Izzy Baskette
Izzy Baskette turns fashion, beauty, and lifestyle trends into concrete shopping advice grounded in her own testing and daily routines. As a shopping writer at People, she concentrates on accessible products from major retailers, pairing price-conscious picks with clear guidance on how they fit into real life. Her coverage spans clothing, shoes, beauty staples, wellness gear, and practical home and hobby buys, with a consistent emphasis on usability and value.
Editor-tested fashion and activewear
Baskette’s fashion coverage centers on wearable pieces - wedding guest dresses, everyday shoes, and activewear - that bridge current trends and comfort. Her wedding guest dress guides highlight editor-approved options at a range of price points, often underlining muted palettes, interesting patterns, and how a single dress can work with different accessories.
She returns frequently to event dressing, including fall wedding guest dresses available on Amazon, where she weighs pattern, color, and versatility as much as cost.
Footwear is a recurring focus, from platform clogs that she calls her go-to travel shoes to fall-ready mesh ballet flats and sporty “sneakerinas.” In these pieces she draws direct lines between celebrity style - such as clogs worn by Jennifer Aniston and Meghan Markle - and similar, more affordable options available online. Her activewear stories, including editor-approved workout clothes from Lululemon, Amazon, and other brands, lean on her regular exercise routine and spell out why specific cuts, trims, and backs work in practical settings like hot yoga and Pilates. She writes in first person about details such as necklines, trim, and sweat management, using those observations to explain fit and performance rather than relying on vague trend language.
Beauty and nail care reviews
In beauty, Baskette specializes in product-specific reviews that foreground longevity and ease of use.
Her piece on fast-drying Dazzle Dry nail polish, for instance, frames the brand as her go-to for long-lasting manicures, stressing how application time compares to a salon visit and noting that her pedicures can last for weeks without chipping. She highlights shade ranges and neutral-versus-fun colors as part of the decision-making process, tying aesthetic preferences back to the product’s performance.
Her beauty coverage also includes interviews and celebrity-linked product stories, such as Naomi Watts’ comments on Stripes Beauty items she considers essential. In these features, Baskette balances the celebrity’s perspective with service details - what the products are meant to address, how they fit into a routine, and where readers can find them.
Across her beauty work, she tends to anchor recommendations in specific use cases and durability, positioning items as everyday tools rather than purely aspirational treats.
Shopping guides for home, organization, and hobbies
Beyond fashion and beauty, Baskette writes shopping guides that tackle home, organization, and leisure from a practical angle. Her story on $25 packing bags that replaced her moving boxes walks through how she used them for clothing, kitchenware, décor, and miscellaneous items during a move, emphasizing capacity, durability, and ease of transport over aesthetic appeal. In fall shopping roundups for Amazon, she includes both fashion and home picks - such as candles with timer functions - and calls out small design touches that make day-to-day life simpler, like built-in timers that prevent leaving items on by accident.
She also covers hobby-oriented products, including editor-approved Lego sets at Amazon, where she focuses on the mix of structural building and open-ended design through color and decorative pieces. Her descriptions of how builders can “chart their own aesthetic course” with flowers, greenery, and hearts show an interest in creativity and customization, not just the base set. Across these guides, Baskette treats organization tools and leisure products with the same service lens as her fashion coverage, explaining how they function, who they suit, and why they earned a place in an editor-approved list.
Background in culture, travel, and lifestyle reporting
Before joining People as a shopping writer in 2025, Baskette worked as a staff writer covering culture and lifestyle at another outlet. Her previous work included stories on local culture, the arts, emerging talent, and notable events, as well as travel pieces ranging from a Chinese American women-led tour of Chinatown to a guide to the under-the-radar Caribbean destination of St. Croix and an immersive weekend at a wellness ranch in the Hudson Valley. She describes her prior experience as spanning travel, culture, lifestyle, news, commerce, the arts, health, and fashion, which gives her current shopping coverage a broad experiential base.
That background shows up in her present work in the way she situates products within wider cultural trends and lived experiences, rather than treating them as isolated items.
4 more fashion journalists.
Aaron Royce
Aaron Royce turns runway moments and celebrity event dressing into clear, wearable stories that show readers how trends move from the red carpet to real life. He is a fashion news writer at The Zoe Report, where he covers fashion, trends, celebrity style, and related news across the site. He also works in a fashion news editing role at The Daily Front Row, extending his reporting into the industry’s front row and party circuit. As a contributing and freelance journalist, he writes for fashion and lifestyle magazines including People, InStyle, Marie Claire, and other outlets, with a focus on shopping, beauty, and culture. His reporting centers on fashion’s visual language, celebrity influence, and shoppable outcomes across fashion, beauty, fragrance, jewelry, skincare, menswear, wellness, accessories, shoes, pop culture, and celebrity news.
Abigail Connolly
Abigail Connolly stands out for covering celebrity culture and fashion as a visual story about outfits, images, and online reaction. She writes for Yahoo and SheFinds, where she covers celebrity news, fashion, and related lifestyle topics. Her beat focuses on stars, royals, and political figures, with stories on red carpet looks, runway trends, state-visit wardrobes, and social media posts that shape public image. She has written about Oprah Winfrey’s all-white Cannes look, Paris Fashion Week fur, Anya Taylor-Joy’s Dior dress, Melania Trump’s style, and royal figures such as Queen Camilla and Prince William. Her reporting is short, tightly focused, and descriptive, using fan comments, captions, and sourced claims to show how a single look or post drives conversation online.
Aemilia Madden
Aemilia Madden writes about how people actually live in their clothes, blending disciplined wardrobe editing with specific shopping recommendations and a clear point of view on taste and restraint. A fashion and lifestyle journalist, former senior fashion writer at Vogue, and now a freelance writer, editor, and consultant, she focuses on service-driven fashion and lifestyle stories grounded in personal testing, long-term wear, and real scenarios. Her work connects shopping lists, trend coverage, and essays into a focus on more intentional choices about what to buy and how to wear it. She reports through first-person experiments, practical shopping guides, sale roundups, and trend explainers, and her portfolio spans Vogue, Harper’s Bazaar, Elle, T Magazine, The Cut, The Wall Street Journal, and her newsletter Taeste Bud, where she extends her interest in archival references, obsessions, and inside-the-closet cleanses.
Air Mail
Batsheva Hay writes fashion and culture pieces for Air Mail with the sensibility of a working designer rather than a conventional style reporter. She is the founder of the cult label Batsheva, known for prairie dresses and vintage-inflected, modest silhouettes that rethink traditions of feminine dress. At Air Mail she sits inside style and lifestyle coverage, writing about fashion and shopping from the point of view of someone who designs the kinds of clothes she describes. Her background as a former lawyer shapes a structured, argumentative way of taking apart dress codes and conventions. She focuses on vintage clothing, modesty, subversion, and how old styles gain new meaning. In guides such as her Upper West Side piece, she treats locations as mood boards and supporting characters, using sensory detail and lived-in references to map the cultural influences behind her clothes and the world her label inhabits.