Bethan Shufflebotham
Bethan Shufflebotham is a senior fashion and beauty writer for The Mirror, covering fashion, beauty and shopping with a clear consumer focus on affordable style, product performance and value for money. Her work blends high street fashion and beauty trends with hands-on testing, discount hunting and practical wardrobe advice, making price, fit and real-world wear central to her coverage. She draws on experience across regional and national titles to approach fashion, beauty and shopping as everyday decisions rather than abstract trends, regularly putting products and initiatives to the test herself.
High street fashion and wardrobe trials
Shufflebotham’s fashion writing concentrates on high street collections and the way individual pieces work on real bodies and in real wardrobes. Her coverage of Marks and Spencer clothing is a recurring strand, including an in-store report on a £40 autumn alternative to jeans where she scouted new-season trousers, highlighted their cut and fabric, and predicted they would be a sell-out.
In another piece on a £36 Marks and Spencer dress, she focused on how the fit “looks sensational” and “hides any lumps”, framing the garment around confidence, comfort and how it flatters the wearer rather than just listing features. She produces practical styling guides such as a spring accessories article that set out three budget-friendly ways to refresh wardrobes using bags, shoes and belts, with attention to cost and versatility.
Her author bio notes that she tracks what daytime television presenters are wearing from the high street, reinforcing a focus on attainable looks that readers can replicate rather than purely aspirational fashion.
Beauty, skincare and influencer-led routines
Beauty and skincare coverage is another core part of Shufflebotham’s beat, with a strong emphasis on specific products, routines and so-called “dupes”. Her author profile describes her as an expert in predicting viral makeup products and seeking out designer look-alikes and beauty dupes, underlining her focus on trend-led but budget-conscious recommendations. She has written about fragrance through the lens of retail experience, including a feature sharing top perfumes and aftershaves ahead of Black Friday that drew on the insights of an ex-Boots worker and ran under her senior beauty writer byline.
Interviews with well-known personalities are structured around the exact products they use and why: a piece with Vogue Williams detailed a £14 foundation that acts as primer, SPF and concealer in one, presenting the formula’s multi-tasking claims and price point as the main hook. Another article with “Queen of Clean” centred on an anti-ageing serum that “makes neck super smooth”, highlighting the product’s texture, results and the interviewee’s habit of gifting it widely.
Across these pieces, Shufflebotham keeps the focus tight on ingredients, performance, and the value proposition of each beauty item, often framing stories around products that earn repeat use in everyday routines.
Supermarkets, savings and hands-on product tests
Beyond fashion and beauty, Shufflebotham frequently extends her consumer lens to supermarkets, café menus and in-store initiatives, using first-hand testing as a core reporting method. Her writing bio notes that she never pays full price online and is adept at finding discount codes, stacking deals and locating designer look-alikes, which shapes an approach that treats price and promotions as integral to any product story.
She has examined supermarket café offerings by sampling fry-ups at Morrisons, Tesco and Asda, documenting mishaps and comparing quality and value across chains to determine which serves the best breakfast.
Product comparison pieces such as her supermarket ketchup test pit own-brand bottles against big-name labels, using taste, texture and cost to judge which option genuinely deserves a place in the trolley. Shufflebotham has also reported on supermarket schemes designed to tackle period poverty and financial hardship, including visiting multiple Morrisons stores to see how the “package for Sandy” code word initiative worked in practice and checking Tesco branches to test the availability of discreet “white envelope” support.
These articles combine clear descriptions of how schemes operate with the lived experience of trying to access them, showing a consistent interest in whether consumer-facing policies deliver on their promises.
Pets, lifestyle and broader reporting experience
Shufflebotham’s work sometimes extends into pet and lifestyle coverage, where she applies the same product-focused, trial-based approach. In a feature on Marleybones luxury dog meal boxes, she had her own dogs test the service, describing the meals as “rather luxe” while unpacking what comes in the box and why certain details matter to pet owners. The piece also referenced her role as editor of a pet-focused newsletter, underscoring a parallel strand of animal-related content alongside fashion and beauty. Her biography notes that her career began at regional news titles and includes work for outlets such as the Manchester Evening News, StokeonTrentLive, The Sentinel, Coventry Live, Cheshire Live, Staffordshire Live, Northants Live, as well as national titles including The Daily Star and The Express, reflecting a broad background in lifestyle and consumer reporting before specialising in fashion and beauty.
Taken together, her portfolio shows a journalist who experiments across categories - fashion, beauty, supermarkets and pets - while keeping the reporting anchored in how products, policies and price points land in everyday life.
4 more fashion journalists.
Adam Cheung
Adam Cheung is a style writer at British GQ with a specialist focus on sneakers, streetwear and menswear product coverage. He treats sneakers and streetwear as culture and design objects, writing about individual models, new silhouettes and the details that make them stand out. His work spans men’s style, watches and grooming, keeping attention on how people can wear and buy into emerging trends. He produces service-led shopping edits on shoes, bags and accessories, built around clear recommendations and concise reasoning. He covers brands and market trends with an emphasis on wearable takeaways for everyday style and occasion dressing. His British GQ features are republished across international GQ editions, and he runs Typed Hype, an Instazine dedicated to sneaker culture, extending his coverage across mainstream menswear, niche releases and culture-facing commentary.
Alexandra Fullerton
Alexandra Fullerton is a freelance stylist and fashion writer for The Telegraph, known for turning professional styling methods into simple, practical rules for dressing. She covers outfit formulas, wardrobe edits, seasonal dressing, tights, festive knitwear, high-street fashion, smart shopping and investment pieces. Her advice focuses on what to keep, what to buy and how to wear it in real life, rather than fashion news or abstract trends. She draws on a long career as a fashion director and editor at Stylist and Glamour, styling shoots and working with actors, musicians and presenters. She also styles commercial campaigns and individual clients. Fullerton writes fashion books, including guides to everyday dressing and Chanel bags, and runs the My3Words shopping concept based on her three-word method.
Alexandria Dale
Alexandria Dale specialises in turning celebrity style and emerging trends into affordable high street shopping guides. She is Digital Fashion Writer at Cosmopolitan UK, covering fashion news, trend analysis and product-led features. Her beat includes seasonal colours, fabrics, transitional dressing, polished looks on a budget, sustainable fashion and new brands. She finds high street alternatives to luxury pieces and identifies trends worth investing in, with a focus on fit, fabric, versatility and repeat wear. Her guides often centre on one trend or wardrobe staple, with specific buys under a clear price cap. Recent work includes Victoria Beckham-inspired burgundy leather midi skirts, Primark wide-leg trousers, M&S argyle jumpers and Primark home delivery. She has six years of fashion journalism experience across digital and print titles, including Glamour and Ok!, and reports with practical styling advice and product detail.
Alice Reynolds
Alice Reynolds is a writer and production journalist on The Independent’s IndyBest shopping desk who tests accessible supermarket and high-street products in real life. She focuses on fashion, beauty, food and fitness, reviewing supermarket food and drink, protein bars and creatine supplements, and high-street clothing and beauty launches. Her beat spans supermarket staples such as dark chocolate, pizzas, Easter eggs and Greek yoghurt, plus workout snacks and performance supplements, and value-led fashion like viral jackets, wrap skirts and beauty advent calendars. She runs comparative “best of” round-ups that weigh flavour, texture, thickness, quality, price and usefulness, using hands-on trials and taste tests. Her reporting is plain, practical and grounded in repeated supermarket and high-street testing, informed by interests in food, fitness and lifestyle shopping and earlier experience across travel and news formats.