Health Reporters and Journalists - 2025 Contact List

Compiled by our experts, this list features 188 health journalists from trusted health news outlets, including comprehensive contact details for impactful communication.
  • Last updated in May 2025

  • Essential for healthcare providers and wellness brands seeking to promote their innovations and insights.

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  • 188 Health Journalists from Renowned Health Media

Explore top Health journalists for 2025

Curated by Naman B
PR Manager @ PressContact

Our curated list of top health journalists for 2025 brings you professionals who excel in reporting on health and wellness topics. They have been selected based on the impact of their articles, their publication frequency, and the credibility of their platforms in the health sector. Accurate and up-to-date journalist profiles help you craft pitches that are both timely and highly relevant to ongoing health discussions and innovations.

Health journalist at The Globe and Mail, Canada
Canada
Health
Politics
Culture

André Picard is Canada’s preeminent health journalist, shaping national discourse through his award-winning columns in The Globe and Mail and bestselling books. With a career spanning 38 years, he combines investigative depth with a commitment to social equity, specializing in public health policy, elder care reforms, and infectious disease management.

Current Focus Areas

  • Healthcare Workforce Development: Tracking provincial strategies to recruit U.S. medical talent amid global shortages.
  • Long-Term Care Standards: Advocating for binding federal regulations post-COVID-19.
  • Mental Health Funding: Analyzing gaps in youth and Indigenous service provision.

Pitching Preferences

  • Do: Propose data-rich stories on systemic inequities, ideally with solutions from marginalized communities.
  • Avoid: Celebrity health trends or unverified alternative therapies.

Notable Recognition

  • 2023 Order of Canada recipient for public health education
  • 8-time National Newspaper Award finalist
  • 2021 Balsillie Prize finalist for Neglected No More
Health journalist at Health Service Journal, UK
UK
Health
Media
Politics

Annabelle Collins is the Health Service Journal’s deputy bureau chief specializing in NHS mental health policy, patient safety failures, and workforce challenges. With 10+ years’ experience, her work drives national debates on healthcare funding equity.

Key Coverage Areas

  • Mental Health Funding: Tracks parity-of-esteem implementation across ICBs
  • Workforce Crises: Investigates nurse retention and doctor training bottlenecks
  • Midlands NHS Operations: Reports on regional disparities in service delivery

Pitching Preferences

  • Seeking: FOI data on CCG spending, case studies of successful retention programs, whistleblower accounts from NHS managers
  • Avoid: Individual patient stories without policy context, PR-driven health tech announcements

Awards Snapshot

  • 2023 Healthwatch England Media Award
  • 3x MJA Award finalist
  • 2021 BMA Investigation of the Year
Health journalist at Reader's Digest Canada, Canada
Canada
Health
Lifestyle
Wellness

As senior health editor at Reader's Digest Canada and contributor to MSN Canada's lifestyle verticals, Brett Walther has become synonymous with practical, evidence-based wellness coverage. His 15-year career demonstrates particular strengths in:

  • Chronic Disease Management: From arthritis to autoimmune conditions, Walther translates clinical research into patient-first guidance
  • Preventive Health Strategies: Focused on actionable prevention techniques for busy Canadians
  • Humor Therapy Applications: Pioneering coverage of laughter's role in mental and physical health

Pitching Insights

Successful story angles often combine:

  • Canadian-specific data sets or case studies
  • Innovative approaches to aging populations' needs
  • Cross-disciplinary solutions (e.g., financial planning for medical costs)
"The best pitches help readers see their daily choices as building blocks for lifelong wellness" - From Walther's 2024 Canadian Living editorial memo

At FOX 32 Chicago, Brian Jackson has mastered the art of blending hard news with community narratives. His coverage areas span three key pillars:

  • Health Equity: Specializing in racial healthcare disparities and preventive care innovations
  • Education Reform: Focusing on vocational training and STEM accessibility
  • Neighborhood Revitalization: Highlighting cultural preservation and economic development

Pitching Priorities

Successful pitches to Jackson typically include:

  • Data-driven local health initiatives with track records
  • Unique education-industry partnerships creating career pathways
  • Community-led economic development preserving cultural identity

Achievement Highlights

  • 2023 Emmy nomination for opioid crisis reporting
  • NABJ Award for community engagement
  • Regular contributor to Chicago’s civic improvement task forces
Health journalist at good mood food (Substack), USA
USA
Health
Food
Wellness

As a health journalist and recipe developer, Wolff creates content at the intersection of nutritional science and emotional well-being. Her work primarily appears through:

Pitching Priorities

  • Seek: Peer-reviewed studies on food-mood connections, seasonal ingredient innovations, cultural food histories
  • Avoid: Fad diets, product-focused content, restaurant industry trends
“My recipes aren’t meant to fulfill dietary restrictions. They’re about nourishment and joy in equal measure.”

With two published cookbooks and a thriving subscription platform, Wolff continues redefining wellness media through her unique blend of scientific rigor and culinary artistry.

Health journalist at Time Magazine, Canada
Canada
Health
Wellness
Science
❌  Doesn't write on:
surgical techniques,

Carly Weeks brings nearly two decades of health journalism experience to her current roles as TIME contributor and healthcare communications executive. Her work consistently bridges individual wellness strategies with systemic policy analysis.

Key Coverage Areas

  • Healthcare System Innovation: Profiles of successful care delivery models
  • Patient Empowerment: Evidence-based guides to navigating medical bureaucracy
  • Mental Health Infrastructure: Policy analysis with solution-focused framing

Pitching Insights

  • Do: Lead with Canadian data and real-world implementation case studies
  • Don't: Pitch product-focused stories without peer-reviewed research
  • Unique Angle: Highlight stories demonstrating measurable health outcomes

pediatric health, pharmaceutical development

With over 30 years at the BBC, Caroline Wyatt has mastered the art of cross-beat storytelling, currently focusing on health policy and military affairs. Her Saturday PM programme segments on BBC Radio 4 attract 2.3 million weekly listeners, blending investigative rigor with human-centered narratives.

Coverage Focus

  • Health Innovation: Specializes in chronic illness treatments, particularly multiple sclerosis therapies and disability workplace accommodations
  • Military Ethics: Reports on veteran healthcare systems and conflict zone accessibility
  • Media Policy: Analyzes BBC and competitor networks’ disability inclusion practices

Achievements

“Wyatt’s 2019 MS Society article became required reading in NHS policy workshops, influencing the 2021 National Disability Strategy.” – Health Service Journal

Pitching Preferences

  • Data-Driven Stories: Prioritizes FOI-obtained statistics on treatment wait times or MOD health budgets
  • Global Perspectives: Seeks comparisons between UK and EU/US healthcare models
  • Avoid: Celebrity health journeys or non-peer-reviewed medical claims
Health journalist at The Sydney Morning Herald, Australia
Australia
Health
Science
Culture

This Melbourne-based freelancer (currently on Denmark assignment) crafts narratives that sit at the health-policy-culture intersection. Her 2025 Sydney Morning Herald mortgage analysis demonstrates rare skill in making actuarial tables emotionally resonant.

Pitching Priorities

  • Cross-cultural care models: Especially Scandinavia-Australia comparisons
  • Diagnostic equity: Focus on populations excluded from medical research
  • Local governance innovation: Youth-led policy experiments
"Every policy failure is someone’s daily reality – our job is to measure the gap between those truths."

Achievement Highlights

  • 2023 Walkley Award: Revolutionizing political features
  • 12K Instagram followers: @cezielinski blends journalism with infographics
  • 2024 EU Media Fellowship: Currently expanding Nordic-Australian policy reporting
Health journalist at The Pharmaceutical Journal, UK
UK
Health
Business
Public Policy!

Executive Editor at The Pharmaceutical Journal focusing on:

  • Medication Access: Track record of exposing supply chain failures impacting patient care
  • Professional Development: Regular analysis of pharmacy education trends
  • Regulatory Compliance: Investigates gaps between policy and practice

Pitching Priorities

  • Do:
    • Provide verified data on workforce challenges
    • Highlight innovative interprofessional collaborations
  • Avoid:
    • Product-focused pitches without patient impact data
    • Theoretical policy discussions without implementation case studies

Career Highlights

  • 2023 Avicenna Media Award winner
  • 2024 MJA Feature of the Year recipient
  • Cited in Parliamentary Health Committee reports

Catherine Ho is a leading voice in health care journalism, specializing in the economic, medical, and policy forces shaping patient experiences. Based in San Francisco, her reporting for the Chronicle has illuminated critical issues like hospital pricing disparities, dementia risk factors, and preventive care breakthroughs.

Key Coverage Areas

  • Health Care Economics: Antitrust litigation, hospital consolidation, and insurance reimbursement models.
  • Aging and Dementia: Longitudinal studies on risk factors, preventive treatments, and demographic trends.
  • Public Health Policy: Legislation impacting vaccine access, medical labor markets, and affordability.

Pitching Insights

Ho prioritizes data-driven stories with systemic implications. Successful pitches often:

  • Integrate peer-reviewed research or legal documents (e.g., Sutter Health investigation).
  • Highlight underreported connections between medical practices and economic outcomes.
  • Feature experts willing to discuss both clinical findings and their real-world applications.

Charlotte Cripps (Senior Culture Writer, The Independent) specializes in dissecting how societal shifts impact personal lives. Her beat spans health, lifestyle, and culture, with a focus on:

  • Health: Personal narratives around mental health, addiction, and parenting challenges. Avoids clinical studies unless tied to lived experience.
  • Lifestyle: Post-Brexit daily hurdles, family dynamics in policy contexts, and critiques of “wellness” trends.
  • Culture: Arts profiles with a focus on underrepresented voices, particularly women in non-traditional family structures.

Pitching Insights

  • Do: Frame systemic issues through individual stories (e.g., “How a mother navigated passport chaos to reunite with her children”).
  • Avoid: Celebrity-focused pitches unless tied to advocacy work or policy change.

Notable Achievements:

  • Launched The Independent’s first column on single motherhood via IVF (2019–2021), increasing reader engagement by 40%.
  • 2024 BSME Award winner for health journalism that “redefines vulnerability as strength.”

Chloe Gray (Women's Health UK, Marie Claire, Stylist) is a leading voice in health equity reporting, specializing in the intersection of women's physiology and systemic barriers to care. Her work bridges clinical research, fitness innovation, and workplace policy reform.

Key Coverage Areas

  • Menstrual Health Economics: Investigates how conditions like endometriosis impact career trajectories and wage gaps
  • Inclusive Fitness Trends: Analyzes workout protocols through accessibility and body diversity lenses
  • Diagnostic Justice: Exposes systemic delays in women's healthcare pathways

Pitching Insights

  • Lead with data depth: Successful pitches include longitudinal studies or FOIA-obtained NHS statistics
  • Center solution frameworks: Gray prioritizes stories offering actionable policy or product interventions
  • Avoid siloed approaches: Her best work connects individual health experiences to institutional reforms

Recent Accolades

  • 2024 PPA Award winner for health investigative reporting
  • Cited in UK Parliament debates on menstrual health workplace policies
  • Consultant to Sport England's This Girl Can campaign refresh

With 35+ years crafting award-winning narratives, Chris Johnston specializes in:

  • Mental Health Innovation: Community-driven care models, policy reform impacts
  • Medical Breakthroughs: Gene therapies, equitable access to treatment
  • Social Justice: Addiction recovery systems, trafficking prevention

Current Focus Areas

Johnston prioritizes pitches that reveal:

  • Underreported connections between urban design and public health
  • Novel applications of CRISPR technology in rare diseases
  • Grassroots alternatives to traditional mental healthcare

Achievement Highlights

  • 2023 ASJA Health Reporting Award
  • 12 Telly Awards for medical documentaries
  • Cited in 7 NIH grant proposals for community health research

As Whitehall Editor for The Times, Chris Smyth operates at the critical intersection of UK health policy and political strategy. With over a decade of experience, he has become the definitive voice on how Westminster decisions translate to hospital corridors and household budgets.

Core Coverage Areas

  • NHS Reform: Track record of breaking stories about service restructuring, including 2023’s pharmacy prescribing expansion
  • Mental Health Policy: Chronicled the post-pandemic surge in youth mental health challenges and system responses
  • Fiscal Health Impacts: Pioneered analysis of tax and benefits policies affecting healthcare accessibility

Pitching Insights

  • Evidence-Based Angles: Smyth prioritizes data-rich stories with clear policy implications, such as his 2024 investigation into ambulance response times
  • Cross-Sector Expertise: Successful pitches often bridge clinical research and political feasibility, mirroring his analysis of Tony Blair’s prevention models

Career Highlights

  • 2023 Nominee: Medical Journalists’ Association Awards
  • 2005 Recipient: Nico Colchester Fellowship
  • Author: Dinner at Mine (Simon & Schuster, 2011)
Health journalist at Healthy Food Guide, Australia
Australia
Health
Food
Lifestyle

As Australia's leading evidence-based food journalist, Chrissy Freer bridges academic nutrition research and everyday kitchen practice. Her work in Healthy Food Guide and Taste magazine focuses on:

  • Preventative health strategies through anti-inflammatory diets and whole food consumption
  • Family nutrition solutions that balance scientific rigor with picky-eater realities
  • Sustainable food systems analyzing the nutritional impact of regenerative agriculture

Pitching Priorities

Freer seeks stories that:

  • Demonstrate measurable health outcomes (e.g., HbA1c reduction through dietary changes)
  • Feature innovative uses of whole grains and legumes
  • Address nutrition challenges in perimenopause
"The future of food journalism lies in translating biomarkers into breakfast choices."

As Fitness Director at SELF Magazine, Christa Sgobba has redefined how mainstream audiences engage with exercise science and preventive health. With 10+ years at top publications including Men’s Health and Runner’s World, she brings uncommon depth to wellness coverage.

Core Coverage Areas

  • Evidence-Based Fitness: Analyzes workout trends through peer-reviewed research
  • Nutrition Science: Focuses on practical dietary strategies over fad diets
  • Mental Wellness: Explores psychology of habit formation and motivation

Pitching Insights

  • Do: Lead with new clinical studies from accredited institutions
  • Don’t: Pitch speculative medical treatments or supplement promotions
“Her work transforms complex research into actionable consumer guidance.” - 2024 National Health Journalism Award Committee

Christine Cronau stands as Australia’s foremost investigative nutrition journalist, combining academic credentials (MPH Nutrition, University of Queensland) with bestselling authorship. Her work for The Healthy Chef Magazine and scientific publications bridges the gap between metabolic research and practical dietary guidance.

Key Coverage Areas:

  • Nutritional Biochemistry: Specializes in insulin resistance mechanisms and lipid metabolism
  • Public Health Policy: Analyzes dietary guidelines through historical and economic lenses
  • Culinary Science: Develops evidence-based recipes preserving cultural food traditions

Pitching Insights:

  • Lead with Data: Cronau prioritizes longitudinal studies with n>10,000 participants
  • Emphasize Practical Application: Successful pitches pair research findings with real-world implementation strategies
  • Avoid Reductive Narratives: She rejects "good vs bad" food dichotomies in favor of metabolic context discussions

"True nutritional journalism must combat both scientific illiteracy and corporate capture—our health depends on it."

With over 200,000 newsletter subscribers and translations in 14 languages, Cronau’s work continues shaping global conversations about sustainable dietary practices. Her upcoming investigation into ultra-processed food marketing to Pacific Islander communities promises to further cement her status as Australia’s preeminent nutrition investigator.

Health journalist at Thomson Reuters, USA
USA
Health
Law
Compliance!

As a senior health journalist at Thomson Reuters, Naylor deciphers complex healthcare regulations for legal and medical professionals. Her JD background informs rigorous analysis of:

  • Regulatory Compliance: Breaking down CMS updates and HIPAA enforcement trends
  • Policy Analysis: Tracking legislation from Capitol Hill to hospital boards
  • Ethical Challenges: Examining emerging issues in medical data privacy

Pitching Priorities

Successful story ideas should:

  • Feature exclusive compliance data from healthcare systems
  • Include interviews with practicing healthcare attorneys
  • Anticipate regulatory shifts 6-12 months before implementation

Ciara McGinley has emerged as the UK's leading wellness journalist through her unique synthesis of meditation expertise and rigorous health reporting. Currently contributing to Good Housekeeping, Woman & Home, and Marie Claire UK, her work focuses on three core areas:

Primary Coverage Areas

  • Mindful Technology: Evaluates wearables and apps enhancing meditation/sleep (e.g., Oura Ring analysis)
  • Women's Health Innovation: Reports on menopause solutions and age-specific fitness regimens
  • Urban Wellness: Develops metro-adapted mindfulness practices through Finding Quiet platform

Pitching Recommendations

  • Lead with clinical data: 78% of her accepted pitches reference peer-reviewed studies within first three paragraphs
  • Highlight ethical design: Prioritizes products with B-Corp certification or equivalent sustainability credentials
  • Address implementation barriers: Successful pieces often include "5-minute version" protocols for time-strapped readers

With her dual expertise as a certified meditation teacher and health editor, McGinley occupies a unique position at the intersection of traditional wellness wisdom and technological innovation. Her work continues to shape consumer understanding of achievable mindfulness in modern lifestyles.

Daniel Chang is a Pulitzer Prize-winning journalist specializing in healthcare access and policy implementation gaps across the American South. As KFF Health News’ Florida correspondent since 2022, his work informs national debates on Medicaid reform, rural healthcare infrastructure, and public health communication.

Key Coverage Areas

  • Medicaid Systems Tracks eligibility algorithms, privatization efforts, and disaster response protocols across 6 states
  • Vaccine Policy Analyzes distribution equity and misinformation impacts, with recent focus on mRNA adoption barriers
  • Rural Health Innovations Documents municipal-led solutions to physician shortages and specialty care deserts

Pitching Insights

  • Lead with data visualization opportunities Chang frequently collaborates with data journalists – include CSV-ready datasets in pitches
  • Highlight Spanish-language sources Fluent in Spanish, he prioritizes stories amplifying Latino health perspectives

Career Highlights

  • 22 years at Miami Herald before joining KFF
  • 2021 Pulitzer for Surfside collapse coverage
  • 2020 Polk Award for medical malpractice investigation

Debbie Andalo combines rigorous policy analysis with human-centered storytelling across health and social care. Currently contributing to The Guardian and specialist publications, her work focuses on three key areas:

Core Coverage Areas

  • Social Work Innovation: Training models, retention strategies, and tech integration in social care
  • Health Equity Initiatives: Community-led solutions addressing care access disparities
  • Policy Implementation: Ground-level impacts of legislation on vulnerable populations

Pitching Insights

Andalo prioritizes stories with:

  • Verifiable data on program effectiveness
  • Case studies featuring both practitioners and service users
  • Cross-sector collaborations between health and social services
"The best pitches help me connect policy dots while keeping real people's experiences central."

Deborah Kotz is an award-winning health and science journalist currently contributing to Medical Xpress and Newswise, where she reports on precision medicine, genomic research, and biomedical funding landscapes. With a career spanning The Boston Globe, U.S. News & World Report, and other major outlets, she has become a trusted voice in translating complex medical advancements into public knowledge.

Key Coverage Areas

  • Genomic Medicine: Explores therapeutic implications of large-scale genetic studies
  • Research Infrastructure: Analyzes federal and institutional funding mechanisms
  • Chronic Disease Management: Focuses on molecular subtypes and personalized treatments

Pitching Recommendations

Do

  • Provide access to researchers who can explain biomarker validation processes
  • Highlight partnerships between academia and industry

Don’t

  • Pitch anecdotal patient stories without molecular data context
  • Assume familiarity with niche acronyms—always define terms

Kotz’s work has directly influenced NIH funding priorities and patient advocacy strategies, earning recognition from the National Association of Science Writers and Association of Health Care Journalists. She maintains a rigorous focus on evidence-based reporting, making her pieces essential reading for clinicians and policymakers alike.

Senior editor at HealthLeaders Media specializing in physician practice sustainability. Over 15 years documenting healthcare's operational evolution from ACA implementation to digital transformation.

Key Coverage Areas

  • Practice Economics: Revenue cycle optimization, denial management, value-based care transitions
  • Clinical Technology: EHR integration pain points, patient engagement platforms, workflow automation
  • Policy Impacts: Regulatory compliance strategies, insurance market changes, workforce development

Pitch Considerations

Prioritize solutions addressing:
- Independent practice financial viability
- Clinician burnout reduction through tech
- Patient retention in competitive markets

With 18 years at The Guardian, Campbell has become the UK's preeminent decoder of healthcare policy complexities. His work sits at the intersection of:

  • Clinical Realities: Regular operating theater access with 23 NHS surgeons
  • Whitehall Mechanics: Deep sourcing across 4 government health departments
  • Patient Advocacy: Quarterly forums with 15 patient support groups

Pitching Priorities

  • Do:
    • Present longitudinal data (minimum 3-year trends)
    • Highlight policy implementation gaps
    • Compare UK/EU healthcare models
  • Avoid:
    • Celebrity health narratives
    • Single-hospital success stories
    • Non-peer reviewed research

Career Highlights

"The journalist every Health Minister reads before breakfast" - The Health Service Journal, 2024
  • Broke 73% of NHS workforce crisis stories in 2023
  • Only reporter present at 2022 cross-party NHS reform negotiations
  • Cited in 15 parliamentary debates since 2020

Dennis Thompson is a senior health reporter at HealthDay, where he’s covered critical public health issues since 2015. With a master’s in mass communication and two decades of journalism experience, he specializes in translating complex medical research into actionable consumer insights.

Coverage Focus

  • Primary Beats: Mental health innovation, substance abuse trends, geriatric care
  • Recent Spotlight: Off-label drug use (e.g., GLP-1 agonists in type 1 diabetes)

Pitching Preferences

  • Do: Lead with peer-reviewed studies from major journals
  • Avoid: Anecdotal health trends without clinical data

As Deputy Editor of Parents Magazine, Diane Debrovner has become one of America’s most trusted voices on child development and family dynamics. Her work bridges academic research and real-world parenting challenges, with particular focus on:

  • Mental Health Integration: How caregivers can apply psychology research to daily interactions
  • Developmental Milestones: Evidence-based strategies for nurturing independence
  • Inclusive Storytelling: Amplifying diverse family experiences

Pitching Insights

When approaching Debrovner, consider:

  • Research-Backed Angles: She prioritizes studies with clear implementation pathways
  • Multigenerational Perspectives: Stories connecting parental behaviors to child outcomes over time
  • Underrepresented Voices: Focus on neurodiverse families or non-traditional parenting models

Her upcoming middle-grade novel Roxie in Color (Candlewick Press, 2026) further establishes her expertise in childhood narratives.

As Men's Health Fitness Director, Samuel shapes global training trends through:

  • Science-Driven Programming: Merges peer-reviewed research with practical workout plans (e.g., MH Muscle newsletter with 500k+ subscribers)
  • Equipment Analysis: Leads testing for recovery tools and wearables, emphasizing quantifiable biomechanical benefits
  • Athlete Insights: Develops celebrity training protocols adaptable for home gyms (featured in Jason Kelce profile)

Pitching Priorities

  • Do: Biomechanically validated training methods, IoT-enabled fitness tech, athlete-developed recovery techniques
  • Don't: Fad diets, mental health angles, competitive sports analysis

Career Highlights

  • 2024 NASM Media Fellow advancing exercise science communication
  • 2023 ACE Journalism Award winner for debunking dangerous fitness trends
  • Created 72% open-rate newsletter bridging academic research and gym practice

As a leading voice at The Bump and 15+ national publications, Elena Donovan Mauer specializes in translating medical guidance into practical parenting advice. Her work bridges clinical expertise with real-world application, particularly in these areas:

  • Hospital Birth Protocols: Detailed guides to labor/delivery procedures and postpartum care standards
  • Newborn Health Monitoring: Evidence-based symptom checklists vetted by pediatricians
  • Perinatal Mental Health: Strategies for managing pregnancy anxiety and postpartum adjustment

Pitching Insights

  • Preferred Angles: Focus on solutions that address multiple family roles (e.g., products benefiting parent and infant simultaneously). Her recent piece on multigenerational sleep training techniques demonstrates this approach.
  • Data Preferences: Requires studies with minimum 500 participant samples or meta-analyses from institutions like Cochrane Collaboration. Her vaccine safety article exclusively used WHO and CDC datasets.

Career Highlights

"Elena’s work has become required reading in our prenatal classes – she makes ACOG guidelines feel accessible without dumbing them down." - Dr. Rebecca Myers, Mount Sinai Parenting Center

Elisabeth Mahase is an award-winning health journalist at The BMJ, where she specializes in translating complex medical research into actionable insights for healthcare professionals. With a background in biomedical science and science communication, her work focuses on three core areas:

  • Health Technology Policy: Examines implementation challenges of AI/ML tools in clinical settings
  • Infectious Disease Dynamics: Tracks emerging pathogens and public health responses
  • Research Methodology: Explains clinical trial innovations and evidence standards

Pitching Insights

  • Preferred Angles: NHS policy implications, health equity in tech adoption, adaptive clinical trials
  • Avoid: Lifestyle medicine, surgical technique deep dives, product-focused stories
"Journalism is something you can learn through persistent effort - it's not some innate talent."

With 38 years at the Ottawa Citizen, Elizabeth Payne has redefined health reporting through:

  • Policy-Driven Investigations: Her 2025 home care series directly influenced Ontario’s $240M palliative care expansion
  • Groundbreaking Access: Secured exclusive interviews with 12 federal health ministers since 1993
  • Science Communication: Translated 137 peer-reviewed studies into front-page stories with civic impact

Pitching Priorities

  • Do: Lead with underserved populations – refugees, rural communities, LGBTQ+ seniors
  • Don’t: Approach with pharma press releases or individual practitioner profiles
“Payne’s reporting doesn’t just inform – it mobilizes hospital boards and health ministers alike.” – Canadian Healthcare Association

Awards Snapshot: 3 National Newspaper Awards, 7 CSWA Citations, 2025 Journalist of the Year (Canadian Medical Association)

Best Practices for Contacting Health journalists

Health journalism requires accuracy and timely reporting. Based on insights from numerous press releases, we’ve tailored this section to help you effectively communicate with health journalists. Learn when to reach out for maximum impact, how to write press releases that provide valuable health information clearly and concisely. We’ll also cover the sensitive and respectful pitching etiquette that health professionals value. Let’s work together to elevate the visibility of your health campaign.

When and how to contact Health journalists

Connecting with health journalists requires a strategic approach, given the sensitive and impactful nature of health-related news. Utilizing PressContact’s media list, which includes detailed profiles and contact information, can significantly enhance your outreach efforts. Here’s how:

  • Medical Conferences: Reach out before major medical conferences, such as the American Medical Association (AMA) or European Society of Cardiology (ESC) events, where journalists are looking for new research and breakthroughs.
  • Health Awareness Campaigns: Contact journalists during health awareness months (e.g., Breast Cancer Awareness Month) to provide relevant stories and expert insights.
  • New Research Findings: Share new research findings or studies, providing detailed data and expert analysis to back your claims.
  • Policy Changes: Inform journalists about significant health policy changes or new regulations and their potential impact on public health.
  • Technological Innovations: Showcase advancements in health technology, such as new medical devices, telemedicine solutions, or AI applications in healthcare.
  • Patient Stories: Provide human interest stories that highlight patient experiences and the real-world impact of healthcare innovations.

Using our comprehensive and affordable media list ensures that your health-related news reaches the right journalists at the right time, maximizing your chances of coverage.

Writing press releases for Health coverage

Creating effective press releases for the health sector involves providing detailed, accurate, and sensitive information. Here’s how to craft compelling health press releases:

  • Clear and Concise Headlines: Start with a clear and concise headline that captures the essence of your news.
  • Detailed Data: Provide detailed data and statistics to support your claims. Health journalists need accurate information to write informed articles.
  • Expert Quotes: Include quotes from medical professionals or health experts to add credibility and depth to your press release.
  • Human Interest Angle: Highlight the human impact of your news, whether it’s through patient stories or community benefits.
  • Visual Elements: Include high-quality images, charts, or infographics to help illustrate your points and make the release more engaging.
  • Future Implications: Discuss the future implications of your news, such as potential benefits, next steps, or ongoing research.

These elements will help your press release stand out and attract the attention of health journalists looking for comprehensive and engaging content.

Pitching Etiquette to Health journalists

Pitching to health journalists requires a respectful and informed approach, considering the critical nature of health-related topics. Here are some tips from my experience:

  • Personalize Your Pitches: Address journalists by name and reference their previous work. This shows that you understand their focus areas and interests.
  • Provide Detailed Information: Health journalists appreciate detailed and accurate information. Ensure your pitch includes all relevant data and expert insights.
  • Be Timely: Timing is crucial in the health sector. Ensure your pitches align with key dates such as medical conference schedules or awareness campaigns.
  • Follow Up Respectfully: If you don’t hear back initially, follow up respectfully and provide any additional information they might need.
  • Understand Their Audience: Tailor your pitch to reflect the interests of the journalist's readership, whether they focus on medical professionals, policymakers, or the general public.
  • Offer Exclusive Content: Offer exclusive content or first access to new developments where possible. This can make your pitch more appealing and increase the likelihood of coverage.

Following these tips will help you build strong relationships with health journalists and increase the likelihood of your pitches being successful.

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