Emily Jackson is a Toronto-based business journalist specializing in innovation economics and regulatory impacts. Her current work for The Financial Post focuses on:
Achievements: National Newspaper Award finalist, Digital Publishing Award winner, and creator of Canada's top-ranked business podcast according to 2022 Edison Research rankings.
automotive tech, agricultural business
Emily Jackson is an award-winning business journalist currently contributing to The Financial Post, Canada's premier business news publication. Based in Toronto, she maintains an active freelance career while producing the Down to Business podcast that analyzes Canadian economic trends.
"My goal is to make complex business concepts accessible without losing nuance - every story should empower readers to make informed decisions."
This June 2020 podcast episode combines macroeconomic analysis with grassroots interviews from hoteliers and tour operators. Jackson traces the collapse of international travel revenue while proposing structural reforms for sustainable tourism. Her reporting revealed that 83% of Canadian tour operators faced bankruptcy risks without government aid, a figure later cited in parliamentary debates about pandemic relief measures.
In this May 2020 exclusive, Jackson decrypted complex mortgage stress-test models to explain their implications for first-time homebuyers. The article became a reference piece for real estate professionals during COVID-19 market fluctuations, particularly her analysis of how remote work trends might permanently alter urban housing demand.
This May 2020 feature showcases Jackson's ability to translate technical innovations into business stories. She chronicled how an AI startup repurposed its supply-chain algorithms to connect Canadian manufacturers with healthcare buyers during PPE shortages. The piece balanced human-interest elements about factory retooling with hard data on production capacity increases.
Jackson prioritizes stories demonstrating concrete examples of business model pivots, particularly those involving workforce retraining or supply chain innovation. Her coverage of BRP's recreational vehicle sales surge during lockdowns [6] exemplifies this focus on data-driven resilience narratives.
With her background in Huawei network security reporting [1], Jackson seeks stories about 5G rollout challenges and rural broadband equity. Pitches should include verifiable deployment timelines and interviews with municipal planners.
Her analysis of Air Canada's labor disputes during COVID-19 [6] demonstrates interest in how regulatory decisions affect both corporate strategy and frontline workers. Successful pitches will connect local transportation issues to national economic trends.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Business, here are some other real estate journalist profiles you may find relevant:
