Jake Smith

Jake Smith turns fashion trends into clear, shoppable advice, with a focus on footwear, denim, and everyday wardrobe pieces that readers can actually buy and wear. He works on the commerce side of Glamour, covering fashion alongside home and wellness products and tying each recommendation to how it fits into real-life routines. His stories combine runway and street-style references with prices, product names, and styling pointers, making trend coverage feel like a practical shopping plan rather than pure inspiration.

Shoes, sandals and sneaker trends

Shoes are the backbone of Smith’s fashion coverage, and many of his most visible stories revolve around seasonal footwear trends. At Glamour UK he highlights sandal and shoe shifts, from “6 summer sandal trends the cool girls of London are wearing in 2026” to pieces on jelly sandals, sneakerinas, knee-high boots, and the first big shoe trend of autumn under a defined price ceiling.

He consistently balances trend language with function, framing sandals as the best option in extreme heat or heels as solutions to blisters and long nights out.

On Glamour’s main site he does the same in men’s categories, breaking down men’s sneaker trends into clear clusters like classic kicks, slim-sole sneakers, gorpcore pairs, soccer-inspired shoes, and sleek runners, complete with brand names and price points. Across women’s and men’s coverage, he treats footwear as a gateway to understanding a season’s style mood and uses concrete examples to show how different shoes shift an outfit’s tone.

Styling guides and wardrobe updates

Beyond trend roundups, Smith writes how-to styling pieces that walk readers through making specific garments work in day-to-day outfits. At Glamour UK he has guides on how to style a denim shirt like a fashion editor, how to style flared jeans for a “chicest summer yet,” and how to make capri pants feel current, often anchoring the advice in what fashion insiders or editors are wearing.

On Glamour he expands that approach to pieces on styling sweatpants to look polished, wearing knee-high boots with major fall trends, and building outfits around oversized button-ups, brown pants, and baggy jeans so they read intentional instead of sloppy. He also drills down to smaller details like socks, showing how different sock styles and lengths can upgrade outfits and connect shoes, hemlines, and color stories. These articles rely on simple outfit formulas - specific combinations of tops, bottoms, shoes, and accessories - paired with direct product links so readers can replicate the looks without guessing.

Commerce roundups and sales coverage

Smith’s role on the commerce desk means that many of his stories are product roundups structured around testing, price comparisons, and curated lists across categories.

His fashion shopping features at Glamour UK include lists of the best designer bags worth the investment, the best T-shirts you can buy, and accessories that he flags as signals that someone is a “fashion girl,” each built around specific items and explanations of why they earn a place in a wardrobe. On Glamour he contributes large-scale fragrance guides, such as roundups of the best colognes for teenage boys and the best colognes for men, which organize scents by use case, budget, and fragrance family.

He also tests and recommends beauty-adjacent products like silk pillowcases that improve skin and hair and light-up makeup mirrors that support more precise application. In sales coverage, he tracks major events like the Nordstrom Anniversary Sale, Black Friday, and Amazon Prime Day, filtering thousands of potential deals down to the fashion and beauty items he considers genuinely worth readers’ money.

Across these stories, he writes in straightforward commerce language - clear product names, prices, testing notes, and why-to-buy reasoning - while keeping the tone close to editorial fashion writing rather than pure promotion.

Cross-category lifestyle and sexual wellness coverage

Although fashion is the center of his beat, Smith’s commerce work stretches into broader lifestyle and sexual wellness territory.

Glamour’s masthead describes him as covering “all things lifestyle,” and he regularly folds home goods, self-care accessories, and wellness products into his shopping guides and gift roundups. His portfolio includes cookware sets, silk pillowcases, vibrating wands, and other items that sit at the intersection of comfort, intimacy, and everyday practicality, reflecting a view of style that includes the bedroom and bathroom as much as the wardrobe. He has also written for other health and fashion-focused publications, including a period covering health, beauty, and fitness gadgets and contributions to major women’s magazines, which informs the way he frames products across fashion, beauty, and wellness rather than treating them as separate silos.

That cross-category familiarity shows up in his Glamour work, where a single shopping feature might move fluently from shoes and bags to sleep accessories and personal-care devices, always tied back to how people actually live.

Background in commerce and SEO-driven content

Smith has a sustained background in commerce editing and SEO-oriented writing, producing a high volume of long-form shopping stories each week.

His professional profile notes experience in news, ecommerce, and search-friendly content, which matches the mix of trend explainers, celebrity-adjacent product pieces, and detailed roundups visible in his Glamour portfolio. He works closely with visual and production teams to package stories for digital publication, and he incorporates native checkout tools and coupons where available, indicating comfort with the technical side of commerce publishing as well as the editorial craft.

Taken together, his work positions him as a fashion-led commerce specialist who can translate emerging trends and viral products into search-optimized, reader-focused stories grounded in real testing and clear recommendations.