Amelia Bell
Amelia Bell connects beauty, wellness and fashion, translating nail, skin and longevity trends into clear, service-led features for ELLE and Harper’s Bazaar. As Multiplatform Beauty Director across both mastheads, she develops beauty strategy, commissions and edits, and leads digital beauty coverage while continuing to write deeply reported pieces herself. Her work centres on the skin–mind connection, modern treatments and tweakments, and the rituals that sit behind contemporary beauty culture, built on around a decade of experience across beauty, wellness and fashion.
Nail Trends And Seasonal Manicures
Nail colour and manicure trends are a defining strand of Bell’s coverage, with regular columns that track micro-shifts in shade, finish and technique across seasons. She covers nuanced trends such as ‘Old Money Nails’, ‘Coconut Water’ nails, lemon nails and denim-inspired gray-blue manicures, each framed as a way to update classic, understated looks rather than chase novelty for its own sake.
Her August nail reporting ranges from aura manicures and juicy grape shades to specific colour calls like olive green as the defining shade of the month, using precise tonal descriptions to anchor trend language.
Round-ups such as “August Manicure Inspiration: The New Nail Trends To Try, From ‘Summer Aura’ To Juicy Grape” and “From ‘Jammy’ Manicures To Magnetic Espresso, These 6 New Nail Colours Are Trending For Autumn” show her preference for grouping multiple micro-trends and explaining who each suits and when to wear them. Technique-focused pieces on colorful micro-French manicures, BIAB manicure trends and Japanese manicures emphasise structure, nail health and maintenance, often incorporating expert input from nail technicians and highlighting alternatives for minimal, “bare nails but better” finishes.
She also interrogates the safety and regulation side of manicures, as in coverage of gel manicures being banned and suggested glossy alternatives, reinforcing that her nail work balances aesthetics with care and risk. Celebrity-led nail stories, such as Hailey Bieber’s cobalt blue matching nails and Anne Hathaway’s refined nude manicure, are treated as case studies for colour, texture and occasion rather than celebrity gossip, maintaining a consistent focus on how readers can realistically recreate the looks.
Skin Care Ingredients, Treatments And Longevity
Bell’s skin care writing decodes ingredients and treatments with a strong emphasis on longevity, barrier support and evidence-backed benefits. Guides such as “How to Use Retinol in Your Skin Care Routine - A Beginner’s Guide” set out practical step-by-step usage, layering and frequency, making a traditionally intimidating ingredient accessible without diluting the need for caution.
Ingredient explainers like “Everything to Know About Ectoin, the Ingredient That Delivers Deeper Hydration Than Hyaluronic Acid” foreground what the ingredient is, how it works, and which formulas it appears in, linking hydration to overall skin resilience in colder months. Features on boosting collagen levels combine treatments such as microneedling with nutrition-led approaches and “pro-collagen foods,” showing her tendency to integrate dermatology, lifestyle and long-term skin health rather than presenting a single “miracle” solution.
She stress-tests wellness-adjacent practices like the viral “50 jumps challenge,” documenting changes in puffiness, radiance and energy and interrogating whether there is science behind the trend, which positions her firmly at the intersection of beauty experimentation and sceptical reporting. Product-focused pieces, including the Future of Beauty Awards and coverage of major beauty launches and sales, reveal an evaluative approach that identifies “game-changing” products and hero formulas while situating them within broader shifts in routines and ingredient literacy.
Across these stories, Bell keeps the tone explanatory and precise, prioritising clarity on what a treatment does, who it suits, and how it fits into a sustainable, long-term routine.
Wellness, Solitude And The Skin–Mind Connection
Wellness and the psychological dimensions of beauty are another core focus, where Bell consistently explores how practices affect both the nervous system and the skin. In her silent retreat review of the InterContinental Maldives, she frames the trip around seeking tranquility and disconnecting from outside noise, using the retreat’s “Silent Immersion” and “Digital Detox” packages as lenses on rest, solitude and sensory reduction rather than purely on luxury travel. She writes about somatic yoga as “the key to resetting your nervous system,” outlining how slow, mindful movement can counter an era of overproductivity and mounting cortisol, and tying this directly to stress-related skin concerns and overall wellbeing. A feature on solitude challenges tired self-care clichés and enforced alone time, instead examining new research on the positive potential of intentional aloneness and its role in mental and emotional health.
These wellness narratives often intersect with her beauty beat, showing how nervous system regulation, rest and ritual support the skin–mind connection highlighted in her professional bio. Experiential pieces, whether retreats, yoga or challenges, are structured as reported essays that mix first-hand testing with expert commentary, reflecting her broader interest in longevity and sustainable self-care practices rather than quick fixes.
Celebrity Beauty, Hair And Brand Collaborations
Bell regularly uses celebrity beauty and hair stories as entry points to wider conversations about identity, ageing and routine. Interviews with figures such as Kristen Bell explore slowing down, rejecting self-optimisation and embracing simple beauty habits, framing grooming as a tool for grounding rather than performance.
Her coverage of Kendall Jenner’s current beauty routine centres on wanting to look and feel like herself, highlighting subtle shifts in approach rather than dramatic transformations.
Hair-focused pieces chart the return of the pixie haircut across ages and the rise of collarbone-length lobs, detailing cut shapes, styling choices and how they can be adapted for different textures, which brings a fashion-led lens to her beauty beat. Brand collaborations and runway-linked beauty narratives, such as Dior Beauty’s “Parisian girl” muse for the AW collection and Chanel’s event with London venue KOKO to launch Coco Mademoiselle Crush Absolu, show her interest in how heritage brands reinterpret femininity, nightlife and scent for contemporary audiences.
She also covers brand-led promotions like Charlotte Tilbury’s Beauty Light Wand cover-mounts and Jones Road’s Black Friday sale, positioning these within the wider product landscape and often connecting them back to texture, finish and the kinds of looks they enable. Beyond ELLE and Harper’s Bazaar, her professional profiles highlight bylines at Women’s Health, Refinery29, British Vogue, Harrods Magazine and other outlets, underlining that her perspective on beauty, wellness and fashion is carried across multiple mastheads.
4 more fashion journalists.
Adam Cheung
Adam Cheung is a style writer at British GQ with a specialist focus on sneakers, streetwear and menswear product coverage. He treats sneakers and streetwear as culture and design objects, writing about individual models, new silhouettes and the details that make them stand out. His work spans men’s style, watches and grooming, keeping attention on how people can wear and buy into emerging trends. He produces service-led shopping edits on shoes, bags and accessories, built around clear recommendations and concise reasoning. He covers brands and market trends with an emphasis on wearable takeaways for everyday style and occasion dressing. His British GQ features are republished across international GQ editions, and he runs Typed Hype, an Instazine dedicated to sneaker culture, extending his coverage across mainstream menswear, niche releases and culture-facing commentary.
Alexandra Fullerton
Alexandra Fullerton is a freelance stylist and fashion writer for The Telegraph, known for turning professional styling methods into simple, practical rules for dressing. She covers outfit formulas, wardrobe edits, seasonal dressing, tights, festive knitwear, high-street fashion, smart shopping and investment pieces. Her advice focuses on what to keep, what to buy and how to wear it in real life, rather than fashion news or abstract trends. She draws on a long career as a fashion director and editor at Stylist and Glamour, styling shoots and working with actors, musicians and presenters. She also styles commercial campaigns and individual clients. Fullerton writes fashion books, including guides to everyday dressing and Chanel bags, and runs the My3Words shopping concept based on her three-word method.
Alexandria Dale
Alexandria Dale specialises in turning celebrity style and emerging trends into affordable high street shopping guides. She is Digital Fashion Writer at Cosmopolitan UK, covering fashion news, trend analysis and product-led features. Her beat includes seasonal colours, fabrics, transitional dressing, polished looks on a budget, sustainable fashion and new brands. She finds high street alternatives to luxury pieces and identifies trends worth investing in, with a focus on fit, fabric, versatility and repeat wear. Her guides often centre on one trend or wardrobe staple, with specific buys under a clear price cap. Recent work includes Victoria Beckham-inspired burgundy leather midi skirts, Primark wide-leg trousers, M&S argyle jumpers and Primark home delivery. She has six years of fashion journalism experience across digital and print titles, including Glamour and Ok!, and reports with practical styling advice and product detail.
Alice Reynolds
Alice Reynolds is a writer and production journalist on The Independent’s IndyBest shopping desk who tests accessible supermarket and high-street products in real life. She focuses on fashion, beauty, food and fitness, reviewing supermarket food and drink, protein bars and creatine supplements, and high-street clothing and beauty launches. Her beat spans supermarket staples such as dark chocolate, pizzas, Easter eggs and Greek yoghurt, plus workout snacks and performance supplements, and value-led fashion like viral jackets, wrap skirts and beauty advent calendars. She runs comparative “best of” round-ups that weigh flavour, texture, thickness, quality, price and usefulness, using hands-on trials and taste tests. Her reporting is plain, practical and grounded in repeated supermarket and high-street testing, informed by interests in food, fitness and lifestyle shopping and earlier experience across travel and news formats.