Trevor Long
Trevor Long focuses on making fast-moving consumer technology understandable and usable, testing devices himself and turning spec sheets into clear, purchase-ready advice. He leads technology coverage at EFTM across consumer gadgets, home entertainment, connectivity, cars and lifestyle, and extends that work into regular broadcast commentary and podcasting.
TVs, displays and home entertainment
Long’s most distinctive work sits around TVs and home entertainment, where he spends time with new display technologies and then explains in plain language what difference people will actually see on screen. In coverage of products such as Samsung’s Micro RGB and Mini LED televisions, he drills into colour reproduction, brightness, contrast and viewing environment, translating technical demonstrations into everyday terms like how vivid sport will look or how dark-room movie sessions will feel. He regularly compares competing display types — including OLED, QLED, Mini LED and emerging Micro LED panels — and frames those pieces around clear questions such as whether an upgrade is warranted from a current set or which technology best fits a particular room or budget.
Beyond the panel itself, he treats home entertainment as a system, not a single box. His pieces often bundle TVs with soundbars, set-top boxes, gaming consoles and streaming devices, explaining how features like HDMI standards, eARC, variable refresh rates and app support affect what a viewer can actually do. He writes in a conversational, first-person style that foregrounds his own testing — where he watched, how he set devices up, what tripped him up — so readers understand both the product and the setup journey. Value for money is a recurring lens: Long frequently weighs picture improvements and new features against price premiums and sale cycles, especially around major retail events.
Phones, wearables and personal gadgets
On the mobile side, Long covers flagship and mid-range smartphones, smartwatches, earbuds and everyday gadgets with the same emphasis on practical use. His phone reviews typically balance camera performance, battery life, screen quality and software experience, but the spine of the piece is whether someone should upgrade from a recent model or switch ecosystems. He often structures coverage around familiar decision points — storage tiers, carrier deals, trade-in offers and accessory bundles — so that the review doubles as a buying guide.
Wearables and accessories are treated as parts of a broader daily kit. Long writes about smartwatches, earbuds, trackers, smart speakers and home security devices in terms of how seamlessly they slot into routines like commuting, fitness, sleep and home monitoring. He tends to highlight setup flows, app quality and notification behaviour as much as hardware specs, reflecting his focus on mainstream users rather than enthusiasts who enjoy tinkering. His tone is direct and unvarnished: when devices are confusing, overcomplicated or overpriced for what they do, he says so and usually suggests alternatives in the same ecosystem.
Connectivity, telcos and everyday tech help
Connectivity is another major thread in Long’s work, where he bridges complex infrastructure topics and everyday frustrations. He frequently writes explainer-style pieces on broadband plans, NBN speed tiers, 5G coverage, modem and router choices, and changing mobile plans, translating network jargon into simple guidance such as which plan is enough for streaming households or how to fix patchy Wi‑Fi. Many of these articles mirror the questions he fields in his radio and podcast segments: how to avoid bill shock while travelling, what happens when a provider changes its plans, or how to interpret a speed test.
Scams, online safety and digital habits also sit within this lane. Long often alerts audiences to current phone, SMS and online scams, breaks down how they work and sets out step-by-step advice on what to do if someone has clicked or shared details. His troubleshooting pieces tend to be tightly focused — one device, one error, one bill problem — and walk through the fix in order, making them easy to follow for non-expert users. Across this strand, his distinguishing feature is a service mindset: he writes less for early adopters chasing the absolute latest and more for households trying to make sensible, reliable choices.
Cars, travel and the crossover with tech
Long also covers the growing overlap between automotive, travel and technology. His car pieces usually foreground in-car technology — infotainment systems, driver-assistance features, smartphone integration, connectivity and, for newer models, charging and range tools — before moving to traditional aspects like ride and design. He spends time on how intuitive touchscreens and menus are, how easily phones connect, and whether software updates improve or complicate ownership over time.
Travel coverage extends this consumer-tech lens to airlines, airports, hotel experiences and travel gadgets. Long reviews items like noise-cancelling headphones, travel routers, luggage trackers and compact chargers in the context of actual trips rather than lab conditions. He also reports from major technology events and trade shows, drawing out what new products and categories will matter once they filter into retail and how long that might take. Across these areas, he keeps the focus on the intersection of tech and everyday life, showing how devices and services perform once they leave the showroom or press launch.
Across all of this work, Long maintains a consistent approach: hands-on testing, plain language, and clear recommendations grounded in cost, benefit and ease of use. He moves fluidly between written reviews, broadcast segments and podcasts, but the through-line is the same — demystifying consumer technology so people can buy with confidence and get their gear working without needing to be experts.
4 more technology journalists.
Adam Conway
Adam Conway stands out for treating consumer tech as systems to experiment with rather than products to set and forget. He is a journalist at XDA who covers phones, networks, and DIY-friendly hardware with a tinkerer’s mindset. His work focuses on hands-on testing, clear explanations, and practical ways to push devices further. He writes in depth about enthusiast hardware such as ESP32-based touchscreens, mesh networking projects, and off-grid communication tools, emphasizing setup, usability, and trade-offs. On the mobile team, he covers Android phones, software updates, and ecosystem changes, digging into network performance, battery behavior, and connectivity features. He also writes detailed how-tos on modding, customization, and configuration, with a focus on risks, prerequisites, and real-world use. His coverage is analytical, enthusiast-focused, and aimed at readers who act on his reporting.
Adnan Farooqui
Adnan Farooqui is a technology journalist at SamMobile whose work centers on Samsung’s hardware, software and strategy, with a focus on what its moves mean for the company’s future. He treats foldable phones as a strategic inflection point, using devices like the Galaxy Z Flip line to examine portfolio strategy, demand, cost and competition, and to track how long Samsung sustains product lines. He also covers the everyday Galaxy ecosystem of phones, tablets, wearables and the software that connects them, following One UI and Android updates, security patches and new features. His reporting ties product news to business decisions, pricing, launch strategy, software support windows and subscription pushes. He blends fast news with analysis, separates confirmed facts from his own reading of events, and uses plain language to frame why Samsung’s choices matter to different buyers.
Alexander Haro
Alexander Haro stands out for surf and ocean culture coverage that focuses on how people really use gear and technology in the water. He writes for surf readers who care about feel, not specs, and he often uses specific surfers, sessions, and waves to show how new equipment, design ideas, and board-building trends change the ride. He writes regularly about surf equipment, especially foiling, and he covers surf craft, foils, and the practical effects of new gear on paddling, speed, and wave connection. His work is short, session-driven, and video-led, with measured, conversational reporting that avoids hype while respecting surf history and newer ideas.
Alíz Kovács-Zöldi
Alíz Kovács-Zöldi covers photography technology where engineering detail meets practical shooting. She writes for Amateur Photographer, focusing on camera gear, optical design and how new hardware shapes the way images are made. She covers camera and lens technology, especially lenses and other core parts of a kit. She looks at how new products are built and what they are designed to do, not just their spec sheets. Her stories stay close to the tech, explaining focal lengths, focusing systems and form factors in clear language. In her piece on Thypoch’s first autofocus lens with three prime focal lengths in one unit, she shows how she explains unconventional gear and its intended use. Her beat is hardware-focused, tracking advances in autofocus, optics and physical design through concrete examples of new cameras and lenses.