Léonie Benhamouche
Léonie Benhamouche focuses on value-driven fashion and lifestyle coverage, using discounts, deals and hands-on testing to highlight products that feel good to use as well as save money. She writes across titles in a major UK publishing group, with shopping and affiliate content for MyLondon and other outlets shaping a beat that sits between consumer journalism and style reporting. Her work centres on fashion, beauty, home and travel products, with a consistent emphasis on clear price advantages or promotions for readers.
Fashion and beauty deals
At MyLondon, Benhamouche’s fashion coverage is built around specific items and their price movements rather than designer news or catwalk reporting.
She has written about reduced dresses such as the Boden Martha Godet Maxi Shirt Dress, using the headline price drop to anchor a piece that explains how the dress works for everyday wear. Her output also includes beauty stories, for example highlighting an “enchanting” Gucci perfume promoted for making shoppers feel elegant and confident while available at a discount. The Clarks leather sandals reduced from £55 to £38, described as immediately comfortable, follow the same pattern: a clear saving, paired with concrete detail on fit and feel.
Across these pieces, she treats fashion as something to be bought and worn now, grounding style in accessibility and value rather than aspiration alone.
Home, lifestyle and travel shopping
Benhamouche extends the same consumer lens to home and lifestyle products, selecting items that promise practical improvements alongside strong deals.
Coverage of a multi-cooker described as a “game-changer” that cooks meals in half the time showcases her interest in appliances where performance claims are tested against a substantial promotional price. Her remit explicitly spans home and travel as well as fashion and beauty, and she writes original shopping stories across different titles in her group.
Analytics, search trends and performance data inform which products she prioritises and how she frames them, keeping her choices closely tied to what audiences are actively looking for. This creates a beat where kitchen equipment, homeware and travel essentials sit alongside clothes and cosmetics, all assessed through the same mix of usefulness and affordability.
Guides to experiences and attractions
Benhamouche also produces guides to museums, attractions and historic sites, treating experiences as part of the wider lifestyle and spending picture rather than a separate strand. Within MyLondon’s entertainment and “What’s On” coverage, she has written short pieces that point readers to places to visit while maintaining an eye on value and accessibility. These articles sit alongside her shopping and affiliate work, allowing her to connect days out, cultural venues and local activities with the same practical tone she applies to products. The result is a patch that combines listings-style guidance with consumer thinking, framing both experiences and purchases as choices to weigh on comfort, enjoyment and cost.
Affiliates and data-led shopping journalism
Benhamouche works explicitly within affiliate and shopping journalism, balancing editorial judgement with revenue and performance responsibilities. She has held “What’s On” and affiliates roles at MyLondon and has been promoted into senior affiliates positions within her publishing group, including responsibilities for developing regional affiliate strategies.
In these roles she writes multiple articles per day, using analytics, search trends, traffic and conversion metrics to refine headlines and copy so that stories both rank and convert while remaining useful and straightforward for readers. She now serves as a consumer deals specialist for The Sun’s shopping team, championing offers, sales and deals across beauty, fashion, home goods and broader services with more than three years of focused shopping journalism experience.
Across outlets, her coverage is shaped by data, but the through-line remains consistent: clear prices, concrete product detail, and a direct focus on whether something is worth paying for.
4 more fashion journalists.
Adam Cheung
Adam Cheung is a style writer at British GQ with a specialist focus on sneakers, streetwear and menswear product coverage. He treats sneakers and streetwear as culture and design objects, writing about individual models, new silhouettes and the details that make them stand out. His work spans men’s style, watches and grooming, keeping attention on how people can wear and buy into emerging trends. He produces service-led shopping edits on shoes, bags and accessories, built around clear recommendations and concise reasoning. He covers brands and market trends with an emphasis on wearable takeaways for everyday style and occasion dressing. His British GQ features are republished across international GQ editions, and he runs Typed Hype, an Instazine dedicated to sneaker culture, extending his coverage across mainstream menswear, niche releases and culture-facing commentary.
Alexandra Fullerton
Alexandra Fullerton is a freelance stylist and fashion writer for The Telegraph, known for turning professional styling methods into simple, practical rules for dressing. She covers outfit formulas, wardrobe edits, seasonal dressing, tights, festive knitwear, high-street fashion, smart shopping and investment pieces. Her advice focuses on what to keep, what to buy and how to wear it in real life, rather than fashion news or abstract trends. She draws on a long career as a fashion director and editor at Stylist and Glamour, styling shoots and working with actors, musicians and presenters. She also styles commercial campaigns and individual clients. Fullerton writes fashion books, including guides to everyday dressing and Chanel bags, and runs the My3Words shopping concept based on her three-word method.
Alexandria Dale
Alexandria Dale specialises in turning celebrity style and emerging trends into affordable high street shopping guides. She is Digital Fashion Writer at Cosmopolitan UK, covering fashion news, trend analysis and product-led features. Her beat includes seasonal colours, fabrics, transitional dressing, polished looks on a budget, sustainable fashion and new brands. She finds high street alternatives to luxury pieces and identifies trends worth investing in, with a focus on fit, fabric, versatility and repeat wear. Her guides often centre on one trend or wardrobe staple, with specific buys under a clear price cap. Recent work includes Victoria Beckham-inspired burgundy leather midi skirts, Primark wide-leg trousers, M&S argyle jumpers and Primark home delivery. She has six years of fashion journalism experience across digital and print titles, including Glamour and Ok!, and reports with practical styling advice and product detail.
Alice Reynolds
Alice Reynolds is a writer and production journalist on The Independent’s IndyBest shopping desk who tests accessible supermarket and high-street products in real life. She focuses on fashion, beauty, food and fitness, reviewing supermarket food and drink, protein bars and creatine supplements, and high-street clothing and beauty launches. Her beat spans supermarket staples such as dark chocolate, pizzas, Easter eggs and Greek yoghurt, plus workout snacks and performance supplements, and value-led fashion like viral jackets, wrap skirts and beauty advent calendars. She runs comparative “best of” round-ups that weigh flavour, texture, thickness, quality, price and usefulness, using hands-on trials and taste tests. Her reporting is plain, practical and grounded in repeated supermarket and high-street testing, informed by interests in food, fitness and lifestyle shopping and earlier experience across travel and news formats.