Jamie Matusow
Jamie Matusow leads coverage of how beauty brands and suppliers use packaging to express identity, advance sustainability, and bring products to market, with a particular focus on the business-to-business side of the global cosmetics industry. She is Editor-in-Chief and content strategist at Beauty Packaging, overseeing print and digital coverage of packaging suppliers, beauty brands, market trends and technical innovations in a market valued at over $550 billion. With more than 25 years in media and over a decade at Beauty Packaging, she brings long-term perspective to shifts in materials, regulation and consumer expectations.
Sustainable Packaging In The Beauty World
Sustainability is a central thread in Matusow’s work, cutting across feature packages, interviews and supplier roundups. She writes in-depth pieces on sustainable packaging strategies, including articles such as “Sustainable Packaging in the Beauty World” and “Achieving Your Sustainability Goals: An Eco-Design Approach to a More Sustainable Package.” Her coverage often examines how brands and suppliers respond to rising eco-awareness, for example in “Cosmetic Packaging at a Crossroads: Suppliers Meet the Rise in Eco-Awareness.”
She highlights themes like mono-material solutions, refillable formats, bio-based plastics and recyclability, connecting technical choices to brand positioning and regulatory pressure. Matusow also tracks niche movements such as “blue beauty,” profiling brands that link ocean protection with mission, product and packaging in pieces like “A Wave of Blue Beauty Brands Is Rolling In.”
Across these stories she treats sustainability as both a design challenge and a business imperative, showing how packaging decisions affect supply chains, cost structures and brand storytelling.
Show Reviews From Cosmoprof To Luxe Pack
Matusow is a consistent on-the-ground reporter at major beauty and packaging trade shows, delivering show reviews that capture emerging trends and concrete product examples.
She covers events such as Cosmoprof Bologna in “Show Review: It’s ‘Cinquantacinque’ for Cosmoprof Bologna,” where she reports on a focus on feel-good products and packaging across the supply chain. Her Cosmopack North America coverage, including “Cosmopack NA Show Review: Tree-Free, Carbon-Capture & ‘TikTok Ready’ Packaging,” details new materials, paper-based solutions, carbon-capture initiatives and social-media driven design cues on the show floor.
Matusow regularly writes about Luxe Pack New York and Los Angeles, with pieces like “What’s New from Cosmetic Packaging Suppliers at Luxe Pack New York” and “Beauty Love Is in the Air at Luxe Pack & MakeUp in LA,” highlighting record attendance, co-located events and innovations in beauty, skincare and fragrance packaging and formulation. She extends this coverage with live video segments from shows such as Cosmoprof North America and Luxe Pack and MakeUp in Los Angeles, interviewing suppliers and showcasing new tubes, jars, samplers and decorative effects in real time.
Her trade show reporting knits together individual launches into clear themes, making these articles a reference point for understanding where packaging innovation is headed next.
Brand And Supplier Interviews On Design And Sustainability
Interviews with brand and supplier executives are another distinguishing feature of Matusow’s coverage. She conducts Q&As with packaging and sustainability leaders at major beauty companies, such as “The DNA of Sustainable Packaging at Aveda,” which explores how sustainability is embedded in the brand’s packaging development and in the role of its director of sustainability. In features like “Beauty Brand Packaging Execs Share Sustainability Strategies” and “Beauty Execs Talk Sustainable Packaging - Current Trends & What Lies Ahead,” she gathers perspectives from leaders at Estée Lauder, Westman Atelier, Natura, e.l.f.
Beauty and others on their goals, accomplishments and the challenges of future regulation. Her profile of Smashbox’s packaging, “Smashbox’s Jill Tomandl Fills Us In on 4 New Primers - and How Packaging Is Part of the Storytelling,” shows how visual elements like silkscreened layers of color help communicate product differences and brand narratives.
Earlier work such as “Innovative Packaging Reveals a High-Tech Twist” includes technical discussions with figures like Estée Lauder’s global package development director about high-end dispensing systems and luxury skincare packaging. She frequently spotlights supplier-side innovation, from Norden’s tray packaging machines to HCT Group’s bio-based, refillable solutions, detailing how machinery and component design support faster operations and more sustainable packaging.
These interviews balance technical detail on closures, airless systems and materials with clear explanations of how packaging supports product performance, brand positioning and environmental goals.
Tracking Beauty Companies And Product Trends
Matusow also contributes market and trend pieces that situate packaging within the wider beauty business landscape.
She co-authored “Our Top 20 Global Beauty Companies of 2022 Report,” ranking leading companies by annual sales and linking corporate performance to packaging and product activity across categories. In “Beauty Packaging Reveals Top 10 Online Exclusives of 2015” and coverage of CEW Product Demo picks, she identifies trends in natural ingredients, distinctive containers and online-only launches, tying specific products to broader shifts in how brands design and present their offerings. Her article “Fragrance Foundation Awards: Beauty Meets Fashion” looks at how brands like Tom Ford and Chanel leverage packaging and design at an awards-stage intersection of beauty and fashion.
Alongside these market pieces, she writes regular online exclusives on topics like airless packaging, decorative effects and glass components, discussing how droppers, bottles and jars reveal high-tech twists and visual impact. Her coverage of celebrity-fronted fragrance launches, such as a Prada Paradoxe campaign led by Zendaya, reflects how bottle design, brand heritage and a spokesperson’s image come together in the fragrance and fashion space. Across these articles, Matusow treats packaging as both a data point in competitive rankings and a lens for understanding consumer trends and the evolving aesthetics of beauty and fashion.
Role At Beauty Packaging
As Editor-in-Chief, Matusow shapes Beauty Packaging’s editorial strategy across print issues, online exclusives, special reports and live show coverage. She writes widely across materials categories including metal, glass, tubes, droppers and contract services, reflecting a comprehensive view of the components and suppliers that underpin the beauty industry. Her work spans high-level market reports, technical deep-dives into closures and dispensing systems, sustainability-focused features and scene-setting show coverage, giving a consistent picture of packaging as the bridge between formulation, brand story and consumer experience.
With long tenure at the masthead, she maintains continuity on core themes - innovation, sustainability, design and manufacturing - while tracking new trends such as TikTok-ready packaging and eco-conscious blue beauty brands.
4 more fashion journalists.
Aaron Royce
Aaron Royce turns runway moments and celebrity event dressing into clear, wearable stories that show readers how trends move from the red carpet to real life. He is a fashion news writer at The Zoe Report, where he covers fashion, trends, celebrity style, and related news across the site. He also works in a fashion news editing role at The Daily Front Row, extending his reporting into the industry’s front row and party circuit. As a contributing and freelance journalist, he writes for fashion and lifestyle magazines including People, InStyle, Marie Claire, and other outlets, with a focus on shopping, beauty, and culture. His reporting centers on fashion’s visual language, celebrity influence, and shoppable outcomes across fashion, beauty, fragrance, jewelry, skincare, menswear, wellness, accessories, shoes, pop culture, and celebrity news.
Abigail Connolly
Abigail Connolly stands out for covering celebrity culture and fashion as a visual story about outfits, images, and online reaction. She writes for Yahoo and SheFinds, where she covers celebrity news, fashion, and related lifestyle topics. Her beat focuses on stars, royals, and political figures, with stories on red carpet looks, runway trends, state-visit wardrobes, and social media posts that shape public image. She has written about Oprah Winfrey’s all-white Cannes look, Paris Fashion Week fur, Anya Taylor-Joy’s Dior dress, Melania Trump’s style, and royal figures such as Queen Camilla and Prince William. Her reporting is short, tightly focused, and descriptive, using fan comments, captions, and sourced claims to show how a single look or post drives conversation online.
Aemilia Madden
Aemilia Madden writes about how people actually live in their clothes, blending disciplined wardrobe editing with specific shopping recommendations and a clear point of view on taste and restraint. A fashion and lifestyle journalist, former senior fashion writer at Vogue, and now a freelance writer, editor, and consultant, she focuses on service-driven fashion and lifestyle stories grounded in personal testing, long-term wear, and real scenarios. Her work connects shopping lists, trend coverage, and essays into a focus on more intentional choices about what to buy and how to wear it. She reports through first-person experiments, practical shopping guides, sale roundups, and trend explainers, and her portfolio spans Vogue, Harper’s Bazaar, Elle, T Magazine, The Cut, The Wall Street Journal, and her newsletter Taeste Bud, where she extends her interest in archival references, obsessions, and inside-the-closet cleanses.
Air Mail
Batsheva Hay writes fashion and culture pieces for Air Mail with the sensibility of a working designer rather than a conventional style reporter. She is the founder of the cult label Batsheva, known for prairie dresses and vintage-inflected, modest silhouettes that rethink traditions of feminine dress. At Air Mail she sits inside style and lifestyle coverage, writing about fashion and shopping from the point of view of someone who designs the kinds of clothes she describes. Her background as a former lawyer shapes a structured, argumentative way of taking apart dress codes and conventions. She focuses on vintage clothing, modesty, subversion, and how old styles gain new meaning. In guides such as her Upper West Side piece, she treats locations as mood boards and supporting characters, using sensory detail and lived-in references to map the cultural influences behind her clothes and the world her label inhabits.