Ethan Jupp
Ethan Jupp covers performance-focused cars and automotive technology for evo, with a particular eye on how fast, practical vehicles behave in real use and what their engineering choices mean for keen drivers. He works as web editor on evo’s digital team and has spent around a decade in motoring media, from wide-reaching consumer outlets to niche historic motorsport and collector-car publications. His beat centres on how modern drivetrains, chassis setups and digital systems shape the driving experience, whether in traditional manual sports cars or the latest electric and hybrid models.
Performance cars and driver engagement
Jupp’s core lens is how performance cars communicate with the driver, and he frequently returns to manual gearboxes and analogue interaction as a defining theme. In recent coverage of the Porsche 911 Carrera T, he focuses on its position as one of the few remaining manual sports cars, framing it as the purest and most interactive 911 this side of a GT3 and stressing the rewards of its responsive turbocharged engine and stripped-back specification.
His work on high-performance BMWs, including reviews of hardcore M3 derivatives and fast estates, emphasises the balance between speed, power and the ability to be exploited on real roads rather than just in data sheets. Across these pieces he combines subjective assessment of steering feel, power delivery and chassis balance with clear, concise evaluations of pricing, ride quality and everyday usability.
Electric, hybrid and future-facing models
Jupp is a consistent voice on how electrification and hybridisation are changing enthusiast cars, paying close attention to charging capability, range, refinement and the trade-offs versus traditional performance benchmarks. His review of the Mercedes-Benz CLA in its electric and hybrid forms foregrounds usable range, charging limitations and highway refinement, setting the car in direct comparison with mainstream rivals such as Tesla’s Model 3 while noting where it still falls short on outright excitement.
In his Porsche Taycan coverage he characterises the car as one of the most complete electric performance models, noting how updated power outputs turn it from a merely competent EV into something genuinely quick while remaining disciplined about tyre wear and traction control behaviour. A detailed examination of the Kia EV6 GT as a “family crossover with Ferrari power” explores configurable driving modes, synthetic interaction points and how software layers can make a heavy EV feel engaging when driven with commitment.
Across these electric and hybrid stories he treats technology as part of the dynamic picture, weighing charging architecture, driveline sophistication and calibration against the fundamental question of whether the car rewards an enthusiast behind the wheel.
Fast estates, SUVs and 4x4s
Beyond traditional sports cars, Jupp spends significant time on fast estates, SUVs and 4x4s, focusing on how they combine pace, space and all-weather capability. In collaborative guides to the best fast estate cars, he highlights models such as the Mercedes-AMG E53 for their perceived performance, capability and everyday practicality, while candidly acknowledging where character and drama have been diluted compared with earlier, more aggressive variants.
His Audi Q5 assessment treats it as a refined and stylish family SUV yet criticises its engine line-up for lacking the effortless performance these cars once offered, underlining how modern four-cylinder units labour under substantial weight and how tyre roar and familiar cabin design blunt its appeal. In performance-oriented tests of the Cupra Leon estate VZ3 he stresses the car’s keener, more eager character compared with closely related mainstream hatchbacks, noting that the combination of four-wheel drive and estate bodywork still leaves ample room for driving fun.
Coverage of the Defender Octa within a survey of the best 4x4 performance cars examines its remarkable breadth of ability, positioning it well beyond caricatured “hot” Defenders and instead as a serious, highly capable all-weather performance vehicle.
Supercar eras and editorial programmes
Alongside individual car reviews, Jupp plays a visible role in shaping evo’s larger editorial programmes, particularly series that trace the evolution of the supercar and performance car eras.
In the “birth of the supercar” feature introducing a multi-issue Eras project, he sets out the foundational questions - what counts as the first supercar, who the pioneers were and which cars established the template for today’s heroes - then guides readers through the origins of the genre and the case for seminal models such as the Lamborghini Miura. His work on issue packages, including evo 343, 338 and 349, involves curating line-ups that range from iconic 1980s French hot hatches and Alpine A110 coachbuilds to contemporary Lotus Emira specials, mid-engined Elises, Porsche 911 GT3 spin-offs and new supercars from emerging manufacturers. In these issue overviews he steps back from single-nameplates to look at broader trends in power, weight and technology, showing how performance cars have changed over the decades and what that means for their character today.
This combination of detailed car-level analysis and era-level synthesis marks his editorial work out from straightforward news or launch coverage and reinforces his focus on how technology and engineering choices shape the long arc of driver’s cars.
Experience and format
Jupp’s output spans single-car road tests, twin-authored group pieces, buying and “best of” guides, and editorial introductions to themed magazine issues. His professional background includes content generation, editing and sub-editing across both mass-market motoring outlets and specialist historic and collector-car titles, giving him a broad view of how enthusiast content works in print and online. Across formats he maintains a consistent emphasis on clear verdicts, grounded dynamic impressions and pragmatic detail on specification, pricing and running compromises, anchoring technology-focused analysis in the reality of how a car behaves day to day.
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