion journalists.
Aaron Royce
Aaron Royce turns runway moments and celebrity event dressing into clear, wearable stories that show readers how trends move from the red carpet to real life. He is a fashion news writer at The Zoe Report, where he covers fashion, trends, celebrity style, and related news across the site. He also works in a fashion news editing role at The Daily Front Row, extending his reporting into the industry’s front row and party circuit. As a contributing and freelance journalist, he writes for fashion and lifestyle magazines including People, InStyle, Marie Claire, and other outlets, with a focus on shopping, beauty, and culture. His reporting centers on fashion’s visual language, celebrity influence, and shoppable outcomes across fashion, beauty, fragrance, jewelry, skincare, menswear, wellness, accessories, shoes, pop culture, and celebrity news.
Abigail Connolly
Abigail Connolly stands out for covering celebrity culture and fashion as a visual story about outfits, images, and online reaction. She writes for Yahoo and SheFinds, where she covers celebrity news, fashion, and related lifestyle topics. Her beat focuses on stars, royals, and political figures, with stories on red carpet looks, runway trends, state-visit wardrobes, and social media posts that shape public image. She has written about Oprah Winfrey’s all-white Cannes look, Paris Fashion Week fur, Anya Taylor-Joy’s Dior dress, Melania Trump’s style, and royal figures such as Queen Camilla and Prince William. Her reporting is short, tightly focused, and descriptive, using fan comments, captions, and sourced claims to show how a single look or post drives conversation online.
Aemilia Madden
Aemilia Madden writes about how people actually live in their clothes, blending disciplined wardrobe editing with specific shopping recommendations and a clear point of view on taste and restraint. A fashion and lifestyle journalist, former senior fashion writer at Vogue, and now a freelance writer, editor, and consultant, she focuses on service-driven fashion and lifestyle stories grounded in personal testing, long-term wear, and real scenarios. Her work connects shopping lists, trend coverage, and essays into a focus on more intentional choices about what to buy and how to wear it. She reports through first-person experiments, practical shopping guides, sale roundups, and trend explainers, and her portfolio spans Vogue, Harper’s Bazaar, Elle, T Magazine, The Cut, The Wall Street Journal, and her newsletter Taeste Bud, where she extends her interest in archival references, obsessions, and inside-the-closet cleanses.
Air Mail
Batsheva Hay writes fashion and culture pieces for Air Mail with the sensibility of a working designer rather than a conventional style reporter. She is the founder of the cult label Batsheva, known for prairie dresses and vintage-inflected, modest silhouettes that rethink traditions of feminine dress. At Air Mail she sits inside style and lifestyle coverage, writing about fashion and shopping from the point of view of someone who designs the kinds of clothes she describes. Her background as a former lawyer shapes a structured, argumentative way of taking apart dress codes and conventions. She focuses on vintage clothing, modesty, subversion, and how old styles gain new meaning. In guides such as her Upper West Side piece, she treats locations as mood boards and supporting characters, using sensory detail and lived-in references to map the cultural influences behind her clothes and the world her label inhabits.