Adam Riley
Adam Riley is operations director at Cubed3, combining site leadership with a heavy writing load that centres on how games, devices and creator tools work in real life rather than on spec sheets alone. His coverage tracks the intersection of gaming, audio, accessories and smart tech, with a consistent focus on usability, reliability and everyday comfort for players and creators. Alongside reviews, he maintains a steady stream of industry interviews, game chart analysis and cultural features that connect products and brands to the wider ecosystems they inhabit.
Tech Reviews Across Gaming, Audio and Accessories
Riley’s core output is hands-on technology reviews that span gaming hardware, audio kit and a broad range of accessories aimed at players and content creators. He covers devices such as Zhiyun’s FIVERAY M60 Ultra RGB video light, wireless gaming headsets, USB4 docks and compact gaming speakers, consistently judging them on real-world performance, ergonomics and integration into multi-device setups. His audio work includes detailed assessments of Soundpeats and Soundcore earbuds, portable speakers and gaming headsets, with attention to battery life, tuning, spatial audio and comfort across long sessions. He regularly reviews power banks, magnetic chargers, tablet stands and gaming chairs, framing them as small but important upgrades that keep gaming and creator workstations dependable over time.
Storage and PC-adjacent gear also features, with pieces on Seagate FireCuda USB‑C gaming hubs and other desktop accessories that emphasise quiet operation, build quality and thoughtful design rather than only raw capacity or speed.
Across these reviews, his style is consistent: he links technical features to specific use cases, highlighting whether a product genuinely improves day-to-day gaming, streaming or mobile work. He tends to draw out where mid-range devices punch above their weight and where compromises, like weaker software or missing advanced features, materially affect the experience. This approach distinguishes his coverage from generic tech roundups by showing how a headset, dock or light actually behaves on a busy desk or in a small gaming space.
Industry Interviews on Design, Storage and Smart Lighting
Riley conducts in-depth interviews with hardware makers and lifestyle brands, often anchoring the conversation around user-first design and future-facing technology. Recent work includes speaking with Seagate about FireCuda Vault and the future of gaming storage, exploring how single-cable, high-capacity solutions balance reliability, aesthetics and evolving players’ habits.
He interviews audio companies such as Shure and EarFun about creator-focused microphones and ANC engineering, asking how they tune products for streamers, gamers and everyday listeners rather than for lab benchmarks alone. His coverage of GUNNAR Optiks and other eyewear and lighting brands digs into digital eye strain, AI-driven lighting and how environmental tech shapes mood and comfort during gaming and film watching.
These pieces show a repeated pattern: he pushes brands to explain the decisions behind their engineering and design, and ties those answers back to practical scenarios like long recording sessions, screen-heavy days or outdoor use.
Outside pure tech, he extends the same lens to OXO housewares, TOZO’s evolution from earbuds to lifestyle tech and Tokyo Tengu streetwear, probing how user experience, narrative and accessibility guide product development. The interview format allows him to connect enthusiast readership with the people making their gear, positioning his work as a bridge between marketing claims and the thinking that sits behind them.
UK Chart Analysis and Game Release Trends
Riley maintains a regular UK Chart Analysis strand that tracks how new releases and ongoing franchises perform in the market. Recent instalments look at weeks where Wolverine edges out Fire Emblem, Halo pushes for the top spot or Resident Evil spin-offs disrupt expectations, with attention to how Nintendo titles and multi-platform games jostle for position. His chart pieces also cover weeks dominated by themed compilations and licensed titles, such as an Indiana Jones entry on Nintendo Switch 2 whipping up momentum against entrenched hits.
In these articles he sets out the movements plainly, noting new entries, holdovers and surprising drops, and relating them to genre trends and the timing of major releases.
This work adds a commercial and strategic dimension to his otherwise product-focused coverage, showing how individual games sit within the broader performance of the UK market. It distinguishes him from reviewers who only handle stand-alone critiques, because he follows titles beyond launch to see how they compete week by week.
Subscription Boxes, Events and Music Coverage
Riley’s portfolio extends into cultural and lifestyle features, especially around Japanese snack and beauty subscription boxes and live events. He writes recurring reviews of TokyoTreat and Sakuraco snack boxes, along with NoMakeNoLife skincare sets, examining packaging, thematic cohesion and how well each box delivers its promised seasonal or cultural experience.
These pieces treat the boxes as lifestyle products that sit alongside gaming, offering context about festivals such as Tsukimi and how they are expressed through snacks and design. He also covers event previews and reports, from Warehouse Worship’s Gathering to Cheshire Fashion Week, approaching them as curated experiences that intersect with gaming culture, fashion and brand partnerships.
Music and live performance are part of his beat, with reviews from Sound City and BST Hyde Park focusing on artists such as ATEEZ, Taemin and a range of emerging acts. In these reviews he concentrates on set structure, crowd response and production, showing how staging and performance dynamics contribute to the overall impact of a show. This strand, combined with technology and interview work, gives his output a broad cultural frame: he treats games, tech, snacks and performances as interconnected parts of contemporary entertainment rather than separate niches.
Across all of this, Riley brings together operational responsibility at Cubed3 with a wide-ranging writing practice that tracks products, brands and events across gaming and adjacent lifestyle spaces. His distinguishing trait is the way he threads user experience and practical context through everything from RGB lights and gaming storage to snack boxes and chart tables, giving his coverage a consistent, grounded perspective despite its variety.
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