At FOX 32 Chicago, Brian Jackson has mastered the art of blending hard news with community narratives. His coverage areas span three key pillars:
Successful pitches to Jackson typically include:
We’ve followed Brian Jackson’s two-decade journey from sports-centric reporting to becoming a trusted voice in Chicago’s morning news landscape. His work at FOX 32 Chicago exemplifies community-focused journalism that balances hard-hitting investigations with uplifting local narratives.
Jackson’s 2024 investigation into proposed athlete compensation legislation combined data journalism with player testimonials. The piece balanced NCAA policy analysis with on-the-ground perspectives from Chicago Public Schools coaches, creating a nuanced debate framework that legislators cited during hearings.
“This isn’t about creating teen millionaires—it’s about acknowledging the economic reality of high school sports generating millions for schools while players risk career-ending injuries.”
This 2023 series combined public health data with personal narratives, tracing systemic barriers from diagnostic delays to treatment access. Jackson partnered with Rush University Medical Center to track patient journeys, creating a model for reporting on health equity issues.
A 2024 community spotlight that sparked citywide replication, this piece exemplified solutions journalism. Jackson’s follow-up coverage documented the initiative’s expansion to three new neighborhoods, including interviews with literacy experts analyzing its long-term educational impact.
Jackson prioritizes community health initiatives demonstrating measurable outcomes, particularly those addressing racial disparities. His coverage of the Chicago Black Women’s Health Alliance vaccination drive (2023) shows interest in programs combining medical care with social support systems.
Stories about vocational training programs with direct industry pathways resonate strongly. His analysis of Saint Patrick High School’s engineering partnership with local manufacturers (2024) set a template for showcasing workforce development success stories.
Pitches should emphasize community-led economic development preserving local character. Jackson’s ongoing coverage of the 79th Street Renaissance project demonstrates his preference for initiatives blending heritage conservation with modern urban planning.
While no longer a sports reporter, Jackson frequently examines athletics’ societal role. His profile of a basketball league reducing neighborhood violence (2023) illustrates preferred angles linking sports to broader community outcomes.
Stories about tech innovations addressing inequality in healthcare, education, or civic engagement garner interest. Jackson’s coverage of telehealth vans serving homeless populations (2024) exemplifies this focus.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Health, here are some other real estate journalist profiles you may find relevant:
