Jessica Brunt
Jessica Brunt specialises in affiliate-led shopping journalism that centres on wearable high-street fashion, beauty products and home buys, using real shopper feedback and her own testing to focus on fit, feel and value. She works as a senior consumer shopping and multimedia writer in an affiliates team, writing across OK! Magazine, the Mirror, the Daily Express and regional titles including the Liverpool Echo, Bristol Live and Birmingham Live. Her core beat is fashion, and she extends it into beauty, interiors and deals, with a brief to surface standout products, seasonal sales and practical recommendations for readers.
‘Best ever’ dresses and flattering high-street style
Fashion coverage for Jessica is built around mid-priced high-street brands, with a particular emphasis on Marks & Spencer, New Look, Roman and Phase Eight.
She writes about pieces such as a “best ever” £28 midi dress that “feels great in a heatwave”, bloat-friendly £9 holiday dresses that stay stylish in hot weather, and gingham or office-ready dresses that prompt “love at first sight” reactions from shoppers. Her fashion stories lean on detailed descriptions of cut and fabric, highlighting trousers that are “wide and stylish” yet comfortable, shorts that even “fussy” wearers “can’t fault”, and “lovely fitting” trousers that feel “like leggings” while sitting at very low price points in sale periods.
She frequently frames items around how they solve everyday wardrobe problems, from blouses that are “flowy round tummy” and “perfect for summer days in the office” to office trousers worn by TV presenters and celebrity-inspired pieces such as a rugby top promoted as a way to “steal Princess Diana’s style” between seasons. Her fashion writing explicitly draws on her own role, including pieces where she states “I’m a fashion writer and these are my must-buy items” from half-price M&S collections, which position her as a guide to the strongest picks within large retailer ranges.
Across these stories, she balances trend references with price, comfort and confidence, creating fashion content that is practical and conversion-focused rather than purely editorial.
Beauty buys for glow, confidence and age-defying results
Beauty coverage forms a second pillar of Jessica’s work, with a strong focus on visible results and confidence for readers in midlife and beyond. She reports on low-cost creams described as “best ever” that make faces “not feel over 50” and “make skin glow”, pharmacist-made serums that help women over 60 say their skin “looks firmer every day”, and “youth potion” products loved by influencers that prompt women 50+ to claim “wrinkles are gone”. Headlines about “feet look young again” after using a £23 buy that made a “yellow nail disappear in hours”, and hair gadgets that impress hairdressers and banish “patchy hair”, show a recurring interest in products that promise restorative effects rather than just cosmetic upgrades.
Her work also includes testing and reviewing high-profile beauty and perfume advent calendars, where she comments on packaging, drawer layout and how boxes can be reused for storing makeup and skincare, alongside calculations of savings that reduce luxury items to single-digit pound figures. She writes as a beauty writer who sees “hundreds of products daily” and singles out the ones “worth spending money on”, and she trials items such as viral SPF setting sprays to judge whether they justify the hype. Jessica regularly covers brand-backed products associated with personalities like Davina McCall and Molly-Mae Hague, but her framing stays rooted in how ordinary users describe glow, confidence and practical benefits in reviews and testimonials.
Home comforts, gift guides and seasonal deals
Beyond fashion and beauty, Jessica covers homeware, lifestyle accessories and broader shopping deals, again through an affiliate lens.
Her home pieces feature items like “clever” bedside tables with “surprising” storage that are “perfect for small spaces”, sale-heavy pillows from brands described as “made from heaven” that make other pillows “feel like potatoes”, and “best ever” socks that stay “comfy on ageing feet” and withstand repeated washes. She writes about gifting products including Valentine’s Day jewellery that recipients will “treasure forever”, Irish cream taste tests that rank supermarket and branded bottles, and advent calendars that slash the effective price of “luxurious” fragrances to a few pounds per bottle.
Seasonal deal content runs through her output, from roundups of reduced beauty sets to Black Friday guides and product recommendations tied to major sale events. She highlights price drops such as viral liquid highlighters reduced from £31 to £14 and sale trousers discounted to £3, treating savings as a key part of the story rather than an add-on. Gift guides, sale picks and deal explainers are laid out in a shopping-focused format, frequently using list structures and clear pricing to help readers decide what to buy before promotions end.
Affiliate-driven format and cross-title presence
Jessica’s portfolio is shaped by an affiliate and e-commerce brief, and she writes in a style that is direct, product-centric and grounded in service journalism.
Her role as a senior consumer shopping writer spans multiple national and regional titles, and she regularly contributes across OK! Magazine, the Mirror, the Daily Express and city news brands, maintaining a consistent focus on fashion, beauty, home and deals topics.
She has previous experience as a shopping writer at BuzzFeed and has produced affiliate content for health and lifestyle magazines, as well as holding senior e-commerce roles focused on parenting and consumer shopping, which gives her a broad view of how readers engage with product recommendations across different audience segments.
Across outlets, she uses first-person testing in some reviews and leans heavily on customer quotes and ratings, positioning products through the language shoppers use in practice.
Her stories blend commercial aims with clear, plain descriptions of how an item fits into everyday life, whether that is a dress for a wedding guest, an energy-boosting supplement for shift workers or a bedside table for small flats. The result is a body of work where fashion remains the centre, but beauty, home and deals coverage are all treated as part of a coherent shopping beat that serves readers who want both style and value from mainstream retailers.
4 more fashion journalists.
Adam Cheung
Adam Cheung is a style writer at British GQ with a specialist focus on sneakers, streetwear and menswear product coverage. He treats sneakers and streetwear as culture and design objects, writing about individual models, new silhouettes and the details that make them stand out. His work spans men’s style, watches and grooming, keeping attention on how people can wear and buy into emerging trends. He produces service-led shopping edits on shoes, bags and accessories, built around clear recommendations and concise reasoning. He covers brands and market trends with an emphasis on wearable takeaways for everyday style and occasion dressing. His British GQ features are republished across international GQ editions, and he runs Typed Hype, an Instazine dedicated to sneaker culture, extending his coverage across mainstream menswear, niche releases and culture-facing commentary.
Alexandra Fullerton
Alexandra Fullerton is a freelance stylist and fashion writer for The Telegraph, known for turning professional styling methods into simple, practical rules for dressing. She covers outfit formulas, wardrobe edits, seasonal dressing, tights, festive knitwear, high-street fashion, smart shopping and investment pieces. Her advice focuses on what to keep, what to buy and how to wear it in real life, rather than fashion news or abstract trends. She draws on a long career as a fashion director and editor at Stylist and Glamour, styling shoots and working with actors, musicians and presenters. She also styles commercial campaigns and individual clients. Fullerton writes fashion books, including guides to everyday dressing and Chanel bags, and runs the My3Words shopping concept based on her three-word method.
Alexandria Dale
Alexandria Dale specialises in turning celebrity style and emerging trends into affordable high street shopping guides. She is Digital Fashion Writer at Cosmopolitan UK, covering fashion news, trend analysis and product-led features. Her beat includes seasonal colours, fabrics, transitional dressing, polished looks on a budget, sustainable fashion and new brands. She finds high street alternatives to luxury pieces and identifies trends worth investing in, with a focus on fit, fabric, versatility and repeat wear. Her guides often centre on one trend or wardrobe staple, with specific buys under a clear price cap. Recent work includes Victoria Beckham-inspired burgundy leather midi skirts, Primark wide-leg trousers, M&S argyle jumpers and Primark home delivery. She has six years of fashion journalism experience across digital and print titles, including Glamour and Ok!, and reports with practical styling advice and product detail.
Alice Reynolds
Alice Reynolds is a writer and production journalist on The Independent’s IndyBest shopping desk who tests accessible supermarket and high-street products in real life. She focuses on fashion, beauty, food and fitness, reviewing supermarket food and drink, protein bars and creatine supplements, and high-street clothing and beauty launches. Her beat spans supermarket staples such as dark chocolate, pizzas, Easter eggs and Greek yoghurt, plus workout snacks and performance supplements, and value-led fashion like viral jackets, wrap skirts and beauty advent calendars. She runs comparative “best of” round-ups that weigh flavour, texture, thickness, quality, price and usefulness, using hands-on trials and taste tests. Her reporting is plain, practical and grounded in repeated supermarket and high-street testing, informed by interests in food, fitness and lifestyle shopping and earlier experience across travel and news formats.