Tamika Seeto
Tamika Seeto traces how money decisions, corporate behaviour and policy changes translate into real impacts on everyday people, with a focus on personal finance, cost-of-living pressure and consumer rights as a finance reporter at Yahoo Finance Australia. She covers personal finance, work and careers alongside broader money topics, drawing out practical implications and lived experiences rather than treating finance as an abstract market story. Her current role builds on earlier work writing widely on money at a financial comparison outlet, giving her a foundation in products, pricing and household budgeting. Across her recent coverage, she returns to the same core question: how Australians are coping as essential costs rise, systems fail and financial safeguards erode.
Cost-of-living pressure on households
Much of Seeto’s reporting centres on rising everyday expenses, especially groceries and fuel, and the strategies people use to manage shrinking budgets. She writes about shoppers using clever hacks to slash grocery bills, including exploiting little-known supermarket offers to secure significant savings at the checkout.
Her coverage of supermarket price drops tracks how major chains adjust pricing on hundreds of items, framing announcements around their real value for household budgets rather than corporate messaging. She follows stories where individual frustration with grocery costs evolves into multi-million-dollar supply or pricing deals with major retailers, showing how consumer pain points can drive business change.
Seeto also documents “desperate” measures people adopt to cope with rising grocery and fuel costs, treating those accounts as financial stories rather than lifestyle curiosities. In these pieces she combines detail on products, discounts and loyalty schemes with the emotional and practical toll of cost-of-living strain. She consistently positions supermarkets, fuel spend and everyday shopping decisions as central to understanding contemporary household finances.
Scams, banks and consumer justice
Another recurring strand in Seeto’s work is the vulnerability of consumers to scams and the performance of banks and large businesses when customers are harmed. She reports on individuals losing tens of thousands of dollars in sophisticated bank hacks, documenting both the mechanics of the fraud and the response of the financial institution involved.
These stories often highlight the emotional “nightmare” experienced by victims alongside the procedural barriers they face in seeking redress. Her coverage extends to class actions against retailers over “junk” extended warranties, treating legal challenges as a consumer-finance issue about value for money and product add-ons rather than purely legal drama.
Seeto also examines how supermarkets and banks can “exploit” customers in environments with weak competition, unpacking specific practices that leave consumers worse off and drawing attention to structural gaps in oversight. Across these articles she uses case studies, quotes and expert input to make abstract issues such as competition policy, product design and fraud controls concrete for readers.
The consistent thread is accountability: she treats scams, junk products and unfair practices as consequences of systems that fail to protect ordinary customers.
Superannuation, tax and retirement decisions
Seeto regularly covers superannuation, tax changes and retirement, focusing on both major corporate moves and everyday mistakes that carry long-term consequences. She reports on large superannuation reallocations by major companies, explaining how multi-billion-dollar moves affect workers’ retirement savings and what changes mean in practical terms for fund members.
Her coverage of frequent flyer program changes uses expert breakdowns to assess whether new offers and valuations genuinely benefit customers, treating loyalty schemes as part of a wider personal finance landscape rather than travel trivia. On tax, she highlights new checks that catch people at tax time, warning that previously “hidden” issues are now likely to be detected and spelling out the risks for those who do not adjust their behaviour.
Seeto also writes about costly retirement mistakes and the impact of declining financial adviser numbers, linking individual losses to a broader shortfall in accessible guidance.
In this stream of work she translates technical rules and corporate restructures into clear explanations of how much money is at stake, who stands to gain or lose, and what actions individuals can take. Her focus is on avoiding avoidable loss: preventing large, long-term financial hits that arise from misunderstanding systems or going without advice.
Work, careers and unconventional income
In addition to household finance and systems stories, Seeto covers work and careers, including unconventional ways people earn a living. She profiles workers who shift from traditional trades into higher-paying but less common roles, detailing income, lifestyle changes and the trade-offs involved in choosing atypical career paths.
Her reporting on a tradie-turned-escort, for example, centres on the financial appeal and personal limits of the move, framing it as an income and career decision rather than a sensational story. She also follows entrepreneurial responses to financial frustration, such as individuals turning dissatisfaction with supermarket prices into business deals, positioning these narratives within a broader conversation about bargaining power and opportunity.
Seeto’s author biography notes that work and careers are a formal part of her beat, and her articles treat job decisions, side hustles and income strategies as integral components of personal finance. This strand complements her coverage of cost-of-living and financial systems by showing how people adapt their working lives to close the gap between rising expenses and stagnant pay.
Across these themes, Seeto’s reporting is distinguished by its focus on the intersection of everyday money decisions, corporate conduct and policy settings, grounded in specific stories of households, workers and consumers navigating financial stress. She writes with an emphasis on concrete sums, practical impacts and clear explanations, aiming to show where people are losing or saving money and why.
4 more finance journalists.
Aaron Bell
Aaron Bell stands out for turning broker research and complex market commentary into clear stories for everyday investors. He writes about the Australian share market as a journalist for The Motley Fool Australia and also works as a freelance journalist and editor focused on financial topics and the Australian economy. His beat covers ASX-listed companies and exchange-traded funds. He writes on broker recommendations, valuation changes, price targets, upside forecasts, earnings results, guidance, and share price reactions. He also covers thematic and emerging markets ETFs, NASDAQ-focused funds, and sectors such as space-related industries. In his reporting, he uses numbers, rating changes, and target prices to explain risk, reward, and what has changed in the business.
Adam McCleery
Adam McCleery tracks the money and deals shaping advertising and media agencies. He is a journalist at AdNews, covering agency pitches, account moves, media buying decisions, budgets, contracts and settlements. His beat sits between finance, media and marketing, with a focus on advertiser confidence, commercial outcomes and the pressures facing agencies, brands and media owners. He reports on television, streaming, subscription models and platform strategies, as well as artificial intelligence, data, privacy and ad technology. His past work spans print, digital and business-to-business titles. He writes in a straightforward, deal-driven style. He follows how brands review, consolidate or shift agency relationships, and how pricing, measurement, fragmentation, policy and economic conditions affect spending, investment, risk and the value of agency services.
Adelaide Miller
Adelaide Miller is an award-winning national business reporter at the ABC who stands out for linking markets coverage with accountability reporting on how finance, regulation and corporate decisions affect workers, consumers and small businesses. She covers superannuation, small business obligations, the ASX, global indices, inflation, government debt, investor sentiment, cryptocurrency, corporate conduct, mortgage stress, and consumer impact. She reports on the gap between legislative intent and on-the-ground practice, and she often uses data, live markets context, and direct reporting from affected people. Her background includes ABC Investigations, Background Briefing, and Four Corners. She also has reported on AI-driven political campaigning, Telstra’s Senate inquiry scrutiny, family law, and a personal essay on her grandmother’s dementia. She works across TV, radio, online, and podcast formats.
Adeshola Ore
Adeshola Ore reports on finance and public policy through their effects on everyday life. They are a reporter at the Guardian, covering tax debates, public spending, institutional policy and the communities shaped by them. Their beat also includes politics, rights, social equity, climate, migration, Indigenous policy, agriculture, food safety and public health. Notable reporting has covered bird flu and egg supplies, catastrophic floods, death cap mushroom poisonings, refugee communities, university misconduct and place-naming rules in Tasmania. Earlier work included global climate conferences, international affairs and social policy. Ore reports through live political coverage, ground-level interviews, documents and hearings. They write news features and explainers that clarify complex rules, risks and rights. They also contribute to the Guardian’s daily news podcast, bringing field reporting and interviews with affected communities into wider discussions of politics and policy.