Emily Algar
Emily Algar is Beauty Editor at RUSSH, covering fashion-adjacent beauty, fragrance and the sensory side of culture with a scientific, intimate lens. Her work focuses on how products smell, feel and perform, translating technical detail into plain language grounded in real routines and rituals. She writes across perfume launches, skincare analysis, brand-led features and lifestyle stories, giving beauty the same narrative depth the masthead reserves for fashion.
Science, scent and beauty
On her author page, Algar defines her remit as exploring the intersection of science, scent and beauty, and that phrase runs through her coverage. She writes dedicated fragrance features such as “Exactly what the new Coco Mademoiselle Crush Absolu smells like”, foregrounding sensorial description over marketing copy. In RUSSH’s Beauty Annual, she contributes guidance on the “intersections between beauty and becoming”, linking ingredient-focused insight with the emotional role of beauty rituals.
She extends this analytical, but accessible, approach into interviews and live conversations, including her in-person discussion with skincare visionary Emma Lewisham at a Beauty Annual event hosted by the masthead.
Wedding day beauty secrets
Algar frequently grounds beauty writing in her own experience, using personal milestones to explain product choices and techniques. In her wedding coverage for the masthead, she chronicles a Euro-style ceremony alongside the hair, makeup and fragrance decisions that shaped the day, turning a lifestyle story into a practical beauty roadmap. A separate feature on her wedding day beauty routine details textures, tones and application choices, from cream blush and softly defined eyes to individual lashes and a fresh pink lip, framed as guidance rather than instruction.
This first-person, but tightly edited, style distinguishes her from beat reporters who focus only on product news, making the emotional context of a look part of the story.
Postcards from Jumeirah, Uluwatu
Algar extends beauty into travel and hospitality, filing postcard-style dispatches that treat hotels and destinations as part of a broader sensory landscape. In her Jumeirah Bali story, she writes from a cliffside resort opened by an Emirati-owned group, positioning the property as “the one to know” rather than simply another stay option, with attention to atmosphere and experience. Her CHANEL Beauty trip from Paris to Biarritz and on to Gaujacq follows the brand’s open-sky laboratory, blending observations on landscape, plant science and luxury craft into a narrative about how a beauty house engages with place.
These assignments show her as a writer who moves between product, brand storytelling and travel detail without breaking tone, relevant when a story touches both beauty and lifestyle.
Watch, read, listen
Alongside deep-dive features, Algar contributes regular editorial notes that map her cultural and lifestyle interests, often under the masthead’s “watch, read, listen” format. In these pieces she discusses current television, film and reading lists, from series like Severance and films such as Wicked to essays and books on jewellery history and longevity, showing the breadth of references she brings into beauty and fashion conversations. She also writes service-style pieces on winter skincare, spring wardrobe essentials and festive summer recipes, each anchored in her own habits and preferences yet structured as practical advice.
Taken together, these recurring formats demonstrate a writer who connects specific products and routines to wider culture, food and fashion, useful when a story depends on mood, references or seasonal context as much as on the item itself.
4 more fashion journalists.
Adam Cheung
Adam Cheung is a style writer at British GQ with a specialist focus on sneakers, streetwear and menswear product coverage. He treats sneakers and streetwear as culture and design objects, writing about individual models, new silhouettes and the details that make them stand out. His work spans men’s style, watches and grooming, keeping attention on how people can wear and buy into emerging trends. He produces service-led shopping edits on shoes, bags and accessories, built around clear recommendations and concise reasoning. He covers brands and market trends with an emphasis on wearable takeaways for everyday style and occasion dressing. His British GQ features are republished across international GQ editions, and he runs Typed Hype, an Instazine dedicated to sneaker culture, extending his coverage across mainstream menswear, niche releases and culture-facing commentary.
Alexandra Fullerton
Alexandra Fullerton is a freelance stylist and fashion writer for The Telegraph, known for turning professional styling methods into simple, practical rules for dressing. She covers outfit formulas, wardrobe edits, seasonal dressing, tights, festive knitwear, high-street fashion, smart shopping and investment pieces. Her advice focuses on what to keep, what to buy and how to wear it in real life, rather than fashion news or abstract trends. She draws on a long career as a fashion director and editor at Stylist and Glamour, styling shoots and working with actors, musicians and presenters. She also styles commercial campaigns and individual clients. Fullerton writes fashion books, including guides to everyday dressing and Chanel bags, and runs the My3Words shopping concept based on her three-word method.
Alexandria Dale
Alexandria Dale specialises in turning celebrity style and emerging trends into affordable high street shopping guides. She is Digital Fashion Writer at Cosmopolitan UK, covering fashion news, trend analysis and product-led features. Her beat includes seasonal colours, fabrics, transitional dressing, polished looks on a budget, sustainable fashion and new brands. She finds high street alternatives to luxury pieces and identifies trends worth investing in, with a focus on fit, fabric, versatility and repeat wear. Her guides often centre on one trend or wardrobe staple, with specific buys under a clear price cap. Recent work includes Victoria Beckham-inspired burgundy leather midi skirts, Primark wide-leg trousers, M&S argyle jumpers and Primark home delivery. She has six years of fashion journalism experience across digital and print titles, including Glamour and Ok!, and reports with practical styling advice and product detail.
Alice Reynolds
Alice Reynolds is a writer and production journalist on The Independent’s IndyBest shopping desk who tests accessible supermarket and high-street products in real life. She focuses on fashion, beauty, food and fitness, reviewing supermarket food and drink, protein bars and creatine supplements, and high-street clothing and beauty launches. Her beat spans supermarket staples such as dark chocolate, pizzas, Easter eggs and Greek yoghurt, plus workout snacks and performance supplements, and value-led fashion like viral jackets, wrap skirts and beauty advent calendars. She runs comparative “best of” round-ups that weigh flavour, texture, thickness, quality, price and usefulness, using hands-on trials and taste tests. Her reporting is plain, practical and grounded in repeated supermarket and high-street testing, informed by interests in food, fitness and lifestyle shopping and earlier experience across travel and news formats.