Ana Markovic
Ana Markovic links high fashion, street style, product drops and branded merch into a single picture of how clothing moves between runway, retail and everyday life. She is Deputy Editor at DSCENE, where she covers news in fashion, sport and entertainment, writes creative features, and interviews high-profile talent. Her work spans collections, campaigns, lifestyle and environmental impact, with a consistent focus on image and the way brands and people present themselves.
Runway collections and couture
Markovic covers seasonal collections for established fashion houses and designers, treating each as a distinct story within a wider calendar. She reports on shows such as Thom Browne’s “A Day Upstate” Fall Winter 2025 collection, following how the brand frames a season through narrative and setting.
Her coverage of Burberry’s Winter 2026 “Returns Home” campaign with FKA twigs and Romeo Beckham tracks how a house uses casting and place to reinforce its identity. She also writes about couture, including Georges Hobeika’s Fall Winter 2026 collection, where she focuses on the themes and emotions a show is designed to evoke. Across these pieces she stays close to the collection’s title and concept, showing what a season is meant to signal rather than only listing looks.
Street style and fashion weeks
Street style during fashion weeks is a recurring subject in Markovic’s work.
She covers days of New York Fashion Week through street style reports, including a feature on Day 6 of the Fall Winter 2026 shows that concentrates on the clothes worn outside the runway venues. These pieces extend her collections coverage into the crowd, documenting how trends and brand messages translate to real outfits in the city. The street style work sits alongside her runway reporting, so the same season is visible both on the catwalk and in the surrounding streets.
Products, brands and merch
Markovic writes frequently about product launches and brand collaborations, especially in sneakers and sportswear.
Her feature on the Air Jordan 12 Retro Bucks release focuses on the timing of the drop and its connection to sport culture. In her coverage of ASICS reworking the GEL-NYC 2.0 with performance tech, she highlights how updates in materials and design reposition a familiar silhouette.
She also covers design collaborations such as Luca Guadagnino and Stefano Baisi’s collection for Zara Home, linking fashion-world names to interiors and homeware. On the art side, she writes about what makes artist merchandise feel collectible instead of generic, examining how design, scarcity and narrative turn simple products into cultural objects. These stories show her interest in the branded items that sit between luxury, sport and pop culture, and how they gain meaning beyond function.
Image, lifestyle and impact
Much of Markovic’s writing looks at how clothing and grooming shape a person’s image in everyday settings. She explores trends like the return of statement dressing, from sequins to sculptural pieces, connecting bold wardrobe choices to self-expression.
In lifestyle features such as “How Beard Color Can Change Your Overall Look,” she treats grooming as another visual language that changes how someone is perceived. She examines workplace and corporate environments through pieces on how branded clothing shapes a company’s professional image, showing how uniforms and logos communicate values and hierarchy. Generational shifts appear in her fashion news, including analysis of how Gen Z turned women’s clothes into a menswear uniform, where she tracks cross-gender borrowing and the flattening of traditional dress codes.
Her reporting also extends to environmental impact, as in a feature on Coca-Cola and plastic pollution that connects a global brand’s packaging choices to adverse outcomes for the planet. Alongside these topics, she conducts interviews such as her conversation with Pipenco in DSCENE Magazine, bringing in artists whose work engages with memory and visual culture.
Across lifestyle, corporate image, subcultural dressing and sustainability, she returns to the question of what clothing and branding say about the person or institution behind them.
4 more fashion journalists.
Adam Cheung
Adam Cheung is a style writer at British GQ with a specialist focus on sneakers, streetwear and menswear product coverage. He treats sneakers and streetwear as culture and design objects, writing about individual models, new silhouettes and the details that make them stand out. His work spans men’s style, watches and grooming, keeping attention on how people can wear and buy into emerging trends. He produces service-led shopping edits on shoes, bags and accessories, built around clear recommendations and concise reasoning. He covers brands and market trends with an emphasis on wearable takeaways for everyday style and occasion dressing. His British GQ features are republished across international GQ editions, and he runs Typed Hype, an Instazine dedicated to sneaker culture, extending his coverage across mainstream menswear, niche releases and culture-facing commentary.
Alexandra Fullerton
Alexandra Fullerton is a freelance stylist and fashion writer for The Telegraph, known for turning professional styling methods into simple, practical rules for dressing. She covers outfit formulas, wardrobe edits, seasonal dressing, tights, festive knitwear, high-street fashion, smart shopping and investment pieces. Her advice focuses on what to keep, what to buy and how to wear it in real life, rather than fashion news or abstract trends. She draws on a long career as a fashion director and editor at Stylist and Glamour, styling shoots and working with actors, musicians and presenters. She also styles commercial campaigns and individual clients. Fullerton writes fashion books, including guides to everyday dressing and Chanel bags, and runs the My3Words shopping concept based on her three-word method.
Alexandria Dale
Alexandria Dale specialises in turning celebrity style and emerging trends into affordable high street shopping guides. She is Digital Fashion Writer at Cosmopolitan UK, covering fashion news, trend analysis and product-led features. Her beat includes seasonal colours, fabrics, transitional dressing, polished looks on a budget, sustainable fashion and new brands. She finds high street alternatives to luxury pieces and identifies trends worth investing in, with a focus on fit, fabric, versatility and repeat wear. Her guides often centre on one trend or wardrobe staple, with specific buys under a clear price cap. Recent work includes Victoria Beckham-inspired burgundy leather midi skirts, Primark wide-leg trousers, M&S argyle jumpers and Primark home delivery. She has six years of fashion journalism experience across digital and print titles, including Glamour and Ok!, and reports with practical styling advice and product detail.
Alice Reynolds
Alice Reynolds is a writer and production journalist on The Independent’s IndyBest shopping desk who tests accessible supermarket and high-street products in real life. She focuses on fashion, beauty, food and fitness, reviewing supermarket food and drink, protein bars and creatine supplements, and high-street clothing and beauty launches. Her beat spans supermarket staples such as dark chocolate, pizzas, Easter eggs and Greek yoghurt, plus workout snacks and performance supplements, and value-led fashion like viral jackets, wrap skirts and beauty advent calendars. She runs comparative “best of” round-ups that weigh flavour, texture, thickness, quality, price and usefulness, using hands-on trials and taste tests. Her reporting is plain, practical and grounded in repeated supermarket and high-street testing, informed by interests in food, fitness and lifestyle shopping and earlier experience across travel and news formats.