Kelsey Stewart
Kelsey Stewart covers fashion at the intersection of social media, celebrity culture, and shopping, with a focus on viral trends and the evolving influencer landscape. She is a fashion writer at The Zoe Report and a regular contributor to digital style publications including Byrdie, Who What Wear, Glamour, Bustle, Editorialist, and others. Her work stands out for treating internet-native style phenomena and creator storytelling as core reporting subjects, not just as background to product recommendations.
Viral social media trends and the influencer landscape
Much of Stewart’s beat is defined by viral social media trends and the people who drive them. At The Zoe Report she is explicitly tasked with covering viral trends, the next street style It piece, and emerging labels, positioning her work squarely in the feedback loop between platforms and what ends up in readers’ closets. At Byrdie, her feature on how storytelling transformed the influencer landscape extends that lens to the creator economy, examining how narrative has become central to how influencers present themselves and build audiences. Across these stories, fashion is inseparable from the mechanics of digital attention: she tracks how aesthetics, algorithms, and personalities interact rather than isolating trends from the online environments that produce them.
Street style It pieces and emerging labels
Stewart’s reporting repeatedly returns to the idea of the “street style It piece,” treating specific garments and accessories as cultural signals rather than just items on a shopping list. The Zoe Report describes her remit as identifying the next It piece and championing emerging labels, which places her work in the early stage of the trend cycle where new silhouettes, fabrics, and brand names first start to resonate. Her bylines across style-focused outlets like Who What Wear and Editorialist extend that approach into more overtly shoppable formats, where she connects under-the-radar brands and buzzy categories to concrete product picks and styling advice. The through-line is a consistent emphasis on discovery: she highlights labels and pieces gaining momentum online before they are fully absorbed into the mainstream fashion conversation.
Celebrity style, campaigns, and brand imagery
Alongside internet-born trends, Stewart covers how celebrities shape and reflect fashion narratives. Her work includes coverage of lingerie campaigns like the Intimissimi shoot with Heidi and Leni Klum, where she not only reports on the images themselves but also situates them in the context of previous backlash and public reaction. That kind of story shows her sensitivity to the cultural stakes of brand imagery—how casting, styling, and campaign concepts intersect with audience expectations and criticism. Across similar celebrity-focused pieces, she treats red-carpet looks, campaign wardrobe, and off-duty outfits as part of a broader conversation about representation, generational dynamics, and what kinds of bodies and relationships fashion marketing chooses to spotlight.
Service journalism and shopping-driven storytelling
Stewart’s fashion coverage often underpins practical, service-oriented journalism. Her reporting has been used as the foundation for product guides, including an InStyle editors’ roundup of the best crossbody bags that explicitly builds on her earlier work. Across outlets like Who What Wear and Bustle, she contributes to a style ecosystem where trend analysis and commerce are closely linked: a piece might begin with a viral aesthetic or emerging label and then route readers to specific items, price points, and retailers. Her writing balances this commercial function with context drawn from digital culture and celebrity style, so that shopping recommendations are framed within a recognizable story about how and why a trend matters rather than presented as isolated picks. For Byrdie and her other mastheads, that makes her especially suited to fashion stories that need to connect the dots between social media buzz, influencer storytelling, and what people are ready to buy and wear.
4 more fashion journalists.
Aaron Royce
Aaron Royce turns runway moments and celebrity event dressing into clear, wearable stories that show readers how trends move from the red carpet to real life. He is a fashion news writer at The Zoe Report, where he covers fashion, trends, celebrity style, and related news across the site. He also works in a fashion news editing role at The Daily Front Row, extending his reporting into the industry’s front row and party circuit. As a contributing and freelance journalist, he writes for fashion and lifestyle magazines including People, InStyle, Marie Claire, and other outlets, with a focus on shopping, beauty, and culture. His reporting centers on fashion’s visual language, celebrity influence, and shoppable outcomes across fashion, beauty, fragrance, jewelry, skincare, menswear, wellness, accessories, shoes, pop culture, and celebrity news.
Abigail Connolly
Abigail Connolly stands out for covering celebrity culture and fashion as a visual story about outfits, images, and online reaction. She writes for Yahoo and SheFinds, where she covers celebrity news, fashion, and related lifestyle topics. Her beat focuses on stars, royals, and political figures, with stories on red carpet looks, runway trends, state-visit wardrobes, and social media posts that shape public image. She has written about Oprah Winfrey’s all-white Cannes look, Paris Fashion Week fur, Anya Taylor-Joy’s Dior dress, Melania Trump’s style, and royal figures such as Queen Camilla and Prince William. Her reporting is short, tightly focused, and descriptive, using fan comments, captions, and sourced claims to show how a single look or post drives conversation online.
Aemilia Madden
Aemilia Madden writes about how people actually live in their clothes, blending disciplined wardrobe editing with specific shopping recommendations and a clear point of view on taste and restraint. A fashion and lifestyle journalist, former senior fashion writer at Vogue, and now a freelance writer, editor, and consultant, she focuses on service-driven fashion and lifestyle stories grounded in personal testing, long-term wear, and real scenarios. Her work connects shopping lists, trend coverage, and essays into a focus on more intentional choices about what to buy and how to wear it. She reports through first-person experiments, practical shopping guides, sale roundups, and trend explainers, and her portfolio spans Vogue, Harper’s Bazaar, Elle, T Magazine, The Cut, The Wall Street Journal, and her newsletter Taeste Bud, where she extends her interest in archival references, obsessions, and inside-the-closet cleanses.
Air Mail
Batsheva Hay writes fashion and culture pieces for Air Mail with the sensibility of a working designer rather than a conventional style reporter. She is the founder of the cult label Batsheva, known for prairie dresses and vintage-inflected, modest silhouettes that rethink traditions of feminine dress. At Air Mail she sits inside style and lifestyle coverage, writing about fashion and shopping from the point of view of someone who designs the kinds of clothes she describes. Her background as a former lawyer shapes a structured, argumentative way of taking apart dress codes and conventions. She focuses on vintage clothing, modesty, subversion, and how old styles gain new meaning. In guides such as her Upper West Side piece, she treats locations as mood boards and supporting characters, using sensory detail and lived-in references to map the cultural influences behind her clothes and the world her label inhabits.