Will Hurst

Will Hurst is a leading voice in architectural journalism at The Architects' Journal, focusing on urban development, design innovation, and equity. His work champions inclusive practices and youth engagement in the built environment.

Pitching Tips

  • Highlight Social Impact: Emphasize projects addressing diversity or community-driven design.
  • Avoid Generic Sustainability: Focus on unique cultural or technological angles within eco-friendly design.

Based in the UK, Hurst’s reporting combines rigorous analysis with advocacy for systemic change in architecture.

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More About Will Hurst

Bio

Career Trajectory: From Reporting to Advocacy

Hurst’s career began with a focus on investigative journalism, gradually shifting toward architectural and urban policy analysis. Over the years, he has contributed to high-profile projects, including coverage of major urban regeneration initiatives and interviews with leading architects. His recent work highlights partnerships with organizations like New London Architecture and the Royal Institute of British Architects (RIBA), where he advocates for youth engagement in design professions.

Key Articles

This article explores the RIBA-hosted Festival of the Future, emphasizing its role in fostering diversity within architecture. Hurst highlights initiatives aimed at mentoring young creatives, particularly those from marginalized backgrounds, and critiques systemic barriers in the profession. His analysis draws on interviews with event organizers and participants, underscoring the need for institutional reform.

Beat Analysis and Pitching Recommendations

Focus on Equity in Urban Development

Hurst consistently prioritizes stories about equitable access to architectural education and career opportunities. Pitches should highlight programs or policies addressing racial, gender, or socioeconomic disparities in the field. For example, his coverage of the Festival of the Future [1] demonstrates his interest in grassroots initiatives that bridge gaps between established institutions and emerging talent.

Innovative Design Solutions

He showcases projects that merge sustainability with cultural relevance, such as community-led housing or adaptive reuse of historic spaces. Avoid generic "green building" angles unless they incorporate unique social or technological elements.

Cultural Narratives in Architecture

Hurst’s work often examines how architecture reflects societal values. Successful pitches might explore how public spaces memorialize underrepresented histories or how design can challenge colonial legacies.

Awards and Achievements

While specific awards are not detailed in available sources, Hurst’s influence is evident through his collaborations with organizations like RIBA and his role in curating high-impact events. His reporting has spurred dialogue on diversity in architecture, cementing his reputation as a thought leader.

Top Articles

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