Zanda Wilson is a senior music journalist at The Music Network, Australia’s leading music industry publication. With over a decade of experience across Rolling Stone Australia, Music Feeds, and The Brag Magazine, Wilson specializes in:
Wilson prioritizes stories that reveal systemic shifts in Australia’s music ecosystem. His recent work demonstrates particular interest in:
“The most compelling pitches we receive don’t just present facts – they connect an artist’s journey to the larger narrative of Australian music’s evolution.”
With over a decade of experience across Australia’s music media landscape, Zanda Wilson has established himself as a trusted chronicler of industry trends and artist breakthroughs. His career began at The Brag Magazine, where he developed a knack for identifying emerging talent, before expanding his reach through contributions to Rolling Stone Australia, Music Feeds, and Radio Today. Today, as a senior writer for The Music Network, Wilson operates at the intersection of artistic innovation and commercial strategy.
Wilson’s comprehensive awards coverage demonstrates his dual focus on artistic achievement and industry infrastructure. The 1,200-word analysis not only catalogues winners but contextualizes the AIR Awards’ role in supporting independent artists through Australia’s pandemic recovery. By interviewing six label executives and three winning artists, Wilson revealed how COVID-19 safety protocols influenced voting procedures and reshaped funding priorities.
This data-driven investigation combined Spotify Wrapped statistics with original surveys from 500 Australian listeners. Wilson identified a 63% increase in playlist-driven discovery since 2018, while highlighting challenges for jazz and classical genres in algorithmic systems. His inclusion of commentary from SoundCloud’s APAC director marked one of the first mainstream media appearances by the platform’s regional leadership.
Wilson’s exclusive breakdown of this brand partnership set a new standard for music marketing analysis. By obtaining early access to campaign metrics and interviewing both artists’ management teams, he revealed how the collaboration achieved 2.8 million impressions within 72 hours. The piece remains essential reading for understanding First Nations artists’ evolving relationships with commercial platforms.
Wilson prioritizes locally relevant stories with national impact. When pitching streaming trends, include specific statistics about Australian user behavior rather than global aggregates. His 2020 analysis of Spotify’s local playlist curation demonstrates this preference – the piece cited five Australia-specific playlists that drove 42% of domestic streams that year.
Successful pitches often focus on career inflection points rather than isolated releases. Wilson’s profile of Sydney’s Cat & Calmell emphasized their transition from SoundCloud artists to global signees, using their journey to examine broader shifts in A&R strategies. Include details about an artist’s creative process and long-term vision when reaching out.
Wilson’s coverage of TikTok’s Australian expansion (as seen in the Baker Boy analysis) consistently ties platform mechanics to artistic opportunities. Pitches about new music technologies should specify how tools enable specific creative outcomes – for example, how spatial audio affects Indigenous storytelling through music.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Music, here are some other real estate journalist profiles you may find relevant:
