Emily Sleight
Emily Sleight is a reviews and affiliates writer at the Liverpool Echo who covers fashion, beauty, shopping and product reviews with a clear focus on everyday value and usefulness. Her work centres on trying things herself, from dresses and fragrance advent calendars to burgers and supermarket coffee, then reporting back in straightforward terms so readers know what is worth their money. She combines fashion expertise with a consumer reporter’s eye, regularly linking outfits, gadgets and treats to specific moments such as the Grand National, fast-food menu changes and seasonal home problems.
High street fashion and event dressing
Sleight frequently spotlights high street fashion that balances price and versatility, including a Roman £38 summer dress available in multiple prints that she positions as suitable from office to night out.
Her Primark coverage picks out an £18 dress framed as perfect for the Grand National, tying trends to concrete occasions rather than abstract runway talk. In Grand National live coverage she selects retailers she considers strong options for putting together race day outfits, reinforcing a focus on accessible styling over luxury labels. She serves as a judge for the Grand National Style Awards over the past two years, which underlines that event dressing is a recurring strand of her work rather than a one-off assignment.
Shopping, beauty deals and practical gadgets
Beyond clothing, Sleight covers beauty and shopping deals with explicit attention to savings, such as a Boots fragrance advent calendar where shoppers can save £266 compared with buying each item individually.
She highlights the inclusion of designer brands like Lancôme and Givenchy, showing that price coverage sits alongside brand awareness and detailed product descriptions. Her work on car dehumidifiers and condensation shows a practical streak, applying product reviews to everyday issues in both vehicles and homes. Colleagues cite her earlier dehumidifier piece when explaining how they tackled condensation, indicating that her gadget coverage extends beyond fashion into broader lifestyle solutions. The Liverpool Echo credits her with topic expertise in fashion, beauty, shopping and reviews, which matches this mix of style content and utilitarian product testing.
Food, drink and fast-food reviews
A notable part of her archive involves food and drink, where she taste-tests products herself and writes in plain, descriptive language. In a comparison of McDonald's McCrispy and Burger King's crispy chicken burger she tries both sandwiches and writes from first-hand experience, framing the piece as a guide for consumers weighing the two options. Her evaluation of coffee from Aldi, Asda and Lidl focuses on flavour, strength and the “usual caffeine hit”, demonstrating a preference for concrete sensory detail over vague impressions. A review of afternoon tea at an M&S Café weighs ambience and affordable pricing against one specific element she would change, reinforcing her pattern of balanced, value-conscious assessments.
She also tracks fast-food menu changes, such as the return of five classic McDonald's items in a January update, flagging news that affects customers’ everyday eating habits.
Entertainment, TV and live events
Sleight occasionally moves into entertainment and live event coverage, particularly where audience experience and consumer angles overlap with her core beat.
Her report on Guns N' Roses' Glastonbury set focuses on sound problems that left fans struggling to hear Axl Rose, including a response from the band’s spokesperson, mirroring her broader interest in how paying audiences actually experience events. Television pieces such as coverage of Coronation Street fans reacting to a storyline about Deirdre’s “return” centre on viewer responses rather than production-side analysis. During Grand National live updates she contributes fashion guidance by highlighting retailers suitable for racegoers’ outfits, blending event reporting with service journalism.
A co-bylined article on the Liverpool City Region mayoral election shows she can join larger newsroom coverage when required, though the bulk of her output remains rooted in reviews and consumer-facing stories. Before joining the Liverpool Echo she worked as a commercial content writer for The Mirror, which feeds into her emphasis on affiliates and detailed product-led coverage.
Across fashion, beauty, shopping and reviews, Sleight’s work is defined by hands-on testing, price-conscious detail and an emphasis on how products and experiences feel in everyday use. Her pieces consistently aim to answer whether something is worth buying or attending, using direct descriptions and specific examples rather than broad lifestyle claims.
4 more fashion journalists.
Adam Cheung
Adam Cheung is a style writer at British GQ with a specialist focus on sneakers, streetwear and menswear product coverage. He treats sneakers and streetwear as culture and design objects, writing about individual models, new silhouettes and the details that make them stand out. His work spans men’s style, watches and grooming, keeping attention on how people can wear and buy into emerging trends. He produces service-led shopping edits on shoes, bags and accessories, built around clear recommendations and concise reasoning. He covers brands and market trends with an emphasis on wearable takeaways for everyday style and occasion dressing. His British GQ features are republished across international GQ editions, and he runs Typed Hype, an Instazine dedicated to sneaker culture, extending his coverage across mainstream menswear, niche releases and culture-facing commentary.
Alexandra Fullerton
Alexandra Fullerton is a freelance stylist and fashion writer for The Telegraph, known for turning professional styling methods into simple, practical rules for dressing. She covers outfit formulas, wardrobe edits, seasonal dressing, tights, festive knitwear, high-street fashion, smart shopping and investment pieces. Her advice focuses on what to keep, what to buy and how to wear it in real life, rather than fashion news or abstract trends. She draws on a long career as a fashion director and editor at Stylist and Glamour, styling shoots and working with actors, musicians and presenters. She also styles commercial campaigns and individual clients. Fullerton writes fashion books, including guides to everyday dressing and Chanel bags, and runs the My3Words shopping concept based on her three-word method.
Alexandria Dale
Alexandria Dale specialises in turning celebrity style and emerging trends into affordable high street shopping guides. She is Digital Fashion Writer at Cosmopolitan UK, covering fashion news, trend analysis and product-led features. Her beat includes seasonal colours, fabrics, transitional dressing, polished looks on a budget, sustainable fashion and new brands. She finds high street alternatives to luxury pieces and identifies trends worth investing in, with a focus on fit, fabric, versatility and repeat wear. Her guides often centre on one trend or wardrobe staple, with specific buys under a clear price cap. Recent work includes Victoria Beckham-inspired burgundy leather midi skirts, Primark wide-leg trousers, M&S argyle jumpers and Primark home delivery. She has six years of fashion journalism experience across digital and print titles, including Glamour and Ok!, and reports with practical styling advice and product detail.
Alice Reynolds
Alice Reynolds is a writer and production journalist on The Independent’s IndyBest shopping desk who tests accessible supermarket and high-street products in real life. She focuses on fashion, beauty, food and fitness, reviewing supermarket food and drink, protein bars and creatine supplements, and high-street clothing and beauty launches. Her beat spans supermarket staples such as dark chocolate, pizzas, Easter eggs and Greek yoghurt, plus workout snacks and performance supplements, and value-led fashion like viral jackets, wrap skirts and beauty advent calendars. She runs comparative “best of” round-ups that weigh flavour, texture, thickness, quality, price and usefulness, using hands-on trials and taste tests. Her reporting is plain, practical and grounded in repeated supermarket and high-street testing, informed by interests in food, fitness and lifestyle shopping and earlier experience across travel and news formats.