Dale Arden Chong
Dale Arden Chong turns runway trends, sports moments, and celebrity style into concrete, editor-tested shopping advice that focuses on how clothes and accessories work in real life.
She is the Senior Fashion Commerce Editor at ELLE, where she edits and reports on fashion trends, labels, and designers to spotlight pieces that elevate a wardrobe.
Her coverage spans fashion trends, shopping guides, personal style, event dressing, and accessories, with occasional forays into technology and home products when they intersect with how people live and dress.
Editor-tested shopping and trend coverage
Chong’s core work sits at the intersection of trend analysis and practical shopping guidance, balancing runway direction with specific product recommendations.
Her ELLE author page describes her role as editing and reporting on the latest trends, labels, and designers in order to bring readers the best items to elevate their wardrobes, which frames her stories as service pieces anchored in expert curation.
She writes detailed shopping guides such as editor-approved outfit roundups for major moments like the US Open, and seasonal breakdowns of fashion shifts like fall 2026 catwalk trends or transitional fashion trends for autumn–winter 2026.
Within these guides, she highlights specific silhouettes, materials, and construction details, reflecting a stated strength in high-quality design knowledge built from testing hundreds of products over more than eight years in the fashion industry.
Her accessories coverage includes pieces on designer bags that ELLE editors are carrying all summer, long-term tests of items like Alex Mill’s canvas tote, and focused stories on categories such as Tory Burch flats and evolving drawstring bag trends.
She extends this product focus beyond fashion by reviewing items like Samsung’s Galaxy Z Fold8 and curating Amazon home deals, keeping the same emphasis on how a purchase performs day-to-day.
Shoes, bags, and the details of dressing
Chong returns frequently to footwear and accessories as the elements that refine an outfit, treating them as both trend indicators and practical tools.
Her work on flip-flop heel trends, drawstring pants, and the shift from shoulder bags to drawstring styles shows her interest in how small changes in shape, strap, or fabric can move a look from casual to polished.
In bag coverage, she evaluates pieces across price points and categories - totes, resort bags, travel carryalls, and more - while noting capacities, comfort, and styling versatility, as seen in her detailed praise for the Coach Empire Carryall as a travel workhorse.
She also contributes shoe-focused stories, including designer shoe roundups for international ELLE editions, where she selects pairs that merit a place in a reader’s wardrobe rather than simply listing new releases.
Across these stories, her language and structure underline a commerce approach grounded in wearability and longevity rather than trend alone, consistently linking product features to specific dressing scenarios.
Sports, courts, and fashion performance
Sports-linked fashion is a recurring thread in Chong’s portfolio, which she uses to explore how performance environments influence everyday style.
Her ELLE archive includes stories on reimagined tennis sneakers, the on-court style of players like Marta Kostyuk, and outfit guides for watching major tournaments such as the US Open, all of which connect technical sportswear with spectator dressing.
She writes a fashion guide to golf course dressing, focusing on pieces that meet course norms while still aligning with contemporary trends, and applies similar thinking to fan wardrobes for events like the FIFA World Cup.
In the personal style vertical, she profiles athletes and sports-adjacent figures, examining how they construct looks that balance movement, media appearances, and individual expression.
This sports-focused work reinforces her broader approach: clothes are evaluated not only for aesthetics but for how they function under specific physical and social conditions.
Celebrity style, personal style, and everyday wardrobe building
Chong covers celebrity style and red-carpet events alongside everyday personal style, treating both as case studies in how people build wardrobes that fit their lives.
Her bylines include best-dressed roundups for major awards shows and red carpets, where she dissects standout looks from ceremonies such as the Grammys, Golden Globes, and other televised events.
These pieces catalog designers, silhouettes, and styling decisions, translating high-profile appearances into a reference library of formal and event dressing strategies.
In ELLE’s personal style section, she writes stories on office dressing, the rise of luxury fashion rental, circular fashion initiatives, AI styling tools, and advice for finding a personal style, each anchored in specific outfits and brand examples.
Her coverage of subjects like Trish Wescoat Pound’s label TWP, Marta Kostyuk’s tennis outfits, and jewelry for children shows an interest in how individuals and brands construct coherent style narratives over time.
Beyond ELLE, she has written fashion, beauty, and lifestyle content for outlets including Glamour, Who What Wear, Entertainment Tonight, The Coveteur, and ET Online, where she contributes pieces on bohemian style, shapewear, and other wardrobe fundamentals.
Across these platforms, editors describe her as having robust knowledge of design, construction, and materials, and her work consistently reflects that depth through specific product testing and detail-oriented analysis.
4 more fashion journalists.
Aaron Royce
Aaron Royce turns runway moments and celebrity event dressing into clear, wearable stories that show readers how trends move from the red carpet to real life. He is a fashion news writer at The Zoe Report, where he covers fashion, trends, celebrity style, and related news across the site. He also works in a fashion news editing role at The Daily Front Row, extending his reporting into the industry’s front row and party circuit. As a contributing and freelance journalist, he writes for fashion and lifestyle magazines including People, InStyle, Marie Claire, and other outlets, with a focus on shopping, beauty, and culture. His reporting centers on fashion’s visual language, celebrity influence, and shoppable outcomes across fashion, beauty, fragrance, jewelry, skincare, menswear, wellness, accessories, shoes, pop culture, and celebrity news.
Abigail Connolly
Abigail Connolly stands out for covering celebrity culture and fashion as a visual story about outfits, images, and online reaction. She writes for Yahoo and SheFinds, where she covers celebrity news, fashion, and related lifestyle topics. Her beat focuses on stars, royals, and political figures, with stories on red carpet looks, runway trends, state-visit wardrobes, and social media posts that shape public image. She has written about Oprah Winfrey’s all-white Cannes look, Paris Fashion Week fur, Anya Taylor-Joy’s Dior dress, Melania Trump’s style, and royal figures such as Queen Camilla and Prince William. Her reporting is short, tightly focused, and descriptive, using fan comments, captions, and sourced claims to show how a single look or post drives conversation online.
Aemilia Madden
Aemilia Madden writes about how people actually live in their clothes, blending disciplined wardrobe editing with specific shopping recommendations and a clear point of view on taste and restraint. A fashion and lifestyle journalist, former senior fashion writer at Vogue, and now a freelance writer, editor, and consultant, she focuses on service-driven fashion and lifestyle stories grounded in personal testing, long-term wear, and real scenarios. Her work connects shopping lists, trend coverage, and essays into a focus on more intentional choices about what to buy and how to wear it. She reports through first-person experiments, practical shopping guides, sale roundups, and trend explainers, and her portfolio spans Vogue, Harper’s Bazaar, Elle, T Magazine, The Cut, The Wall Street Journal, and her newsletter Taeste Bud, where she extends her interest in archival references, obsessions, and inside-the-closet cleanses.
Air Mail
Batsheva Hay writes fashion and culture pieces for Air Mail with the sensibility of a working designer rather than a conventional style reporter. She is the founder of the cult label Batsheva, known for prairie dresses and vintage-inflected, modest silhouettes that rethink traditions of feminine dress. At Air Mail she sits inside style and lifestyle coverage, writing about fashion and shopping from the point of view of someone who designs the kinds of clothes she describes. Her background as a former lawyer shapes a structured, argumentative way of taking apart dress codes and conventions. She focuses on vintage clothing, modesty, subversion, and how old styles gain new meaning. In guides such as her Upper West Side piece, she treats locations as mood boards and supporting characters, using sensory detail and lived-in references to map the cultural influences behind her clothes and the world her label inhabits.