Anna LaPlaca
Anna LaPlaca is a senior fashion editor at Who What Wear whose coverage links editor-tested shopping, trend analysis, and travel-led style packages, making fashion advice feel both aspirational and highly usable.
Service-driven shopping guides rooted in her wardrobe
LaPlaca’s core work revolves around detailed shopping stories that are grounded in the clothes she actually wears and tests. In features such as her Amazon Prime Day edit built around her own wardrobe, she frames each recommendation through the lens of how it functions in a busy, fashion-conscious life, pairing “chic and useful” as equal requirements rather than opposites. Her pieces often read as curated lists with commentary, where she explains why specific items earn a spot in her closet and how they slot into everyday outfits, making the coverage feel closer to a trusted friend’s wardrobe breakdown than a generic product roundup. Across these stories she consistently favours clear, pragmatic language about fit, fabric, and versatility, translating trend-forward items into repeatable looks instead of one-off statement buys.
Travel Issue leadership and Who What Wear Travels
A defining pillar of LaPlaca’s beat is the way she merges fashion and travel through Who What Wear’s recurring Travel Issue and the Who What Wear Travels franchise she founded. As senior fashion editor, she steers multi-feature travel packages that span everything from new hotels to weekend getaways, using destinations as a frame for what to pack and what to wear. Social and video materials around these issues position her as the on-camera guide, walking through the themes of each edition and distilling them into concrete packing lists, travel hacks, and “must-haves” for specific kinds of trips. The Travel Issue format lets her move beyond standard outfit stories; she builds narratives around how a wardrobe works across transit, sightseeing, and evenings out, and she ties luggage, accessories, and clothing together into complete trip-ready capsules. This focus marks her out from more conventional fashion desk coverage, giving her a recurring lane where hotel openings, itinerary ideas, and style planning sit side by side.
Trend spotting and street style across the masthead
LaPlaca’s day-to-day remit extends to street style and fashion trend reporting, where she produces weekly articles on what people are wearing now and how those looks crystallise into emerging trends. Her role on the fashion team involves synthesising runway, celebrity, and everyday street style references into clear, named trends, often zooming in on smaller “micro-trends” before they filter into mainstream wardrobes. Descriptions of her work highlight everything from decoding a specific celebrity outfit to tracing how a niche silhouette or detail spreads across social feeds and city streets. She uses photography as part of this mix, pairing written analysis with visual examples that show how a trend looks on real people rather than just on the runway. Because she has been with Who What Wear for more than eight years, her trend coverage carries a long view of how certain shapes, colours, and styling tricks cycle back, and she frequently stresses items and ideas that have staying power over those that feel purely fleeting.
Long-term editorial voice and cross-platform presence
LaPlaca is a long-tenured member of the fashion team at Who What Wear, having grown from associate-level roles into her current senior position over more than eight years with the masthead. Her author bios emphasise that she began her career working with fashion brands before moving into full-time editorial work, a path that informs the commercial awareness in her shopping stories and her instinct for what will resonate with readers. In addition to her written work, she appears in video and audio formats for the brand, including explaining Travel Issue lineups on camera and joining episodes of the Who What Wear podcast to discuss subjects such as wedding-related style. She also maintains a public social presence that mirrors her editorial focus, sharing travel issue highlights, behind-the-scenes glimpses of multi-feature packages, and real-life outfits that echo the recommendations in her stories. Taken together, her body of work positions her as a consistent voice on how to build a wardrobe that works across everyday life, special events, and travel, with a regular cadence of service pieces that turn trends into concrete shopping decisions.
4 more fashion journalists.
Aaron Royce
Aaron Royce turns runway moments and celebrity event dressing into clear, wearable stories that show readers how trends move from the red carpet to real life. He is a fashion news writer at The Zoe Report, where he covers fashion, trends, celebrity style, and related news across the site. He also works in a fashion news editing role at The Daily Front Row, extending his reporting into the industry’s front row and party circuit. As a contributing and freelance journalist, he writes for fashion and lifestyle magazines including People, InStyle, Marie Claire, and other outlets, with a focus on shopping, beauty, and culture. His reporting centers on fashion’s visual language, celebrity influence, and shoppable outcomes across fashion, beauty, fragrance, jewelry, skincare, menswear, wellness, accessories, shoes, pop culture, and celebrity news.
Abigail Connolly
Abigail Connolly stands out for covering celebrity culture and fashion as a visual story about outfits, images, and online reaction. She writes for Yahoo and SheFinds, where she covers celebrity news, fashion, and related lifestyle topics. Her beat focuses on stars, royals, and political figures, with stories on red carpet looks, runway trends, state-visit wardrobes, and social media posts that shape public image. She has written about Oprah Winfrey’s all-white Cannes look, Paris Fashion Week fur, Anya Taylor-Joy’s Dior dress, Melania Trump’s style, and royal figures such as Queen Camilla and Prince William. Her reporting is short, tightly focused, and descriptive, using fan comments, captions, and sourced claims to show how a single look or post drives conversation online.
Aemilia Madden
Aemilia Madden writes about how people actually live in their clothes, blending disciplined wardrobe editing with specific shopping recommendations and a clear point of view on taste and restraint. A fashion and lifestyle journalist, former senior fashion writer at Vogue, and now a freelance writer, editor, and consultant, she focuses on service-driven fashion and lifestyle stories grounded in personal testing, long-term wear, and real scenarios. Her work connects shopping lists, trend coverage, and essays into a focus on more intentional choices about what to buy and how to wear it. She reports through first-person experiments, practical shopping guides, sale roundups, and trend explainers, and her portfolio spans Vogue, Harper’s Bazaar, Elle, T Magazine, The Cut, The Wall Street Journal, and her newsletter Taeste Bud, where she extends her interest in archival references, obsessions, and inside-the-closet cleanses.
Air Mail
Batsheva Hay writes fashion and culture pieces for Air Mail with the sensibility of a working designer rather than a conventional style reporter. She is the founder of the cult label Batsheva, known for prairie dresses and vintage-inflected, modest silhouettes that rethink traditions of feminine dress. At Air Mail she sits inside style and lifestyle coverage, writing about fashion and shopping from the point of view of someone who designs the kinds of clothes she describes. Her background as a former lawyer shapes a structured, argumentative way of taking apart dress codes and conventions. She focuses on vintage clothing, modesty, subversion, and how old styles gain new meaning. In guides such as her Upper West Side piece, she treats locations as mood boards and supporting characters, using sensory detail and lived-in references to map the cultural influences behind her clothes and the world her label inhabits.