Chloe Gallacher
Chloe Gallacher turns fashion coverage into clear, elegant wardrobe plans, using trend forecasting and shopping expertise to build outfit formulas rather than surface-level product roundups for Who What Wear. A freelance fashion editor with ten years of fashion-industry experience, she specialises in capsule wardrobes, office-ready dressing and travel styling, drawing on runway insight and a mix of high-street and luxury fashion to curate concise, shoppable edits. Her pieces are grounded in a working editor’s eye for wearability, emphasising timeless silhouettes, polished details and coherent seasonal wardrobes.
Elegant Autumn Workwear Wardrobes
Gallacher devotes significant attention to workwear and office dressing, focusing on how a small set of items can carry a reader through changing seasons. In her autumn coverage she breaks down office wardrobes into a handful of hero pieces - structured leather totes, tailored trousers, refined knitwear and versatile outerwear - and explains how these can take a dresser from brunch to boardroom with minimal effort. She treats the “in-between” periods of late summer and early autumn as a specific styling challenge, offering early-autumn workwear looks that balance lighter fabrics with more formal layers. Across these articles she favours neutral, classic colour palettes and clean lines, positioning workwear as an elegant, low-stress extension of a capsule wardrobe rather than a separate, trend-driven category.
Anti-Trend and Capsule Wardrobe Thinking
A recurring through-line in Gallacher’s work is capsule thinking: she returns repeatedly to the idea of assembling a tight edit of reliable pieces and wearing them in multiple combinations.
She writes dedicated features on anti-trend spring capsules, identifying five or so key pieces that form the backbone of a season’s wardrobe without chasing every micro-trend. Her coverage of “hardest-working staples” and minimalist capsule lists expands this into long-term planning, spotlighting classic coats, trousers, shirts and accessories that maintain relevance beyond a single season.
Even when she does cover trends, she often frames them through a minimalist lens, selecting elegant shapes and muted colours and showing how they slot into existing wardrobes. This emphasis on longevity and repeat wear differentiates her from more overtly trend-chasing fashion writers and makes her pieces particularly useful for stories about investment dressing and smart shopping.
High-Street Shopping Edits With a Luxury Eye
Gallacher’s shopping stories concentrate on making high-street fashion look elevated, and many of her headlines foreground this goal.
She writes about Zara’s sister brand launching a chic pre-autumn collection, curating a tight edit of elegant buys and calling out the details that make them feel more premium. Similar pieces focus on Marks & Spencer’s autumn trends, H&M basics that make every outfit look more expensive and specific footwear and lingerie finds from accessible brands. In each case she takes a brand that readers already recognise, identifies the most refined items and explains how to style them into polished looks. Her background includes producing elevated shopping pages and commercial shoots, and that experience informs the way she pairs price-conscious selections with luxury-inspired styling cues - silhouette, fabrication, colour and accessories - rather than treating them as standalone bargains.
This makes her a natural fit for stories that aim to bridge high-street accessibility with aspirational aesthetics.
Travel and Airport Outfit Formulas
Travel dressing is another distinctive strand in Gallacher’s output.
She builds airport outfit guides around the tension between comfort and polish, presenting five or more travel looks that are deliberately simple to copy: relaxed tailoring with structured outerwear, knit sets with smarter shoes, or denim anchored by refined accessories. She returns to airport style several times, including features on bringing back “chic airport style” and on being “over looking scruffy at the airport”, and uses these pieces to explore how small adjustments - a better coat, a smarter shoe, a tonal palette - can change the overall impression. Beyond the terminal she writes capsule packing lists for city breaks, such as Paris-focused edits, where she narrows the wardrobe to a handful of dresses, separates and layers that cover sightseeing, dinners and transit without overpacking.
Her travel features extend the same capsule logic she applies to workwear, framing travel wardrobes as tight, strategic selections designed for real itineraries rather than purely aspirational holiday imagery.
European-Inspired Trends and Outfit Ideas
Gallacher frequently uses European style archetypes as a lens for trend coverage, which gives her work a distinctive point of view. She writes about colour trends that European women are backing, French summer outfits, French-girl spring looks, and the ways Londoners and other city dwellers style jeans and boots. These pieces combine street-style observation with editor-led curation, translating loosely defined aesthetic ideas - French minimalism, Scandinavian polish, London denim styling - into specific outfit formulas a reader can copy.
She also produces runway trend roundups, highlighting elegant trends spotted on the spring shows and distilling them into a small number of wearable themes. Throughout, her focus remains on elegance and effortlessness: even when the source is a runway or a vibrant city street, her output is organised into approachable combinations and clear lists of pieces, not abstract mood reporting.
That balance of trend awareness and practical translation defines her coverage across Who What Wear.
4 more fashion journalists.
Adam Cheung
Adam Cheung is a style writer at British GQ with a specialist focus on sneakers, streetwear and menswear product coverage. He treats sneakers and streetwear as culture and design objects, writing about individual models, new silhouettes and the details that make them stand out. His work spans men’s style, watches and grooming, keeping attention on how people can wear and buy into emerging trends. He produces service-led shopping edits on shoes, bags and accessories, built around clear recommendations and concise reasoning. He covers brands and market trends with an emphasis on wearable takeaways for everyday style and occasion dressing. His British GQ features are republished across international GQ editions, and he runs Typed Hype, an Instazine dedicated to sneaker culture, extending his coverage across mainstream menswear, niche releases and culture-facing commentary.
Alexandra Fullerton
Alexandra Fullerton is a freelance stylist and fashion writer for The Telegraph, known for turning professional styling methods into simple, practical rules for dressing. She covers outfit formulas, wardrobe edits, seasonal dressing, tights, festive knitwear, high-street fashion, smart shopping and investment pieces. Her advice focuses on what to keep, what to buy and how to wear it in real life, rather than fashion news or abstract trends. She draws on a long career as a fashion director and editor at Stylist and Glamour, styling shoots and working with actors, musicians and presenters. She also styles commercial campaigns and individual clients. Fullerton writes fashion books, including guides to everyday dressing and Chanel bags, and runs the My3Words shopping concept based on her three-word method.
Alexandria Dale
Alexandria Dale specialises in turning celebrity style and emerging trends into affordable high street shopping guides. She is Digital Fashion Writer at Cosmopolitan UK, covering fashion news, trend analysis and product-led features. Her beat includes seasonal colours, fabrics, transitional dressing, polished looks on a budget, sustainable fashion and new brands. She finds high street alternatives to luxury pieces and identifies trends worth investing in, with a focus on fit, fabric, versatility and repeat wear. Her guides often centre on one trend or wardrobe staple, with specific buys under a clear price cap. Recent work includes Victoria Beckham-inspired burgundy leather midi skirts, Primark wide-leg trousers, M&S argyle jumpers and Primark home delivery. She has six years of fashion journalism experience across digital and print titles, including Glamour and Ok!, and reports with practical styling advice and product detail.
Alice Reynolds
Alice Reynolds is a writer and production journalist on The Independent’s IndyBest shopping desk who tests accessible supermarket and high-street products in real life. She focuses on fashion, beauty, food and fitness, reviewing supermarket food and drink, protein bars and creatine supplements, and high-street clothing and beauty launches. Her beat spans supermarket staples such as dark chocolate, pizzas, Easter eggs and Greek yoghurt, plus workout snacks and performance supplements, and value-led fashion like viral jackets, wrap skirts and beauty advent calendars. She runs comparative “best of” round-ups that weigh flavour, texture, thickness, quality, price and usefulness, using hands-on trials and taste tests. Her reporting is plain, practical and grounded in repeated supermarket and high-street testing, informed by interests in food, fitness and lifestyle shopping and earlier experience across travel and news formats.