Elle Turner
Elle Turner focuses on decoding beauty trends and testing the products behind them, with a particular emphasis on turning runway, red-carpet and social media moments into practical guidance for everyday routines. As Senior Beauty Editor at Glamour UK, she covers beauty and wellness trends, explainers and new launches, combining service journalism with a strong point of view on what actually works. She brings more than a decade of journalism experience, including several years at Glamour UK, and previously worked for a national newspaper and a digital women’s media outlet.
Beauty trends and explainers
Turner’s core patch is beauty trends and explainers that demystify what is new and why it matters, often tying looks back to cultural touchpoints and classic glamour.
In her coverage of the “Dolce Vita beauty” trend, she frames the look as a return to sexy, old-school glamour, breaking down how readers can recreate it in modern, wearable ways. Across trend pieces, she focuses on making aesthetic ideas concrete, outlining textures, finishes and techniques rather than treating trends as abstract labels. Her remit includes wellness-adjacent beauty, where she explains the benefits, limitations and positioning of new categories and ingredients within the wider market.
Her explainers often function as entry points into larger conversations about how beauty cycles move and evolve. By tracking how social media, celebrity styling and product innovation intersect, she positions new trends in relation to what readers are already using, which gives her work a continuity over time. The tone is direct and descriptive, with a focus on clarity over hype, and she consistently emphasises how a trend can be adapted for different hair types, skin textures or comfort levels.
Hair, cuts and protective styles
Hair is a major strand of Turner’s beat, and she writes frequently about cuts, colours and styling shifts that gain momentum across seasons. In her coverage of the “liquid bob” as an it-girl style, she highlights how the cut’s polished finish offers a high-shine, high-impact update on classic bobs, and explains the styling techniques and products that give the look its gloss. Seasonal round-ups such as her guide to the hair trends set to dominate summer focus on specific shapes, lengths and finishes, with practical pointers on who each trend suits and how to brief a stylist.
Turner also reports on red-carpet hair, particularly when it intersects with broader conversations about representation and protective styling. Her piece on Black women choosing natural and protective styles at the Oscars focuses on the variety of textures and styles on show and the significance of seeing them celebrated on a major awards stage. Across this coverage, she pays attention to detail - naming braiding patterns, updo structures and finish types - while still grounding the pieces in accessible takeaways for readers looking to adapt those looks.
Her hair reporting often links styling ideas to specific products and techniques, whether through reviews of treatment waters designed to smooth damaged ends or guidance on the styling products that support the cuts she profiles. This gives her hair coverage a strong service element, as she consistently connects aspirational imagery to concrete tools and routines.
Product testing, reviews and fragrance coverage
Turner’s reviews are anchored in first-hand testing, and she often writes in the first person about what a product does on her own hair or skin.
In her review of a best-selling tanning water, she documents using the product to maintain a tan through winter and assesses application, finish and longevity in detail. Her evaluation of a shortcut-to-silky-strands treatment explains how it performs on hair with damaged ends, pairing texture descriptions with clear judgments on shine, smoothness and overall impact. When covering complexion products like a new Fenty Beauty foundation, she names her shade, comments on coverage and finish, and situates the formula within the broader foundation landscape.
These pieces frequently include star ratings and structured verdicts, which makes her perspective easy to scan while still offering nuanced observations on who a product will serve best. She balances enthusiasm for genuinely impressive launches with candid acknowledgement of limitations, giving readers a sense of where each product sits in terms of payoff, usability and value. The cumulative effect is a body of work that functions as a running log of tested recommendations across categories including tanning, haircare and base makeup.
Fragrance and celebrity beauty sit alongside this product work, adding another dimension to her coverage.
In her interview with Zendaya about smelling “soooo good”, Turner uses a celebrity conversation to explore how fragrance choices, layering and routine contribute to a signature scent, blending access reporting with practical scent advice. As Senior Beauty Editor, she folds these interviews into a wider ecosystem of trend pieces and reviews, giving readers both aspirational narratives and grounded recommendations. Her previous experience at a national newspaper and as part of a digital women’s media launch team informs a digital-native style that combines reported features, ranking formats and conversational reviews across beauty, hair and wellness.
4 more fashion journalists.
Adam Cheung
Adam Cheung is a style writer at British GQ with a specialist focus on sneakers, streetwear and menswear product coverage. He treats sneakers and streetwear as culture and design objects, writing about individual models, new silhouettes and the details that make them stand out. His work spans men’s style, watches and grooming, keeping attention on how people can wear and buy into emerging trends. He produces service-led shopping edits on shoes, bags and accessories, built around clear recommendations and concise reasoning. He covers brands and market trends with an emphasis on wearable takeaways for everyday style and occasion dressing. His British GQ features are republished across international GQ editions, and he runs Typed Hype, an Instazine dedicated to sneaker culture, extending his coverage across mainstream menswear, niche releases and culture-facing commentary.
Alexandra Fullerton
Alexandra Fullerton is a freelance stylist and fashion writer for The Telegraph, known for turning professional styling methods into simple, practical rules for dressing. She covers outfit formulas, wardrobe edits, seasonal dressing, tights, festive knitwear, high-street fashion, smart shopping and investment pieces. Her advice focuses on what to keep, what to buy and how to wear it in real life, rather than fashion news or abstract trends. She draws on a long career as a fashion director and editor at Stylist and Glamour, styling shoots and working with actors, musicians and presenters. She also styles commercial campaigns and individual clients. Fullerton writes fashion books, including guides to everyday dressing and Chanel bags, and runs the My3Words shopping concept based on her three-word method.
Alexandria Dale
Alexandria Dale specialises in turning celebrity style and emerging trends into affordable high street shopping guides. She is Digital Fashion Writer at Cosmopolitan UK, covering fashion news, trend analysis and product-led features. Her beat includes seasonal colours, fabrics, transitional dressing, polished looks on a budget, sustainable fashion and new brands. She finds high street alternatives to luxury pieces and identifies trends worth investing in, with a focus on fit, fabric, versatility and repeat wear. Her guides often centre on one trend or wardrobe staple, with specific buys under a clear price cap. Recent work includes Victoria Beckham-inspired burgundy leather midi skirts, Primark wide-leg trousers, M&S argyle jumpers and Primark home delivery. She has six years of fashion journalism experience across digital and print titles, including Glamour and Ok!, and reports with practical styling advice and product detail.
Alice Reynolds
Alice Reynolds is a writer and production journalist on The Independent’s IndyBest shopping desk who tests accessible supermarket and high-street products in real life. She focuses on fashion, beauty, food and fitness, reviewing supermarket food and drink, protein bars and creatine supplements, and high-street clothing and beauty launches. Her beat spans supermarket staples such as dark chocolate, pizzas, Easter eggs and Greek yoghurt, plus workout snacks and performance supplements, and value-led fashion like viral jackets, wrap skirts and beauty advent calendars. She runs comparative “best of” round-ups that weigh flavour, texture, thickness, quality, price and usefulness, using hands-on trials and taste tests. Her reporting is plain, practical and grounded in repeated supermarket and high-street testing, informed by interests in food, fitness and lifestyle shopping and earlier experience across travel and news formats.