Anne Lora Scagliusi
Anne Lora Scagliusi connects trend-led fashion coverage with practical, shoppable advice, focusing on pieces that work in everyday life as well as on social feeds. She is a fashion commerce writer at Grazia with over a decade of international experience across fashion, beauty, lifestyle, wellness, travel, parenting and women’s health. Her work blends runway-adjacent trends, celebrity influence and real-world considerations like comfort, versatility and size range, resulting in service-led features that point directly to what to buy now and why.
Trend-led dress edits and outfit ideas
Scagliusi’s core Grazia output centres on dress-led shopping edits and outfit ideas that translate seasonal trends into clear purchase decisions.
In her heatwave dress feature, she identifies an unexpected silhouette gaining traction and positions it as the next warm-weather staple, moving quickly from trend observation to specific product recommendations. Her coverage of a white summer dress from Zara leans into how a single high-street piece can anchor multiple looks, reinforcing her focus on accessible, repeatable outfits rather than one-off statement buys.
She returns to dresses through life-stage-specific guides, including a detailed round-up of maternity wedding guest options across seasons. That piece highlights comfort, cut and inclusive sizing, and treats style and practicality as equal requirements, which is a recurring frame in her fashion writing. Her Abba Voyage outfit ideas extend the same approach into occasionwear, breaking down how to stand out at a major event while staying within realistic shopping parameters. Across these stories, she favours clear, direct headlines and structures that move from the trend to the shortlist, keeping the emphasis on actionable choices.
Celebrity collaborations and it pieces
Another strand of her work tracks celebrity collaborations and “it” products, always anchored in how readers can shop the look now. In her coverage of the River Island x Olivia Attwood collection, she uses the collaboration as an entry point into discussing which pieces have the strongest wardrobe mileage, linking star power to day-to-day wearability. Her feature on Reese Witherspoon confirming a Demellier bag as the key autumn accessory follows the same pattern, spotlighting a single item and building a concise case for its status as a season-defining purchase.
She extends this lens beyond fashion into adjacent lifestyle objects, such as the Stanley x LoveShackFancy tumblers. That story treats a viral drinkware collaboration with the same seriousness as an it-bag, noting design details and colourways while ultimately framing it as a considered buy rather than a fleeting fad. Across these celebrity-led pieces, Scagliusi uses recognisable names and moments to surface specific products, but keeps the copy focused on quality, styling potential and availability rather than gossip or personality coverage.
Parenting-informed fashion, kidswear and accessories
Scagliusi brings a parenting-informed perspective to fashion and lifestyle commerce, which shapes both topic selection and criteria for the products she highlights. Her Uniqlo kids round-up focuses on new-in childrenswear that is likely to sell out, balancing price, comfort and longevity while paying attention to the practicalities of dressing younger children. In her piece on Avery Row’s nappy bag collection, she emphasises designs that combine style with function, treating storage, organisation and ease of use as core fashion considerations rather than secondary details.
This focus is underpinned by experience writing parenting and reviews content for a related family brand, which gives her coverage of nursery-adjacent products a specialist, comparative feel. It also informs fashion guides such as maternity wedding guest dresses, where she assesses how well occasionwear accommodates changing bodies and family demands. By folding parenting realities into shopping coverage, she distinguishes herself from more purely trend-led fashion writers and creates a niche around fashion for people managing work, events and family life at the same time.
Seasonal outerwear, footwear and tested shopping guides
Beyond dresses and collaborations, Scagliusi produces rigorous seasonal guides to outerwear and footwear, often highlighting pieces that have been tested and reviewed. Her round-up of the best puffer jackets for women explicitly foregrounds testing, suggesting hands-on assessment of warmth, fit and value within a structured list format. That feature treats a staple winter buy as a technical and aesthetic decision, balancing insulation, silhouette and price across a range of brands.
Her article on brown trainers maps a sudden shift in colour preference to specific models, showing how a subtle trend can refresh everyday footwear without sacrificing practicality. The animal print waistcoat piece applies similar logic to a bolder item, identifying where a statement layer can slot into autumn wardrobes and which versions feel more wearable. She also undertakes broad “new in” sweeps for retailers such as Next, filtering large drops into a shortlist of pieces she expects to sell out, which reinforces her role as a time-saving curator for busy readers. Alongside her Grazia work, Scagliusi’s fashion and lifestyle writing has appeared in international magazines including Vogue, Vanity Fair, Marie Claire and Glamour, adding a wide-industry perspective to these tightly focused commerce features.
4 more fashion journalists.
Adam Cheung
Adam Cheung is a style writer at British GQ with a specialist focus on sneakers, streetwear and menswear product coverage. He treats sneakers and streetwear as culture and design objects, writing about individual models, new silhouettes and the details that make them stand out. His work spans men’s style, watches and grooming, keeping attention on how people can wear and buy into emerging trends. He produces service-led shopping edits on shoes, bags and accessories, built around clear recommendations and concise reasoning. He covers brands and market trends with an emphasis on wearable takeaways for everyday style and occasion dressing. His British GQ features are republished across international GQ editions, and he runs Typed Hype, an Instazine dedicated to sneaker culture, extending his coverage across mainstream menswear, niche releases and culture-facing commentary.
Alexandra Fullerton
Alexandra Fullerton is a freelance stylist and fashion writer for The Telegraph, known for turning professional styling methods into simple, practical rules for dressing. She covers outfit formulas, wardrobe edits, seasonal dressing, tights, festive knitwear, high-street fashion, smart shopping and investment pieces. Her advice focuses on what to keep, what to buy and how to wear it in real life, rather than fashion news or abstract trends. She draws on a long career as a fashion director and editor at Stylist and Glamour, styling shoots and working with actors, musicians and presenters. She also styles commercial campaigns and individual clients. Fullerton writes fashion books, including guides to everyday dressing and Chanel bags, and runs the My3Words shopping concept based on her three-word method.
Alexandria Dale
Alexandria Dale specialises in turning celebrity style and emerging trends into affordable high street shopping guides. She is Digital Fashion Writer at Cosmopolitan UK, covering fashion news, trend analysis and product-led features. Her beat includes seasonal colours, fabrics, transitional dressing, polished looks on a budget, sustainable fashion and new brands. She finds high street alternatives to luxury pieces and identifies trends worth investing in, with a focus on fit, fabric, versatility and repeat wear. Her guides often centre on one trend or wardrobe staple, with specific buys under a clear price cap. Recent work includes Victoria Beckham-inspired burgundy leather midi skirts, Primark wide-leg trousers, M&S argyle jumpers and Primark home delivery. She has six years of fashion journalism experience across digital and print titles, including Glamour and Ok!, and reports with practical styling advice and product detail.
Alice Reynolds
Alice Reynolds is a writer and production journalist on The Independent’s IndyBest shopping desk who tests accessible supermarket and high-street products in real life. She focuses on fashion, beauty, food and fitness, reviewing supermarket food and drink, protein bars and creatine supplements, and high-street clothing and beauty launches. Her beat spans supermarket staples such as dark chocolate, pizzas, Easter eggs and Greek yoghurt, plus workout snacks and performance supplements, and value-led fashion like viral jackets, wrap skirts and beauty advent calendars. She runs comparative “best of” round-ups that weigh flavour, texture, thickness, quality, price and usefulness, using hands-on trials and taste tests. Her reporting is plain, practical and grounded in repeated supermarket and high-street testing, informed by interests in food, fitness and lifestyle shopping and earlier experience across travel and news formats.