Francesca Rice
Francesca Rice is the multiplatform editor of Red, overseeing the magazine’s digital content across all sections and platforms. She combines editorial leadership with hands-on fashion and lifestyle writing, shaping how Red covers clothes, culture and everyday style. Her fashion pieces focus on polished yet wearable looks, including shoppable edits on heatwave-ready work dresses and other everyday wardrobe solutions.
Digital leadership across fashion and lifestyle
Rice directs Red’s digital strategy, setting the editorial agenda for the website, newsletter, social media and video. She oversees core lifestyle verticals including fashion, beauty, wellbeing, interiors and culture, ensuring a consistent tone and visual identity across the brand’s online presence. Her role spans commissioning, editing and packaging stories so that service-led fashion content sits alongside features on wellness, home and entertainment in a cohesive way.
As multiplatform editor, she acts as a bridge between traditional magazine features and real-time digital coverage, aligning long-lead ideas with timely fashion drops and cultural moments.
High-street fashion edits and shopping guides
Rice’s fashion writing centres on accessible, high-street style that looks polished but remains attainable. Recent pieces spotlight specific items such as a Marks & Spencer crossbody bag positioned as a designer-look alternative at a £25 price point, framing them as smart, value-conscious buys. Her shopping guides typically highlight how a single dress, bag or capsule item can work across work, weekend and events, with clear cues on cut, fabric and price.
Across these edits she consistently links product picks to real-world scenarios - office heatwaves, busy commutes, seasonal wardrobe refreshes - keeping the focus on clothes that solve practical style problems rather than purely editorial looks.
Red-carpet style and awards-season coverage
Alongside everyday fashion, Rice covers awards-season dressing and major red-carpet events, using them as style reference points for readers. Her round-up of the best red-carpet dresses from the Grammys 2025 breaks down standout looks into trends, silhouettes and colour stories, treating celebrity outfits as inspiration boards rather than distant spectacle. This coverage often balances high-fashion analysis with nods to how key elements - a neckline, a fabric choice, a colour palette - translate into more affordable options featured elsewhere on Red.
By weaving awards-season style into the broader fashion mix, she positions red-carpet coverage as part of an ongoing conversation about what feels modern, glamorous and wearable now.
Streaming TV and pop culture features
Rice also writes entertainment and culture pieces that sit alongside her fashion coverage, particularly around buzzy streaming titles. Her feature on Nobody Wants This season 2 focuses on what viewers can expect from the new run, signalling an interest in character-driven series and the broader cultural chatter around them. These articles typically combine plot and production details with a feel for why a show matters in the current TV landscape, mirroring the service-driven tone of her fashion content. This mix of streaming coverage, awards-season style and high-street shopping guides gives her byline a distinct blend of culture and consumer insight within Red’s lifestyle offering.
Background in digital lifestyle journalism
Rice has worked in lifestyle and luxury journalism since 2013, building a career across major UK magazines before taking on her current role at Red. Her earlier positions span features writing and senior digital roles on established women’s media brands, giving her experience in both long-form storytelling and audience-focused online publishing. She joined Red as digital editor in 2021 and progressed to multiplatform editor, bringing a decade of fashion, beauty and lifestyle experience to the brand’s digital growth.
That background underpins a consistent editorial approach: service-led fashion and lifestyle content delivered with clear, practical framing and an eye on how readers actually live and dress.
4 more fashion journalists.
Adam Cheung
Adam Cheung is a style writer at British GQ with a specialist focus on sneakers, streetwear and menswear product coverage. He treats sneakers and streetwear as culture and design objects, writing about individual models, new silhouettes and the details that make them stand out. His work spans men’s style, watches and grooming, keeping attention on how people can wear and buy into emerging trends. He produces service-led shopping edits on shoes, bags and accessories, built around clear recommendations and concise reasoning. He covers brands and market trends with an emphasis on wearable takeaways for everyday style and occasion dressing. His British GQ features are republished across international GQ editions, and he runs Typed Hype, an Instazine dedicated to sneaker culture, extending his coverage across mainstream menswear, niche releases and culture-facing commentary.
Alexandra Fullerton
Alexandra Fullerton is a freelance stylist and fashion writer for The Telegraph, known for turning professional styling methods into simple, practical rules for dressing. She covers outfit formulas, wardrobe edits, seasonal dressing, tights, festive knitwear, high-street fashion, smart shopping and investment pieces. Her advice focuses on what to keep, what to buy and how to wear it in real life, rather than fashion news or abstract trends. She draws on a long career as a fashion director and editor at Stylist and Glamour, styling shoots and working with actors, musicians and presenters. She also styles commercial campaigns and individual clients. Fullerton writes fashion books, including guides to everyday dressing and Chanel bags, and runs the My3Words shopping concept based on her three-word method.
Alexandria Dale
Alexandria Dale specialises in turning celebrity style and emerging trends into affordable high street shopping guides. She is Digital Fashion Writer at Cosmopolitan UK, covering fashion news, trend analysis and product-led features. Her beat includes seasonal colours, fabrics, transitional dressing, polished looks on a budget, sustainable fashion and new brands. She finds high street alternatives to luxury pieces and identifies trends worth investing in, with a focus on fit, fabric, versatility and repeat wear. Her guides often centre on one trend or wardrobe staple, with specific buys under a clear price cap. Recent work includes Victoria Beckham-inspired burgundy leather midi skirts, Primark wide-leg trousers, M&S argyle jumpers and Primark home delivery. She has six years of fashion journalism experience across digital and print titles, including Glamour and Ok!, and reports with practical styling advice and product detail.
Alice Reynolds
Alice Reynolds is a writer and production journalist on The Independent’s IndyBest shopping desk who tests accessible supermarket and high-street products in real life. She focuses on fashion, beauty, food and fitness, reviewing supermarket food and drink, protein bars and creatine supplements, and high-street clothing and beauty launches. Her beat spans supermarket staples such as dark chocolate, pizzas, Easter eggs and Greek yoghurt, plus workout snacks and performance supplements, and value-led fashion like viral jackets, wrap skirts and beauty advent calendars. She runs comparative “best of” round-ups that weigh flavour, texture, thickness, quality, price and usefulness, using hands-on trials and taste tests. Her reporting is plain, practical and grounded in repeated supermarket and high-street testing, informed by interests in food, fitness and lifestyle shopping and earlier experience across travel and news formats.