Business Reporters and Journalists - 2025 Contact List

Compiled by our experts, this list features 150-200 business journalists from trusted business news outlets, including comprehensive contact details for impactful communication.
  • Last updated in May 2025

  • Essential for entrepreneurs and corporations in the business sector seeking to promote their innovations and market insights.

  • The Business media contact list is yours for $49, complete with full support to ensure effective outreach. Satisfaction guaranteed!

  • 150-200 Business Journalists from Top Business News Publishers

Explore top Business journalists for 2025

Curated by Naman B
PR Manager @ PressContact

Our curated list of top business journalists for 2025 brings you professionals who excel in reporting on business trends and market insights. They have been selected based on the impact of their articles, their publication frequency, and the credibility of their platforms in the business sector. Accurate and up-to-date journalist profiles help you craft pitches that are both timely and highly relevant to ongoing business discussions and innovations.

Business journalist at Financial Post (SaltWire), Canada
Canada
Business
Finance
Health

Andrew Rankin is a senior business reporter at Financial Post (SaltWire Network) specializing in macroeconomic trends and regional policy impacts. Based in Halifax, his work bridges data journalism and grassroots storytelling, with recent focus areas including:

  • Post-pandemic economic recovery: Tracking small-business viability through bankruptcy filings and employment data
  • Labor disruptions: Chronicling strike impacts on supply chains and essential services
  • Healthcare financing: Investigating provincial budget allocations for rural medical infrastructure

Pitching Insights

  • Avoid: Tech startup profiles lacking regional economic context
  • Prioritize: Cross-provincial comparisons with verifiable datasets

Rankin’s reporting has influenced parliamentary committee agendas and appears regularly in academic policy discussions. He maintains a rigorous fact-checking process, often collaborating with university researchers to validate findings.

Angela East is Stockhead's lead resources reporter specializing in ASX-listed mining ventures and energy transition metals. With 15+ years experience spanning geological reporting and financial markets analysis, she brings unique insight into Australia's resource sector.

Key Coverage Areas

  • Mineral Exploration: Tracks drilling results and JORC updates for base/precious metals projects
  • Mining Finance: Analyzes capital raises, IPO performance, and institutional investment trends
  • Energy Metals: Focuses on supply chain dynamics for battery/defense-related commodities

Pitching Preferences

  • Seeking: Technical data paired with market impact analysis, community engagement case studies
  • Avoid: Generic commodity price updates, non-ASX listed companies, oil/gas projects

Recent Recognition: 2024 Clarion Award winner for innovative use of geospatial data in financial reporting. East's work is distinguished by field-level access to exploration sites and boardroom-level market analysis.

Business journalist at ABC News, USA
USA
Business
Tech
Finance

Anne Jarvis is ABC News’ Chief Business, Technology, and Economics Correspondent, specializing in corporate accountability and financial systems analysis. With 19+ years’ experience spanning trading floors and newsrooms, her work consistently exposes the human impact of economic forces.

Pitching Priorities

  • Regulatory Investigations: Prefers deep dives into SEC filings or antitrust litigation with documented evidence.
  • Innovation Case Studies: Seeks stories balancing technological promise with implementation challenges.
“The best pitches we receive don’t just highlight problems – they trace decision-making chains from boardrooms to main streets.”

Awards Snapshot

  • 3x Emmy Winner (2017, 2020, 2023)
  • Gerald Loeb Award for Distinguished Business Reporting (2022)

Brian Sumers is the authoritative voice on airline business strategy, offering unparalleled analysis through his newsletter The Airline Observer. With dual expertise in journalism and finance, he deciphers complex industry dynamics for both aviation professionals and engaged travelers.

Key Coverage Areas

  • Airline Financials: Specializes in earnings analysis, fleet financing, and loyalty program valuations
  • Labor Economics: Tracks pilot contracts, maintenance crew shortages, and training investments
  • Strategic Alliances: Examines codeshare agreements and joint venture profitability

Pitching Preferences

Sumers prioritizes stories with quantifiable industry impacts. Successful pitches often include:

  • Airline balance sheet analysis
  • Comparative studies of operational costs
  • Regulatory change forecasts
"The best airline stories emerge from the tension between operational realities and shareholder expectations."

His work has informed policy debates at DOT and influenced investment strategies at major private equity firms. Regular contributor to CNN Aviation segments and NPR’s Marketplace.

Callum Jones is a New York-based business and energy correspondent for The Guardian, specializing in the intersection of global trade policy and climate-focused investments. With a career spanning three continents, Jones has developed particular expertise in analyzing how institutional investors and energy giants navigate the transition to renewable economies.

Key Coverage Areas

  • Energy Market Shifts: Tracking fossil fuel divestment strategies and emerging renewable infrastructure projects
  • Trade Policy Impacts: Analyzing how tariffs and international agreements shape clean energy adoption
  • ESG Implementation: Investigating pension fund strategies and corporate decarbonization timelines

Pitching Insights

  • Lead with data convergence: Successful pitches combine financial disclosures with environmental metrics
  • Highlight policy crossroads: Stories should demonstrate how regulations create market opportunities
  • Avoid consumer tech focus: Jones prioritizes institutional-scale energy transitions over retail products

Recent recognitions include finalist status for the Global Energy Council’s 2024 journalism prize and the PRI Sustainable Finance Media Award for his groundbreaking analysis of Australia’s pension fund strategies. Jones continues to shape conversations about responsible capitalism through meticulously researched, policy-forward reporting.

Business journalist at The Advertiser, Australia
Australia
Business
Energy
RealEstate

As Business Editor at The Advertiser, Cameron England has shaped Australia's corporate discourse through investigative rigor and technical acumen. His 18-year career spans:

  • Key Coverage Areas:
    • Corporate governance & financial compliance
    • Energy sector transitions & decarbonization
    • Luxury real estate development economics
  • Recent Career Highlights:
    • 2023 National Press Club Award for energy reporting
    • Exclusive access to BHP's diversification strategy documents
    • Lead reporter on South Australia's hydrogen economy roadmap

Pitching Recommendations

Successful story proposals should:

  • Incorporate verified data on economic impacts
  • Demonstrate technological cross-industry applications
  • Highlight regional development implications

Avoid speculative financial instruments or startup-focused angles. England maintains particular interest in sustainability initiatives with clear implementation pathways.

Cameron French brings 25+ years of specialized reporting on global mining operations and commodity markets. As Mining Journal's senior North America correspondent, he deciphers complex intersections of geology, finance, and regulatory policy for industry professionals.

Key Coverage Areas

  • Corporate Strategy Analysis: Track record of breaking M&A deals and joint venture formations in base metals sector
  • Operational Risk Assessment: Pioneered framework for evaluating mine site challenges through combined engineering/financial lenses
  • Commodity Market Forecasting: Develops predictive models integrating geopolitical factors with traditional supply-demand metrics

Pitching Recommendations

  • Lead With Data Visualization: Successful pitches include mine plan schematics or royalty stream waterfall charts
  • Highlight Management Experience: Prioritizes executives with operational backgrounds over purely financial profiles
  • Time to Market Differentiators: Seeks innovations reducing permitting timelines or accelerating exploration phases

As the Financial Times' San Francisco-based commodities correspondent, Hodgson illuminates the complex web of minerals, markets, and geopolitics powering the global energy transition. Her reporting spans:

  • Primary Beats:
    • Critical mineral supply chains (lithium, cobalt, rare earths)
    • Mining sector ESG challenges
    • Tech-metal price volatility

Pitching Priorities

  • Do Pitch:
    • Novel mineral extraction technologies with pilot-stage results
    • Cross-border trade policy impacts on metal markets
    • Energy transition workforce development in mining regions
  • Avoid:
    • Consumer-facing EV battery tech
    • Precious metals market speculation
    • Local mining disputes without global implications
"The real story isn't in the boardroom – it's in the port logistics of Namibia and the patent offices of Seoul."

With 5K+ engaged followers on X/Twitter, Hodgson actively shares insights on emerging mining jurisdictions and industrial policy shifts. Her work remains essential reading for policymakers, commodity traders, and clean tech executives navigating the resource challenges of decarbonization.

Carla Wilson is a journalist at the Times Colonist, where she covers business innovation, maritime policy, and environmental sustainability across British Columbia. With deep roots in Vancouver Island’s communities, her work bridges economic trends with ecological stewardship, often spotlighting Indigenous-led initiatives and rural resilience strategies.

Pitching Insights

  • Focus Areas: Marine conservation partnerships, small business adaptation to climate change, regional policy impacts on coastal economies.
  • Avoid: Celebrity-driven stories, global finance trends, or urban real estate development without rural connections.

Career Highlights

  • 2023 Jack Webster Award Finalist for exposing gaps in pandemic recovery funding for Island businesses.
  • Cited in BC Legislature debates on fisheries co-management frameworks after her 2022 investigative series.
“Stories aren’t just about problems—they’re about people rewriting the rules.”

Wilson’s reporting combines hard data with grassroots voices, making her a vital chronicler of BC’s evolving coastal identity. Pitches should align with her mission to amplify solutions that balance economic viability with environmental responsibility.

Business journalist at News PwC BE, Belgium
Belgium
Business
Law
Climate

Based in Brussels, Schmidt deciphers complex regulations for News PwC BE’s executive readership. Her reporting focuses on:

  • Business Compliance Strategies: Practical guides for implementing ESG directives
  • Legislative Analysis: EU policy developments with cross-border implications
  • Operational Impacts: Cost-benefit examinations of regulatory adaptations

Pitching Priorities

  • Data-Rich Case Studies: Prefers quantifiable examples of regulatory compliance costs/savings
  • Multi-Jurisdictional Angles: Interested in policies affecting multiple EU member states
  • Technology Solutions: Highlights tools streamlining compliance reporting

We recommend the following approach when engaging this MarketWatch senior correspondent:

Core Coverage Areas

  • Pharmaceutical Manufacturing: Track her focus on GLP-1 agonist production capacity
  • SEC Regulatory Actions: Note her pattern analysis of comment letters
  • Institutional Trading Dynamics: Monitor her macro policy impact models

Pitching Preferences

"Effective pitches demonstrate clear understanding of how corporate announcements intersect with regulatory environments."

Recent Impact Metrics

  • 42 articles influencing stock price movements >5% in 2024-2025
  • 18-month average article citation rate: 7.3 industry reports
  • 92% source retention rate across reporting cycles

For optimal engagement, structure pitches using her established analytical frameworks around SEC scrutiny patterns and manufacturing capacity valuation models. Avoid consumer-facing fintech developments unless directly tied to FASB accounting standard implementations.

Business journalist at The Age, Australia
Australia
Business
Tech
Health

As a senior journalist at The Age, Kruger specializes in:

  • Corporate Strategy: Tracking ASX200 companies' responses to market disruptions
  • Infrastructure Economics: Analyzing energy and healthcare megaprojects
  • Technology Investments: Mapping institutional capital flows in AI/clean tech

Pitching Priorities

  • Data-Rich Insights: Prefers pitches with verifiable metrics on market share or ROI
  • Policy Implications: Looks for stories connecting business decisions to regulatory changes
Business journalist at Fast Company, USA
USA
Business
Innovation
Media
❌  Doesn't write on:
Crime, sports, personal finance

Connie Avila is a business and innovation journalist at Fast Company, where she deciphers trends shaping modern industries. Her work prioritizes:

  • Core Beats: Business strategy, media evolution, and workplace innovation.
  • Pitching Opportunities: Focus on tech-driven business models, inclusive workplace programs, and data-backed media trends.

With a knack for identifying underreported angles, Avila’s coverage balances analytical depth with actionable insights. While she doesn’t cover personal finance or sports, her articles often spotlight leaders and companies pushing boundaries in sustainability and corporate culture.

Articles Showcase

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Dakin Campbell is Business Insider's chief finance correspondent specializing in institutional power analysis. With 17 years of investigative experience, he exposes systemic conflicts between corporate interests and public accountability.

Core Coverage Areas

  • Wall Street Regulation: Tracks revolving door practices and regulatory capture mechanisms
  • Corporate Restructuring: Analyzes bankruptcy strategies used to evade legal liability
  • Labor Economics: Examines workforce organizing in traditionally anti-union industries

Pitching Preferences

  • Document-Driven Investigations: Prioritizes stories supported by court filings, leaked internal documents, or proprietary datasets
  • Systemic Analysis: Seeks patterns revealing institutional failures rather than one-off scandals

"The best stories live where financial complexity intersects with human vulnerability." - Campbell on his reporting philosophy

As Managing Editor of Insight Centers at Harvard Business Review, Rousmaniere specializes in translating behavioral research into practical leadership tools. Her work focuses on three core areas:

  • Productivity Science: Evidence-based approaches to workflow optimization
  • Communication Dynamics: Strategies for inclusive meeting participation and upward management
  • Organizational Design: Structuring teams for psychological safety and innovation

Pitching Priorities

  • Seek: Cross-industry case studies with measurable outcomes
  • Avoid: Anecdotal leadership advice without research validation

Recent recognition includes contributing to HBR's 2024 Webby Award-nominated digital strategy. Her articles consistently rank among HBR's most-shared leadership content, particularly pieces bridging neuroscience and management practice.

Business journalist at The West Australian, Australia
Australia
Business
Energy
Finance

Daniel Newell is The West Australian’s foremost analyst of energy markets and financial trends, with particular expertise in bridging regional resource economies to global capital flows. His reporting portfolio offers three key entry points for strategic engagement:

Core Coverage Areas

  • Energy Sector Evolution: Track record of analyzing LNG export dynamics and critical mineral extraction
  • Market Psychology: Specializes in translating central bank policies into business impacts

Pitching Preferences

  • Data-Rich Insights: Prioritizes sources with proprietary datasets on commodity pricing
  • Local-Global Interfaces: Seeks stories about WA companies navigating international trade agreements

With 20+ years spanning regional, national, and international business desks, Newell brings unparalleled continuity to Australia’s financial narrative.

Business journalist at The West Australian, Australia
Australia
Business
Politics
Energy

Danielle Le Messurier is Deputy Business Editor at The West Australian, specializing in business, politics, and energy sectors. With a career spanning News Corp Australia and The Daily Telegraph, she combines policy analysis with resource economics expertise.

Key Coverage Areas

  • Economic Policy: Tracks fiscal decisions impacting Western Australia’s mining sector
  • Healthcare Funding: Analyzed state budget allocations to regional hospitals (2023)

Pitching Guidance

  • Emphasize data-driven stories with clear WA connections
  • Avoid speculative tech startup pitches lacking industry partnerships

Her work has influenced public discourse on resource management and economic resilience, making her a critical contact for stories at the intersection of policy and industry.

Business journalist at The Toronto Star, Canada
Canada
Business
Finance
Tech

As The Toronto Star’s preeminent business columnist, Olive deciphers complex economic trends through human-centered storytelling. His 25-year career spans:

  • Key Beats:
    • International trade policy
    • Corporate governance
    • Tech sector ethics
  • Recent Recognition:
    • 2023 Sandford Fleming Medal for science communication
    • Regular commentator for CBC’s Ontario Today economics panel

Pitching Insights

Do: Frame financial trends through local workforce impacts
Example: His analysis of Windsor auto plant conversions to EV production paired union contracts with battery chemistry innovations.

Avoid: Pure market speculation without social context
Note: Olive consistently prioritizes Main Street over Wall Street in recession coverage.

Current focus areas include green technology financing models and AI ethics frameworks in banking. His work remains essential reading for policymakers and C-suite executives navigating Canada’s evolving economic landscape.

Business journalist at The Globe and Mail, Canada
Canada
Business
Media
Entertainment

David Parkinson stands at the intersection of media innovation and cultural commentary, currently shaping national discourse as Deputy Head of Newsroom Development at The Globe and Mail. His multi-platform work combines business analysis with deep entertainment expertise, particularly in film history and technology adoption.

Pitching Priorities

  • Tech-Driven Business Models: Seeks case studies demonstrating measurable outcomes from AI/ML implementation in media operations
  • Cinematic Legacy Analysis: Interested in data-rich explorations of classic film’s influence on modern streaming content strategies

Achievements Spotlight

  • 2024 Canadian Journalism Foundation Innovator Award for AI reporting frameworks
  • Cited in 6 academic papers on media globalization and gender representation

Avoid pitches about celebrity culture or cryptocurrency markets. Parkinson’s work consistently emphasizes institutional evolution through technological and cultural lenses, requiring sources with both quantitative metrics and qualitative insights.

Business journalist at Smith Business Insight, Canada
Canada
Business
Environment
Innovation

As lead contributor to Smith Business Insight, Deborah Aarts shapes conversations around sustainable capitalism and equitable growth. Her work bridges boardroom strategy and societal impact through three key lenses:

  • Business Transformation: Tracks how companies operationalize ESG commitments
  • Leadership Evolution: Analyzes shifting power dynamics in C-suites
  • Policy-Commerce Nexus: Decodes regulatory impacts on innovation

Pitching Priorities

Successful story angles typically feature:

  • Data-rich case studies with 3+ years of metrics
  • Cross-sector collaboration models
  • Underrepresented stakeholder perspectives

Achievement Highlights

  • 2025 Women in Leadership Honoree
  • 2023 Canadian Business Press Award Winner
  • Cited in 12 parliamentary policy briefs since 2022

Dom Yanchunas is a senior steel and industrial markets reporter at Kallanish, where he analyzes trade policies, supply chain shifts, and energy transition impacts on heavy industry. With 28+ years spanning Bloomberg, AP, and maritime trade publications, his work blends regulatory expertise with ground-level operational insights.

Pitching Priorities

  • Policy-to-Profitability Angles: Example: How DOE’s infrastructure grants affect regional steel demand.
  • Cross-Border Logistics Tech: Focus on nearshoring tools for North American manufacturers.
  • Scalable Decarbonization: Case studies of sub-5-year ROI emissions projects in mining/steel.

Avoid

  • Consumer-facing metal products or retail investment trends.
  • Theoretical ESG frameworks without implementation timelines.

Yanchunas’ presidency of the American Society of Business Publication Editors (2017–2018) underscores his commitment to ethical industrial journalism. His articles are required reading for trade compliance officers and plant managers navigating post-globalization supply chains.

Business journalist at SRQ Magazine, USA
USA
Business
Sports
Lifestyle

Dylan Campbell is a Sarasota-based journalist specializing in business, sports, and lifestyle reporting for SRQ Magazine. His work often explores the intersection of public policy and community well-being, such as his analysis of opioid settlement grants in Manatee County. Campbell’s background in sports journalism informs his focus on collegiate athletics and their role in regional culture.

Pitching Tips

  • Local Impact Over National Trends: Campbell prioritizes stories with direct relevance to Sarasota and surrounding counties. Pitches should include data or interviews demonstrating localized effects.
  • Avoid Celebrity-Driven Angles: He rarely covers entertainment or celebrity news unless tied to community initiatives.

Campbell’s 2021 Shore Scripts Fiction Fellowship reflects his commitment to narratives that address societal challenges, making him a unique voice in both journalism and creative writing.

As Sky News' Economics and Data Editor, Conway deciphers global economic shifts through material supply chains and policy innovations. His work bridges academic research and frontline reporting, offering unique insights for stakeholders in:

  • Green Technology: Track his analyses of lithium, copper, and rare earth markets
  • Trade Policy: Follow tariff impact assessments like 2025 Trump coverage
  • Industrial Strategy: Study manufacturing deep dives including UK aluminium production

Pitching Priorities

  • Data-Rich Case Studies: Provide validated datasets showing policy or market disruptions
  • Unconventional Material Angles: Highlight underappreciated resources shaping tech transitions
  • Historical Precedents: Contextualize current events through archival economic patterns

Achievements Spotlight:

  • 2023 FT Business Book finalist for Material World
  • 2020 Wincott Award for pandemic economics reporting
  • Regular commentator for Bank of England and IMF panels

As the Australian Financial Review’s foremost chronicler of accounting and consulting firms, Tadros combines forensic analysis with narrative storytelling. His work primarily targets:

  • Corporate Governance: Tracking board decisions and ethical frameworks across ASX-listed professional service providers
  • Philanthropic Strategy: Examining how consulting firms structure their community engagement programs
  • Workplace Culture: Investigating the implementation gap between stated policies and frontline experiences

Pitching Preferences

  • Do: Provide anonymized employee testimonials with verifiable context about firm size and sector
  • Avoid: Speculative stories about individual executive misconduct without systemic evidence
“The most impactful stories emerge where financial data intersects with human behavior.”
Business journalist at The Financial Post, Canada
Canada
Business
Innovation
Transportation
❌  Doesn't write on:
cryptocurrency,

Emily Jackson is a Toronto-based business journalist specializing in innovation economics and regulatory impacts. Her current work for The Financial Post focuses on:

  • Pandemic Recovery Strategies: Tracking how industries adapt to post-COVID market realities
  • Technology Commercialization: Analyzing AI/5G implementation challenges
  • Transportation Policy: Covering aviation, automotive and public transit sectors

Pitching Recommendations

  • Lead with data: Jackson prioritizes stories with verifiable metrics on business performance or policy outcomes
  • Highlight Canadian angles: While she occasionally covers global trends, 72% of her 2020-2024 bylines focus on domestic business issues
  • Avoid speculative pitches: Her work emphasizes current implementations over theoretical business models

Achievements: National Newspaper Award finalist, Digital Publishing Award winner, and creator of Canada's top-ranked business podcast according to 2022 Edison Research rankings.

automotive tech, agricultural business

This Australian-based journalist for Proactive Investors specializes in business innovations bridging technology and sustainability. Her reporting provides investors with actionable insights into emerging markets.

Core Coverage Areas

  • Critical Mineral Supply Chains: Tracks developments in rare earth element production and distribution networks
  • Climate Tech Commercialization: Focuses on carbon capture solutions with viable business models
  • AI Infrastructure: Examines the physical requirements and geopolitical impacts of artificial intelligence

Pitching Best Practices

  • Lead with data visualization opportunities – Jarvie frequently incorporates interactive charts in her Proactive pieces
  • Highlight Australian/Canadian corporate partnerships – reflects her cross-border reporting expertise
  • Avoid consumer-facing tech – her work focuses on B2B and industrial applications

As Director of Education at Super Tech University and C&R Magazine columnist, Sprague specializes in:

  • Workforce Development: Creating training programs that increase technician retention by 25-40%
  • Business Scalability: Implementing systems helping 140+ companies reach seven-figure revenues
  • Leadership Cultivation: Designing promotion pathways retaining 83% of high-potential field staff

Pitching Priorities

  • Case studies demonstrating ROI on soft skill investments
  • Innovative mentorship models reducing onboarding time
  • Technology integrations enhancing field decision-making

Achievement Highlights

  • Developed industry-standard certification programs used by 12,000+ technicians
  • Co-authored Amazon #1 bestseller in small business management category
  • Keynote speaker at 18 national industry conferences since 2020

Erik Sherman brings three decades of expertise in dissecting complex economic systems for Fortune, GlobeSt, and other leading publications. His work sits at the intersection of policy, finance, and technology, with particular focus on:

  • Commercial Real Estate Economics: Tracking how global trade patterns and labor trends impact property markets
  • Regulatory Analysis: Explaining the business implications of Federal Reserve actions and legislative changes
  • Institutional Finance: Examining how pension funds and large investors adapt to technological disruption

Pitching Insights

  • Preferred Angles: Second-order effects of policy changes, quantitative market analyses, tech implementation case studies
  • Avoid: Consumer-facing fintech products, cryptocurrency speculation, startup fundraising narratives

Recent recognition includes the 2023 Gerald Loeb Award for investigative reporting on pandemic relief programs. Sherman's work continues to shape conversations among policymakers and institutional investors.

Business journalist at Saskatoon StarPhoenix, Canada
Canada
Business
Culture
Lifestyle

As a staff reporter for the Saskatoon StarPhoenix, Erin Petrow has become the definitive voice on how local businesses and marginalized communities navigate economic shifts. Her 9-year tenure showcases:

  • Indigenous Economic Empowerment: Profiles of First Nations entrepreneurs blending cultural preservation with innovative business models
  • Hyperlocal Impact Reporting: Data-driven analyses of how community spending patterns affect regional prosperity
  • Pandemic Adaptation Narratives: Documenting small businesses’ resilience strategies during COVID-19 lockdowns

Pitching Insights

Successful story angles should:

  • Highlight measurable community benefits beyond profit
  • Feature underrepresented business owners driving systemic change
  • Incorporate University of Saskatchewan research partnerships
“When people come in and say this feels like home — then we know we’re doing the right thing.” - Petrow quoting a local business owner in 2020
Business journalist at The Sydney Morning Herald, Australia
Australia
Business
Gaming
Investigative!

As investigative reporter for The Sydney Morning Herald, Bagshaw specializes in transnational financial systems and regulatory failures. His work consistently demonstrates:

  • Data-Driven Revelations: Combines leaked documents with statistical analysis to expose systemic issues
  • Cross-Border Focus: Tracks how global networks impact Australian consumers and policies

Pitching Priorities

  • Provide Document Trails: Successful pitches include subpoena documents, customs manifests, or corporate memos
  • Highlight Policy Impacts: Focus on regulatory gaps enabling corporate malfeasance

Best Practices for Contacting Business journalists

Business journalism requires a keen understanding of market trends and corporate dynamics. Based on insights from countless press releases, we provide you with best practices for engaging business journalists. Learn when to reach out, how to craft press releases that highlight your business acumen, and the etiquette of pitching with professionalism and authority. Let’s elevate your business campaign to new heights.

When and how to contact Business Journalists

Reaching out to business journalists requires a keen understanding of market trends and financial news. Here are some strategies to enhance your outreach efforts:

  • Earnings Reports: Share quarterly earnings reports, highlighting key financial metrics and company performance.
  • Industry Insights: Provide analysis on emerging business trends and market developments.
  • Executive Interviews: Facilitate interviews with company executives, offering journalists in-depth insights.
  • Product Announcements: Announce new products or services, highlighting their unique features and benefits.
  • Partnerships and Acquisitions: Inform journalists about significant business partnerships or acquisitions.
  • Case Studies: Present case studies demonstrating the real-world impact of your business solutions.

Using a comprehensive and affordable media list ensures that your business-related news reaches the right journalists at the right time, maximizing your chances of coverage.

Writing press releases for Business coverage

Writing press releases for business topics requires a professional and informative approach. Here’s how to craft compelling business press releases:

  • Professional Headlines: Start with a headline that clearly states the business news and its significance.
  • Key Metrics: Include relevant business metrics and data points to support your news and add credibility.
  • Market Impact: Discuss the broader market impact of your business news, showing its relevance in the industry.
  • Expert Quotes: Add quotes from company executives or industry experts to provide insights and authority.
  • Visual Elements: Use high-quality images, charts, and infographics to illustrate your business news.
  • Future Outlook: Provide information on future plans and projections, giving journalists a glimpse into your company’s direction.

These elements will help your business press release stand out and attract the attention of journalists looking for detailed and impactful business content.

Pitching Etiquette to Business Journalists

Pitching to business journalists requires a professional and informative approach. Here are some tips from my experience:

  • Know Your Audience: Tailor your pitches to match the interests and preferences of business journalists, offering content that resonates with their audience.
  • Provide Exclusive Content: Offer exclusive insights or access to new business developments that are not available elsewhere.
  • Timely Pitches: Align your pitches with key industry events, financial reports, or major business announcements.
  • Respect Their Expertise: Acknowledge the expertise of business journalists and show appreciation for their work.
  • Data and Metrics: Include relevant data and metrics to support your business news.
  • Follow Up Professionally: Follow up on your pitches in a professional and courteous manner, providing any additional information they may need.

Following these tips will help you build strong relationships with business journalists and increase the likelihood of your pitches being successful.

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