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Julian Benson

rockpapershotgun.comUK
Interested in
Video GamesGaming CultureGrand Theft AutoGame Trailers
About

Julian Benson writes about technology through the lens of PC gaming for Rock Paper Shotgun, focusing on how big-budget games and their marketing shape wider games culture. He is less interested in simply reporting that a trailer has landed than in explaining why that moment matters to players and how it sits in the history of a series.

GTA trailers and cultural significance

Benson’s piece on Grand Theft Auto 6 sets the tone for his coverage: he uses the arrival of a new trailer as a starting point to talk about the cultural weight of earlier entries in the series. Rather than treating a reveal as disposable news, he compares GTA 6’s marketing beat with the “second reveal” of GTA 4, arguing that the older trailer carries a different kind of significance for how it captured a moment in games and online culture. That approach runs through his work on major franchises, where he writes as much about memory, context and impact as about the footage on screen.

Big-budget games as shared cultural events

Across his coverage, Benson treats large releases and their trailers as shared events rather than isolated announcements. He writes about the way studios stage reveals, how players receive them, and how those reactions are shaped by years of prior sequels, expectations and community conversation. The reporting goes beyond listing features or technical upgrades to look at how a game sits alongside its predecessors and competitors, and what that says about where the medium is heading. His focus stays on PC and mainstream console titles, but his concern is the broader culture around them, not just the products themselves.

Context-rich, accessible analysis

Benson writes in clear, plain language that assumes an interest in games without requiring readers to have followed every trailer or leak. He recaps the key beats of a series when that context is needed, then uses that groundwork to make a case about why a particular reveal matters, or why a new entry cannot easily match the resonance of an older moment. His pieces often read as short arguments built on reporting: he acknowledges the excitement around new technology and spectacle while pointing back to earlier milestones that defined how audiences talk about a game. The result is coverage that helps readers place the latest announcement in a longer story about how games, technology and audience expectations change over time.

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UK·Technology
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