As The Toronto Star’s preeminent business columnist, Olive deciphers complex economic trends through human-centered storytelling. His 25-year career spans:
Do: Frame financial trends through local workforce impacts
Example: His analysis of Windsor auto plant conversions to EV production paired union contracts with battery chemistry innovations.
Avoid: Pure market speculation without social context
Note: Olive consistently prioritizes Main Street over Wall Street in recession coverage.
Current focus areas include green technology financing models and AI ethics frameworks in banking. His work remains essential reading for policymakers and C-suite executives navigating Canada’s evolving economic landscape.
We’ve followed David Olive’s distinguished career as a trusted voice in Canadian business journalism for over two decades. His work at The Toronto Star and beyond blends rigorous economic analysis with a human-centric lens, offering readers clarity amid complex financial landscapes.
Olive’s journey began with leadership roles at Report on Business Magazine, where he honed his editorial vision before transitioning to The Toronto Star as a senior writer. Key phases include:
Olive’s coverage of the 2022 interest rate hikes stood out for profiling mortgage holders alongside central bankers. Successful pitches should mirror this approach - e.g., "How Toronto fintechs are redesigning UI/UX to reduce elder financial stress during inflation."
His DEI analysis demonstrates interest in what distinguishes Canada’s tech ecosystem. Pitch comparative studies like: "Vancouver vs. Seattle: Retention rates for women engineers in cloud computing sectors."
The tariff article’s success stemmed from mapping macro trends to specific industries. Develop pitches with similar scope: "EU carbon border taxes: Implications for Manitoba’s nickel mining communities."
Olive frequently references 1990s recession strategies when analyzing modern crises. Pitch retrospective analyses like: "Revisiting 2008 auto bailout conditions in light of EV transition challenges."
His work on agricultural export tariffs showed policy’s ripple effects. Strong pitches might examine: "How healthcare worker wage increases affect commercial real estate in mid-sized Ontario cities."
"Olive’s synthesis of economic complexity and narrative urgency sets the standard for business journalism." - National Business Book Awards Committee
A tariff-induced recession in both Canada and the U.S. now seems a certainty
Canadian businesses must protect their diversity, equity and inclusion (DEI) practices against the U.S. trend of abandoning them
Author of 10 previous books on business and current affairs
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Business, here are some other real estate journalist profiles you may find relevant: