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Alexander Haro

theinertia.comAustralia
Interested in
Surf TechnologyFoilingSurf CultureAction Sports Video
About

Alexander Haro covers surf and ocean culture through the lens of how people actually use gear and technology in the water, writing with a mix of plain-spoken skepticism and affection for the sport. He focuses on the ways new equipment, design ideas, and board-building trends change the experience of surfing, often grounding his coverage in specific surfers, sessions, and waves rather than abstract product talk.

Surf craft, foils, and the feel of new gear

Haro writes regularly about surf equipment and especially the growing world of foiling, using individual sessions and riders to show how new designs perform in real conditions. In his piece on Adam Bennetts and an “afternoon delight” foil session, he frames the story around the sensation and flow of riding rather than specs alone, using the surfer’s lines on a wave to illustrate what makes a setup work. Across his recent work he returns to short, focused stories built around a particular board, foil, or design tweak and what it lets a surfer do on a wave. He tends to describe gear in practical terms, emphasizing how it changes paddling, speed, or the way a wave can be connected, which makes his technology coverage accessible to surfers who care more about feel than engineering jargon.

Session-driven storytelling instead of product sheets

Instead of treating technology as a standalone subject, Haro embeds new equipment in narratives about specific sessions, locations, and personalities. Many of his recent headlines pair a surfer’s name with a particular wave or craft, using the story of that day as the framework for explaining what is interesting about the equipment. He favors short pieces that revolve around a single video clip or run of waves and then uses that visual anchor to unpack why a board choice or foil setup matters. This approach distinguishes his coverage from generic gear reviews that list features; he writes as someone describing how a change in hardware translates into different lines on a familiar wave.

Respect for surf history alongside new ideas

Haro also situates new technology in the longer history of surfing, returning in his archive to stories that reference classic surf figures, older styles of boards, and how those traditions are being reworked. He covers experimental equipment with an eye on where it fits into established surf craft lineages, often juxtaposing modern foils and alternative shapes with the more conventional boards that defined previous eras. That balance allows him to write about innovation without dismissing or ignoring the culture that came before it. His tone stays measured and conversational, avoiding hype while still acknowledging when a design or approach genuinely opens up new kinds of waves or conditions.

Short-form, video-led coverage of surf progression

Much of Haro’s recent work is built around embedded video, with the written component functioning as focused context and interpretation rather than long-form narrative. His headlines often flag a specific maneuver, location, or piece of equipment and invite the reader to watch what is happening before he breaks down why it matters. This format supports quick, shareable coverage of rapid progression in areas like foiling and big-wave surfing, while still giving space for brief commentary on technique and design. Across these pieces, his through-line is clear: he tracks how surfers use evolving tools to push what is rideable and how, and he writes in a way that keeps the technology grounded in the lived reality of being in the water.

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Australia·Technology
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